Chapter Three Hundred and Four: Advertisers Flocking(1/2)
Ding Zhi and Liang Qiong have discussed with multiple platforms that the idea of "shooting and broadcasting at the same time" is still in its infancy.
As mentioned before, there are many areas here that are difficult to advance.
In addition to the difficulty in auditing, the requirements for the main creative team have greatly increased.
The complete TV drama production process includes nothing more than planning, screenwriting, filming, review, distribution, broadcast and other procedures.
In contrast to the highly difficult "three-sided" shooting of "writing, shooting and broadcasting" in Japan, South Korea, Europe and the United States, the "write first, shoot and then broadcast" that has been formed in China for more than ten years is not only about pleasing the audience.
On one level it seems particularly risky.
Video platforms continue to tighten their budgets for purchasing dramas. Judging from the size and production situation of domestic dramas, it is a general trend that they will be backlogged.
Especially in the past five years, the backlog of TV dramas has been serious, and more than half of the "single dramas" have not been released.
This is one of the reasons why we see many actors who were once very popular suddenly have no works for a long time.
Maybe, he/she has accumulated several dramas that haven’t been played yet.
There are many reasons here, some of which are censorship reasons, such as historical nihilism.
Sometimes there is something wrong with the lead actor or director.
For example, Brother Lunzi's outrageous actions in real life must have affected a large number of upcoming dramas related to him. Another example is that Sewing Car Zhifan directly screwed the goose factory in real life.
of.
Restrictions aside, the quality of dramas is also one of the most important reasons for the backlog of dramas.
The biggest turning point is that a few years ago, the public's aesthetic trend began to change. The golden rule of "big IP + big cast = big sales" has become a joke in those years.
Those IP works that had high hopes, large traffic, and large productions have ended in disgrace, and market uncertainty has intensified.
In addition, the overall market is declining, platforms and broadcasters have become more cautious, and many people are staying on the sidelines.
Coupled with the tightening of budgets for purchasing dramas, as Ding Zhi said, companies such as Mango TV that focus more on profitability would rather acquire some low-cost online dramas and sweet dramas in order to balance their books.
Be willing to take risks to develop some "big IP" and "big production".
This has formed a strange circle. On the one hand, the audience's aesthetics are improving day by day and their tastes have become picky. On the other hand, there are all kinds of "shoddy" sweet dramas and ancient puppet shows in front of the audience, which further makes the audience
Disappointed with domestic dramas.
A few years ago, with the entry of Peach TV, the fifth platform, "Mist Theater" set off a wave of high-quality dramas. The successive hits of "Peeping" and "The Hidden Corner" attracted many people to watch it.
A different scene.
Suddenly, short dramas or suspense dramas were sprung up like mushrooms after a spring rain, but none of them could reproduce the grandeur of these two hit dramas.
It is foreseeable that as the market becomes increasingly cautious, a series of homogeneous works that follow the trend may continue to be stranded.
As for accumulated dramas, in many cases, it is basically difficult to be released and broadcast again.
Even if it is released, the filming year may be a few years ago, and the clothing, aesthetics, and even the jokes contained in some lines will appear outdated and outdated. As a result, it will naturally not have much playback rate.
Therefore, Ding Zhi's proposal of "writing, broadcasting and filming" naturally made the Jeddah platform excited.
Shooting and broadcasting at the same time has advantages in pre-control of costs.
It’s not that the proposal of this already existing model is so refreshing, but because the person who proposed this suggestion was Ding Zhi.
So many perfect records in the past are enough to give his words a good weight.
Another reason is that this model of in-depth cooperation with the platform during the filming period will certainly allow the platform to bear some risks out of thin air, but at the same time, most of the risks are still borne by Ding Zhi’s Jiuyao Film and Television Media
bear.
...
...
"Zou Zou! mua!"
A pink lip fills the entire screen.
"Hey~Zou Kai! I don't want to fuck Ji!"
Zou Yutong, who was here, curled his lips in disgust.
"Oh! You are such a heartless person! You used to call me Xiao Tiantian, but now that you have a new person and forget about the old one, you tell me to go away! Ouch! Ouch! My life, Song Feiran, is so miserable~~~"
The "mouth of the abyss" in front of the camera moved away, and what appeared in front of the screen of Zou Yutong's mobile phone was a rather childlike and cute girl.
It is somewhat similar to Ding Zhi’s dating buff. In fact, Zou Yutong also has many friends in the circle.
