{Time: July 22, 2002}

The action has begun. After skrpe is truly open for download, Ning Zimo will use the small software he has written to place keyword paid advertisements on Fengyu, Yahu and Juhard search engines.

The first month is just for keyword paid advertising, and Ning Zimo has already planned an advertising budget of 500,000 US dollars.

In 2002, search engine keyword paid advertising was still a relatively new thing. Currently, only a handful of more avant-garde Internet business users have gradually begun to use this feature, so the price of a single keyword bidding on major search engines is very high.

Low, on average around 0.2 US dollars.

Converted, if you invest 500,000 US dollars, you will get 251,000 interested clicks.

At the same time, in this era, the conversion rate of clicks into effective visits is as high as 15%-20%.

As for the keywords that Ning Zimo plans to put in, precise long-tail keywords for VoIP Internet calls account for more than half. The conversion rate of such keywords can reach a terrifying 40% conversion rate.

Calculated in this way, 500,000 US dollars will get at least 500,000 downloads based on a conservative conversion rate of 20%.

Not counting other promotion methods, with a monthly investment of 500,000 US dollars in promotion fees, the number of download users in a single day can reach 1.60,000.

***+***

Alyssa is an administrative employee of a company in Paris. As a company with only 30 employees but 5 offices in Europe, the company's expansion speed is quite fast. In the first half of the year, the company's sales have reached 5 million euros. According to this

If the situation continues, the company's sales this year should increase by more than 25% compared to last year.

However, precisely because of the company's business expansion, the company's five major offices in Europe have always been in contact with each other. In addition to emails, the most communication on weekdays is by phone. But in Europe

Telephone charges remain high and account for a large part of the company's operating costs.

According to the big boss Henry's ideas, Alyssa has been looking for a suitable cross-border contact solution recently.

When she thought of having to face this problem at the regular meeting tomorrow morning, Alyssa's mood, which had been soothed by the weekend entertainment, sank again.

Before going to bed, Alyssa still felt that she couldn't let go, so she simply logged on to the forum where she usually communicated and searched blindly for something.

It seems that it is late July, almost a month has passed since the 2002 World Cup, and there are still people discussing the fact that for the first time, the defending champion failed to qualify for the group stage.

As a fan of the French team, Alyssa is actually very annoyed. After all, this year's World Cup still follows most of the lineup that won the championship in 1998.

But Pires, Zidane, and Leboeuf were injured one after another, Miku was unable to be reused, and Henry's red card left coach Le Maire with no cards to play. It can only be said that the champions of the last World Cup and the 2000

The European Cup championship used up the luck accumulated by the French team over the years.

Therefore, even God is not on the side of the French team.

The group was eliminated, nothing to complain about.

Be sensible, isn't there a future for this?

After typing a few words on the keyboard, Alyssa clicked to send, and then continued to check the forum posts.

Suddenly, a post with a short title aroused great interest in Alyssa.

"The best contact solution to reduce call charges, skrpe is born!"

Reduced call charges?

Alyssa suddenly became interested. She clicked on the post and found that there were already several replies under this topic. She took another look at the topic owner and found that it was a new account.

But Alyssa doesn't pay attention to these. She just wants to know whether the plan to reduce phone bills is reliable.

This is the subject's personal experience, at least that's what he said.

"Hi guys, I have participated in the internal evaluation of skrpe instant messaging software for the past 10 days.

At first, I rejected the so-called instant messaging software because there were too many software like icq and they did not really solve the essential problem of communication. But since we are participating in the inside, we must have a testing attitude, so I still explained in detail

Participated in the testing of this software.

But when I got this software, which is somewhat similar to icq, I found that my understanding of it was wrong.

This instant messaging software called skrpe is really a "communication" software!

Using skrpe will mean that as long as you have a headset and a microphone, you can communicate with your friends on the other end of the software just like making a phone call.

No signal loss,

No signal loss,

As long as you have a narrowband network,

You can enjoy smooth calls.

It's that simple!

Currently, this software also provides a one-month free trial period for each newly registered account. As long as you pay the monthly fee during the trial period, you can also enjoy a 20% discount.

And today is the day when skrpe is officially launched.

What are you waiting for? Click to download and experience it.

ps: Lucky for you users in Germany, the UK, France, Italy and Spain, this software is currently available in multiple languages.”

Alyssa's eyes lit up after reading it. Isn't this what she has always wanted? So she couldn't wait to click on the link and immediately saw the skrpe website page with a bright introduction.

In the introduction on the homepage, Alyssa saw an introduction to the functions of skrpe, the most important of which is the remote calling function.

This is really an instant messaging software, Alyssa hurriedly clicked the download link.

Although adsl only has 2m bandwidth, the software is not large, only 800kb in size.

In less than a minute, an S icon file with two ends that look like a receiver and a microphone was successfully stored in the computer.

Alyssa tried to install it, and it only took two clicks to complete the entire process.

The registration process is also very convenient after opening the software. You only need to provide an email address and a login password to quickly register an account.

The pop-up software interface is even more refreshing, with no superfluous things and only three different categories of friend lists.

In the friends column, there are actually two users, skrpe cs1 and skrpe cs2.

Is this customer service?

Can I still talk to customers on the phone?

Alyssa tried to dial the numbers of these two users and found that the other party was busy.

Smiling, Alyssa could understand that many people should have the same behavior as her at this time, and the other party would naturally be busy for a long time.

But if you don’t call them, who else can you call?

At this moment, Alyssa's cell phone rang. She took a curious look and found that the call was from Serena who was far away in Germany.

Serena is Alyssa's good friend in the company, and she was sent to Germany to develop business in the first half of the year. Logically speaking, she usually wouldn't call on weekend nights. But looking at the software on the screen, Ellie

But Sha felt that she must have come here for this matter.

Alyssa smiled and answered the phone, but heard Serena getting excited on the other end.

"Alyssa, please turn on the computer quickly. I seem to have found a very good solution for cross-border contact for you..."

"Oh~~is it skrpe?"

Sure enough, Serena really called about this matter. These two friends really have a good understanding.

"Hey, how do you know? Did you download it too?"

"Yes, I was about to try calling two customer service calls. But it seems that there are too many people dialing and the lines are busy."

"Hey, me too. How about we add each other as friends and try the call function."

"Yes~ But you need to wait, I need to connect the headphones and microphone."

"I don't have this problem when I use a laptop."

"You are an expatriate and the company has the equipment. I can't afford such an expensive laptop."

Alyssa complained while looking for external devices that she had not used for a long time.

Finally, she found them in a drawer.

Putting the phone on speaker and setting it aside, Alyssa tried to figure out how to plug the devices into the computer.

"Hurry up, I can't wait any longer."

Alyssa rolled her eyes. She knew that her friend was very impatient, "But you also have to wait for me, a person who doesn't know much about computers. Just wiring the wiring gives me a headache."

After finally connecting the line, Alyssa asked, "What is your skrpe account?"

""

"OK,"

Alyssa entered it in, and as soon as she clicked search, a new friend appeared in the list. Serena on the other end of the phone also said excitedly, "I received your message, you added me."

"yes."

As soon as she finished speaking, a phone ringing sound came from the computer. This sound was somewhat similar to the ringing tone of a mobile phone, which made Alyssa couldn't help but laugh.

"Hurry up and pick it up. I don't even want to accept you anymore. I want to give it a try."

"Okay, okay,"

While talking, Alyssa connected to the call interface.
To be continued...