After filming "Harper's Bazaar", Ding Zhi did not return to the crew immediately, but followed Liang Qiong back to the company.

Because in the past few months, various endorsement brands have started to wait and see, and now they are swarming in.

In addition, except for the endorsement of a watch and affordable luxury clothing, Ding Zhi has very few commercial endorsements, so at this time, he has undoubtedly become a favorite in the eyes of major brands.

Most of them are mass-market brands with high national popularity, such as Mengniu and Sassoon, which have also sent out invitations, all interested in making Ding Zhi their new spokesperson.

Some foreign brands have also noticed Ding Zhi, an artist who has risen like a meteor and quickly entered the forefront.

High-end luxury brands such as Estee Lauder and Piaget Jewelry intend to make Ding Zhi their regional spokesperson and brand friend.

This involves a breakdown of endorsement types.

In general, they are brand spokespersons; brand ambassadors; brand friends.

The spokesperson will have the brand produce a hard advertisement for him, customize exclusive products and pay endorsement fees.

Among them, the highest level of spokesperson is the global brand spokesperson, followed by the Asia-Pacific region, Asia region, and even the Greater China region.

Image ambassadors do not necessarily have endorsement fees, but they have soft promotions, customized products, and can also attend brand events to enhance their style.

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As for the final brand friends, they have neither endorsement fees nor customized products, but they can borrow clothing, handbags and other products from the brand when attending events.

Among them, image ambassadors and brand friends are mostly short-term cooperation, which is a type of business cooperation.

But since you have become a close friend of the brand, it is equivalent to high-end first-tier luxury brands already considering you as an investigation target.

Once you feel that your popularity, traffic, and fan purchasing power have reached the level, you will upgrade your endorsement specifications at any time.

To a certain extent, after a celebrity reaches a certain level, high-end commercial endorsements actually complement the celebrity artist themselves.

In fact, in many cases, in addition to tearing apart film and television resources and variety show resources, celebrities often "rip up" fashion endorsements.

This is also the reason why Ding Zhi is so "hated" at this stage.

Although there are more talented niche students like him on the market, which makes many artists, especially niche talents of the same age, feel a lot of pressure, but the film and television resources have reached a certain level, in addition to the game on the capital level,

It’s also about taking sides.

Ding Zhi is now seen by the outside world as being tied to Peach TV of the Goose Factory. He basically doesn't have much access to the resources of the other four major platforms.

As for resources in the film industry, those people ironically cannot compete with Ding Zhi.

With such an intersection, Ding Zhi and those top-notch artists do not have too strong conflicts in the competition for film and television resources.

But it's different in the business endorsement and fashion circles. There are only so many cakes. Ding Zhi's strong rise has directly squeezed out many people's endorsements and opportunities. How can we not make them feel resentful.

So Ding Zhi's solution is also very simple. What he and Liang Qiong are doing now is their most direct counterattack.

"So, the endorsements we have confirmed now include Budweiser, Lay's, Li-Ning, Mengniu Real Fruit Grains and Sassoon.

As for the international first-line brand Estee Lauder, the Asia-Pacific makeup and fragrance spokesperson, and Piaget, Qeelin’s best friend of the brand.”

Liang Qiong turned the notebook in her hand and showed the screen to Ding Zhi.

"By the way, we are also negotiating to be the spokesperson for Peach Video, and it is estimated that we will get it by the end of the month. Once you finish filming this movie, your busiest time will be next."

Ding Zhi nodded calmly, he had already been mentally prepared for this.

Those people challenge Ding Zhi's bottom line again and again, so Ding Zhi will not sit still and die.

The above-mentioned endorsement of fast-moving goods is to endorse a brand with relatively high national popularity as much as possible without excessive consumption.

When it comes to luxury goods, he is particularly cautious and only accepts one regional endorsement and two brand friends.

During the gap period when he is not taking the variety show route to build his reputation and is in the production of film and television works, high-citizen endorsements can also bring him a considerable degree of exposure opportunities, which can be regarded as a win-win situation.

And for those who engage in petty tricks, are you jealous of my endorsement?

Well, first of all, I will try my best to pick up everything I can!

This is not out of frustration, it is actually about accumulating original capital.

The most profitable thing for a celebrity artist is always business endorsements.

Of course, some people who engage in yin-yang contracts when filming are not included in this list...

Previously, the only real productions produced by his Jiuyao Media were "Heartbeat Signal", a collaboration with Pitao, and "The Hidden Corner" which had just been filmed.

In fact, Ding Zhi just arranged the moves somewhat casually, and did not have any special ambitions.

After all, at that time before, he was able to film, be famous, make money, and have a girlfriend. It was a smooth journey. It cannot be said that he was drifting away, but he no longer had any sense of crisis.

But after his relationship with Zou Yutong was suspected to be exposed, a series of chain reactions occurred. Although it was just a minor incident, it made him realize that his basic base was still unstable, even though his reputation was much better than that of ordinary traffic stars.

So now he has to show his fangs too.

If he wants to develop further and even be able to withstand the pressure and stand on his own after the contract period with Huansong expires, then he must be ready at this time.

That's why he changed his previous lazy attitude and strived more in the direction he should strive for.

"By the way, there's one more thing I forgot to tell you."

After talking about the endorsement, Liang Qiong, who was originally serious, brought up another matter.

"I just received a call. The results of the Golden Eagle and Magnolia Awards reported by "Snoop" are out."

Ding Zhi raised his eyebrows slightly.

In the past two years, as the influence of online dramas has deepened, major domestic awards in the past two years have also included online dramas in their selections, especially the Golden Eagle Award and the Magnolia Award, which are the three most influential TV drama awards in China.

Particularly eye-catching.

For example, among the two dramas that Ding Zhi has participated in, "Peeping" premiered in March this year, and it meets the qualifications for the two awards in all aspects.

As for "The Hidden Corner", we have to wait until next year.

Now in July, we have finally waited for the announcement of the shortlist.

"First of all, at the Golden Eagle Awards, "Peeping" was nominated for Best Music and Best Cinematography."

Liang Qiong first broke the bad news.

Ding Zhi frowned, this was a bit...

After all, "Peeping" is the most popular online drama this year. After all, it was only nominated for marginal awards such as best music and photography. It didn't even get a character award, let alone best screenwriter, best director, etc.

.

This is a bit jarring.

But Ding Zhi didn't speak, waiting for Liang Qiong's next words.

"As for Magnolia..."

I saw Liang Qiong suddenly twitching the corner of her mouth and smiling, "Nominated for Best Screenplay, Best Supporting Actor, Best Director, and... Best Actor!"

Ding Zhi was finally a little surprised now.

This means that he alone was nominated for two awards at the same time! They are both the most popular awards!
Chapter completed!