Especially despite the fact that she is usually a spoiled brat in front of Ding Zhi. In fact, she looks more salty, and has a more carefree personality. She is full of royal sister style. Her popularity with girls is really not much worse than that of Ding Zhi, even in
Among the fan base, she even has more female fans.
And the Song Feiran who is video chatting with her now is one of the people in the circle who has a close relationship with her and can be called her best friend.
Unlike Ms. Zou, who was a director who became a monk on the way and became an actor, Song Feiran was a child star when he was a child, and when he grew up, he was seriously admitted to Nortel.
Even after Miss Zou became involved in Ding Zhi's Buddhist tradition, Song Feiran's status and popularity have become higher than Zou Yutong's in the past year.
"What the hell, you didn't just get up, did you? What time is it!"
Song Feiran on the other side of the video raised his eyebrows and started to make a fuss.
Indeed, Zou Yutong's hair was messy at this time, his face still had a moist sheen, and his whole body looked extremely lazy.
"Hey! Wait!"
Song Feiran's eyes rolled around, as if he saw something was wrong.
"Your background is not right. This doesn't look like your home~"
Song Feiran suddenly screamed as if his tail had been stepped on, "Aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa..."
Then she looked around again, deliberately lowered her voice and moved closer to the phone, "Are you at his house?"
Obviously, Song Feiran knew about Ding Zhi's existence.
This is actually understandable. Their relationship has entered their third year. After meeting their parents, Liang Qiong knows it, Xiaopang knows it, and even Ding Zhi's close friends also know it.
It’s not surprising that Zou Yutong’s close friends also know something about it.
After all, there are no secrets that can be completely kept within the circle.
The underground love affair between Ding Zhi and Zou Yutong could actually last for three years and still not be exposed publicly. In today's information age, where even the smallest bit of gossip will be revealed, this is an incredible thing.
But for close friends, it is impossible to completely hide a relationship.
Song Feiran is also the first friend to know Zou Yutong's secret.
"Wow wow wow! Will a naked and muscular body appear in front of me later?"
As Song Feiran spoke, he covered his eyes with both hands, as if he was afraid of seeing some "not suitable for children" scenes, but in the gap between his two hands, two pairs of big eyes were "buling buling"
Blinking, it seemed that he was not as "scared" as he said.
"You...you made a video call to me in this situation, do you want to broadcast it live! This is too exciting... Oops! This is too British!"
A faint blush appeared on Zou Yutong's already rosy face.
"Fuck me! You think so! He...I...I'm the only one in the house!"
Then Miss Zou seemed to suddenly react, "No, isn't it you who videotaped me? How come I'm doing the live broadcast for you!"
"Hey, that's such a pity. I also watched "Manhunt" back then. His figure and muscles are so cool~ He deserves to be ranked among the top ten fantasy male stars."
Song Feiran put down his pretense, and his regretful look was quite genuine.
I don’t know whether it’s a pity that I can’t see Ding Zhi’s strong body, or a pity that I can’t watch the live broadcast.
"Don't think! Don't look! Don't fantasize! You little bastard, are you trying to pry into my corner?"
"Hey! You are too domineering!"
If this scene were to be seen by those fans who regard Zou Yutong and Song Feiran as goddesses, they would undoubtedly be shocked.
The goddess who is so arrogant on the screen is also so unscrupulous in her private conversations among besties, just like two little girls.
After joking for a while, the two changed the topic.
"Where are you now?"
Zou Yutong rolled over, his little feet raised high and swaying, and asked about the other party.
"Hey! I just finished recording a variety show on Mango Channel. I'm running to make announcements for the period drama that's about to go online. My aunt is exhausted."
"You can stay in Versailles, there will be so many people eager to squeeze you out!"
"Hey! You have the nerve to call me Versailles! You, the queen of "romance and literary films", who can be better than you in Versailles? You don't have to work so hard like me, one movie can last for several years."
Song Feiran curled his lips.
In fact, there are many sarcastic remarks in the industry saying that Zou Yutong was only able to become a second-tier star with "The Eraser in My Brain" from a young age because he fell in love with that big boss.
Many people also said that she had not done anything for more than a year, which meant that her true strength was exposed.
Little did he know that he was quite confident.
"By the way, speaking of this, I almost forgot about the real thing. My agent wants me to come to you and use the back door!"
To be continued...