Generally speaking, many people seem to find it difficult to distinguish the difference between the New Year holiday and the Spring Festival holiday.

Some people even think that these two schedules are talking about the same thing.

But in fact, the concept of New Year's Day was first derived from the saying that Hong Kong Island was in the golden age of the 1980s.

As for domestic reasons, it is to follow the film "Party A and Party B" by Xiaogang Cannon for the first time under the banner of the New Year holiday. This result was a lot of money back then, and officially opened the market for the New Year holiday in the mainland.

So generally speaking, the New Year holiday period starts from December at the end of each year and then to the Spring Festival in February of the following year, which can be said to be an "ultra-clear standby" period.

And the Spring Festival, as the name suggests, is naturally a movie officially released on the first day of the Lunar New Year.

Ding Zhi's "The God of Medicine" is scheduled to be released on the first day of the Lunar New Year, and in terms of momentum, it seems that it is basically locked in the first echelon.

Although this film is Ding Zhi’s first work as a director, this is Ding Zhi!

One of the youngest members of the 10 billion club in the mainland!

The top performer + acting school who has created several records many times!

A recognized first-class screenwriter in the screenwriter industry!

The hottest top traffic star!

Whether from the momentum or past record, if someone still regards "The God of Medicine" as an opponent, it will not only be a problem with vision, but actually reveal some defects in their IQ.

The most intuitive influence is that a few months ago, after confirming the important information that "The God of Medicine" will be scheduled for the Spring Festival, it seemed that the "determined" craze started for a while.

There have been several family-friendly films, which almost "buzzer-beating" and set the schedule at the New Year's Day, probably from December to January.

The purpose is self-evident. The technique is to avoid the great Buddha Ding Zhi and the "Medicine God".

Although this "The God of Medicine" has caused heated discussions on the Internet recently, there are also similar voices amid the expectation of the theme or the criticism of Ding Zhi's "willful" transformation.

Some of the "voices" may not be said to be the one who secretly rubbed or competed.

But when the knife cracks, everything that should flash will automatically and perceptibly flash away.

At this time, Ding Zhi and his works had already made a sound of "escape".

On the other hand, after the official schedule was officially scheduled, the subsequent publicity offensives began one after another.

If you want to talk about the most advantageous publicity card of "The God of Medicine" is Ding Zhi himself.

First of all, Ding Zhi's first self-directed and self-acted gimmick, and Ding Zhi and Zhang Yi's ultimate shaping topics first became popular in order to play the roles inside, and it was also mixed with the dog food of Ding Zhi and Zou Yutong.

To a certain extent, the popular "Flowers of Evil" is indeed playing an alternative publicity role.

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——"Ding Zhi's first self-directed and self-acted comedy is coming!"

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——"Dialogue with Ding Zhi, briefly discussing the similarities and differences between the dazzling stars in front of the stage and the director behind the scenes."

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——"Wang Qianyuan said that the script of "The God of Medicine" once looked for him, but unfortunately he was filming another scene at that time, and he deeply regretted that."

......

——"Lin Chaoxian, who just won the annual box office championship of this year, praised Ding Zhi in the program, claiming that he had seen good directorial skills when filming "Operation Red Sea", and expressed his great expectations for the release of "The God of Medicine" and is very optimistic that it will become the champion of the Spring Festival."

......

——"In an interview, the famous Hong Kong screenwriter and director Zhang Wenqiang said that he is looking forward to working with Ding Zhi in the future and highly praised Ding Zhi's screenwriter level."

......

......

For a moment, many press releases and soft articles about the Medicine God emerged on major platforms like mushrooms after a rain.

Many friends, partners, spontaneous or in contact with Ding Zhi have begun to promote the film in a friendly manner.

Some will be crazy and crazy.

For example, Li Xiuyuan, who has become a famous variety show director, has often CUE the new dramas of his good brother and boss Ding Zhi in an indoor live variety show that has been broadcast.

Sometimes when I play a guest appearance in PD, I often talk to the guests and I often add the topic to Ding Zhi and "The God of Medicine".

For example, "Have you heard of "The God of Medicine"?" This slightly magical brainwashing problem.

It even turned into a meme online.

#Li Xiuyuan, entries such as #Li Xiuyuan, from professional off-duty workers to professional workers#, #the miserable status of workers in the entertainment industry#, have also become popular for a period of time.

And the point is to simply mention a sentence during the interview.

Whether it is spontaneous or simply "commercial mutual blow", in a very short period of time, the film "The God of Medicine" has almost fermented on major platforms.

Maybe you haven't seen it, and you're not even interested in this subject, but you must have heard of this movie during this period and know that it will be released on the first day of the Lunar New Year.

