Putting aside the advertisers who play "Werewolf" according to the prevailing situation, the popularity of "Heartbeat Signal" has also brought about the unexpected favor of a sponsor.

That's Coca-Cola!

To this end, Li Xiuyuan also called back amateurs who had already participated in the recording, and finally selected Zhao Qijun as the "protagonist" to shoot this set of commercials that lasted less than one minute.

Attentive viewers who waited for updates every week gradually realized that in addition to more and more elements of spoken word advertisements and logo decorations in this program, the quality of sponsor brands seemed to be getting higher and higher.

Even Coca-Cola's commercial shooting actually used an amateur guest from the "Heart Signal" program group!

This is also due to Coca-Cola's habit of using amateurs to shoot advertisements, but it is enough to make some viewers confused.

You must know that the endorsement of a brand like Coca-Cola is something that not many first-line celebrities in China have been able to get!

Of course, Zhao Qijun is also very different from the spokesperson here. He was only asked by the program team to shoot a short commercial. But even so, it is extremely rare, which shows how popular this variety show is.

Just this month, in the online comprehensive rankings listed by major data platforms, the playback volume of almost every issue of "Heartbeat Signal" has reached an astonishing over 100 million views.

Of course, how much content there is in the specific algorithm remains to be discussed, such as the controversy over whether repeated viewings by the same account will be counted. But when everyone is calculating it this way, "Heartbeat Signal" also impressively surpassed the second place by almost double the number.

share, directly reaching the top of the list of variety shows in June.

Thinking about it this way, it's not surprising that Coca-Cola would come to visit.

However, just like today's Internet articles, whenever a subject becomes popular, there will inevitably be hundreds or thousands of follow-up works.

Domestic variety shows are even more exaggerated in this regard. After a type of variety show explodes, projects of the same type will inevitably spring up like mushrooms after a rain.

Not to mention that "Heart Signal" directly pioneered a new type of variety show model. Different from the traditional dating shows that were more attractive to middle-aged and elderly people in the past, it has a greater impact on the young people who are the main group of movie viewers online.

Attraction.

The most important thing is that this kind of low-cost variety show has a very high chance of making a big impact with a small amount. Just look at the frequent big-name advertisements in the recent issues of "Heart Signal".

This program group has already made a lot of money.

When "Heart Signal" was halfway through, Ding Zhi found out through Chen Ke that during this period, five or six romance dramas imitating this model were being prepared.

At the same time, more people are paying attention to the person behind this show, Ding Zhi.

This is not the first time that Ding Zhi has appeared in the public eye as a behind-the-scenes person.

It is already known to everyone that Ding Zhi is the first screenwriter of the hit drama "Peeping", thanks to the criminal suspect Hua who is already in prison.

Just when most people thought that Ding Zhi was going to "walk the world" with the character of "actor + talent + traffic", people turned around and disappeared for several months, not appearing in variety shows, and not answering announcements.

I simply don’t regard myself as traffic anymore.

Except for a few well-informed sources who revealed in a certain magazine that Ding Zhi was filming Hong Kong films on Hong Kong Island during those months, he had almost no itinerary for reference.

Later, although he was not in Jianghu, there was still a lot of confusion in Jianghu because of one of his interview videos. Even "second-rate newspapers" praised it, triggering a series of "idols", "fans", "

Discussions on social issues such as "Rice Circle Chaos".

But none of these can bring out Ding Zhi in the midst of filming. He is still "hidden".

Just when everyone thought Ding Zhi was planning to devote himself to becoming a veteran actor, he made another mistake.

Then he created a popular variety show and made a lot of money.

In addition, the entertainment industry is a very small circle, and there are no secrets to a certain extent.

The second drama of Peach TV's Mist Theater will be personally supervised by Ding Zhi, and will be written and starred. Now that it has been completed and is in the later stages, it is not a secret in the industry. Gu

There are even Reuters pictures and gossip starting to circulate on the Internet.

To be honest, in everyone's eyes, what will be the follow-up to the sudden popularity of traffic? Everyone has had their own psychological assumptions for many years.

It’s nothing more than the explosion of movie and TV dramas - then the business is getting soft, and there are countless messy endorsements - the after-sales business is industrial saccharine (whether the love line is delayed or normal bg) - and the cooperation with big-name traffic celebrities is even more intense.

big

IP, I wish I could make ten movies a year, but I have to juggle the roles - releasing a single to create record-breaking sales (the strange thing is that the song is a hit, but passers-by have never even heard the melody

That kind)——Participated in many popular variety shows to appear.

In addition, there are many branch plots.

Including but not limited to fighting with co-stars in the hit drama that made him famous.

I got into a fight with a top-notch Xiaohua who worked with me in a big IP web drama that didn’t become popular, so much so that I was banned from my account and warned.

Fans have mastered the art of reporting to dominate the world (dense fog).

Sentenced to jail for allegedly saying "uh huh".

He knelt down in the toilet and got caked all over his body, so he changed his surname to Umejin. At the same time, he also dragged his boss, who was stained with old shit, into a GG.

Let me put it this way, the above operations are what a qualified top player should do.

But Ding Zhi is a maverick and doesn't play by the rules.

The actor was in the middle of working on the script, but it happened to be a hit, and he promoted himself to the top (limited edition of the month).

Then he ran to create an unprecedented online variety show, which became a hit and made a lot of small money.

Now that he's done it, he's become a producer. It wouldn't be surprising if he can still make a hit this time.

It took more than two years, hoeing here and there, hammering here and there, to go all over the stage and behind the scenes, but it was ridiculous that I still did well!

How can anyone work like this?

Don’t play your cards according to the routine, okay?

Of course, it's not like no one can see why Ding Zhi is able to do these things.

All of this is inseparable from Goose Factory Dad.

Whether it is "Peeping" or "Heartbeat Signal" or "The Hidden Corner" which is currently in the later stages of production, its success cannot be achieved without the strong support of Chen Ke from Peach TV.

It seems that such brilliant achievements have been made in just two years, but in fact it is inseparable from the channels, platform financing and investment of the Goose Factory.

In everyone's eyes, Ding Zhi was obviously closely bound to the Goose Chang Clan.

But who makes more money?

That's really hard to say.

Just look at the drama "Peeping" at the beginning of this year, which added hundreds of millions of traffic to Peach TV. The membership and value-added services that were finally converted directly allowed Peach TV, which was sniped by the four major platforms, to stand firm.

The heel broke the blockade.

And now the latest hit variety show "Heartbeat Signal" has pioneered a love variety show, and it has also stabilized the summer vacation ratings.

You must know that the first part was a success, and we can continue to prepare for the second, third, and fourth seasons. Until the audience is tired and the potential of the program is exhausted, it will be a low-cost online variety show that can make money.
Chapter completed!