This is actually similar to "viral marketing".

Unlike the general ground push style and the overwhelming brainless pop-ups on the Internet, it is a kind of "exposure" driven by Ding Zhi's powerful connections.

It’s just that Ding Zhi and the “tool people” used for marketing by "The God of Medicine" are only able to afford it.

On the other hand, after the hype of the scene, "The God of Medicine" also launched another plan.

That is the familiar "massive preview".

The preview time is in mid-January.

Previously, the play of "Tunner" laid a small explosion in its early reputation and a steady stream of "tap water" in the later period.

There is also the meaning of scrambling for filming here.

It is necessary to rely on the reputation of the preview to increase the bargaining chips to grab the screening!

However, "The Tuner" was the most cold-hearted "Dan Ji" after the summer vacation.

There are still relatively few popular schedules like this in the Spring Festival.

However, there are not many people who are previewed during the Spring Festival.

In fact, before, some films have performed similar operations, just like "The Kingdom of Women", which was released at the same time as "Operation Red Sea", was released. It was pre-shot before the first day of the Lunar New Year, and a "snatch first".

But the result was not satisfactory. The film quality was the worst in the first echelon and the first movie to be killed by the "famous work of the Spring Festival" film.

To put it bluntly, it is just a gamble.

If the preview effect is good, then naturally everyone will be happy and their reputation will rise.

"The Tuner" in September is a representative of it. The high reputation after the movie helped it win an unprecedented high-scheduling film, directly sweeping the entire September!

If the preview effect is not satisfactory, then "The Kingdom of Women" is a lesson for the past and may even affect the screening rate given by the yard after the official release.

Of course, these aspects are things that the film crew and theater chain sequence need to consider.

Soon, on January 10, "The God of Medicine" started watching movies of thousands of people in Yangcheng. Many fans and fans of Ding Zhi traveled from all over the place to Yangcheng, but they were hard to get a ticket.

Starting from January 13, "The God of Medicine" opened a small preview in first-tier cities, and its reputation began to ferment in the industry. Many media and film industry insiders praised the film as the best of the year on social media after watching the movie.

From January 16th to 21st, the national pre-screening was pre-screened for five consecutive days, with an attendance rate of nearly 35%, and both reputation and box office were ignited. During the pre-screening period, it directly won a box office of over 100 million yuan!

At this time, "The God of Medicine" directly took out a killer weapon that was no longer new, that is, reputation.

Reputation has become the most powerful promotional weapon for the film "The God of Medicine", and has begun to launch an offensive against all potential audiences!

——"The God of Medicine is a naked fraud! Go to your comedy, I'm so crying!!! I happily bought popcorn and prepared to see how Ding Zhi was a funny man, but it broke the defense in one go! Woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo woo

——"Stop talking about girls, I am a big master who was dragged to watch a movie by my girlfriend, but I cried louder than my girlfriend when I came out! Damn his grandma, it's embarrassing!"

——"It's so easy to cry! It's too realistic! It feels like what happens around us, the aging of parents, the pressure of life, and the unbearable weight in life!"

——"It's really worth watching! After the official release, I will watch it again for the second and third time! It's not for Ding Zhi, but for Cheng Yong, for Lu's benefit, for Huangmao, and there are thousands of people struggling for survival, and even more for such a good story!"

——"I almost collapsed from the middle of the movie, and finally cried and shook in my seat.

But the country has its own laws, but the people want to survive, what should they do?

There are many things that cannot be said for a moment. Thanks to all the staff who participated in the filming and production of this movie, "The God of Medicine" has made the greatest care and cry in the limits of censorship. I am also so proud that I can't speak for being able to see such a movie in China!"

——"Woooooooooooooooooo..."

What is word of mouth fermentation? What is "seduction"?

Suddenly, the reputation of previews began to ferment. At the beginning, someone posted a film review on his circle of friends to express his feelings.

Some of them "denied" false propaganda of "The God of Medicine" on Weibo.

Some people publish their movies on platforms such as Xiaolushu and Douban Group.

From point to line to diverge, and then from line to surface, the popularity of "The God of Medicine" during the promotion and distribution period gradually effectively transformed the audience.

At the same time, after the preview, the effect was more pleasing than everyone, including Ding Zhi, expected.

Through the most intuitive audience feedback obtained from the preview, Jiuyao Media quickly adjusted its publicity and distribution policy.

For example, the "little slippery head" that tentatively promoted "The God of Medicine" as a comedy before is actually easily seen after the preview.

Of course, this does not mean that Ding Zhi's performance in comedy is so bad.
To be continued...