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0176. Gmail Hunger Marketing-Officially kicked off

{Time: November 12-21, 2002}

{Location: Special Administrative Region, Europe, United States}

After Jennifer hung up skrpe, the corners of her mouth turned up unconsciously, because she finally had something serious to do.

"Jennifer, is the voice on the other end of skrpe that of Ning?"

"Yes."

"Wow, his voice sounds very young."

"Of course," Jennifer thought of Ning Zimo's young face and couldn't help but rock the swivel chair and said, "If you saw him in person, you would know how young our former COO was."

"Wow, does he have a girlfriend?" The girl who just asked the question kept asking.

"Don't think about it. Even if Ning doesn't have a girlfriend, it probably won't be your turn." Jennifer glared at her with a smile, then tapped her knuckles on the table and said, "Stop chatting, let's get the work done quickly.

.”

Jennifer glanced at this conference room. There were only four people here including her.

However, these people are enough. Because they have made sufficient preparations in the past five months, they have accumulated a lot of preparations and are waiting for this day to arrive.

Jennifer suddenly remembered that this was the first time she had given orders for a formal task in this team.

Looking at the roster on the laptop screen again, Jennifer took a deep breath and began to arrange:

"Katrina, you are responsible for writing several different copywriting frameworks for the bloggers and forum users participating in the promotion to choose. If they follow their own tone of voice, try to let them retain our promotion framework."

"Okay," Catalina on Jennifer's right nodded.

Jennifer looked at the girl on the left again and said to her, "Jenny, you need to select the top 3,000 bloggers who are more active and effective in reading, and send them an invitation email.

Because this is our first official event, we will only choose the first 500 people to actively participate in Russia. And they will get an early trial of the advanced features of the blog, as well as gmail email attachments exceeding 200m, and 3 additional attachments per month.

Comprehensive rewards for gmail invitation codes."

Jenny on the left also nodded and quickly wrote down the order.

Looking at the girl sitting opposite who had the most questions, Jennifer smiled at him, "Andrea, I'll leave it to you to drive the topic promotion on the forum. The robot program Ning wrote before has been upgraded for this purpose.

, you can get the topic framework from Jenny, and then you can make your own derivatives as appropriate. Try to make the user portrait as accurate as possible without making mistakes."

"I understand," Andrea nodded seriously.

At this time, she didn't feel out of place when she asked the question just now, and she looked completely serious.

Seeing them all getting into working mode, Jennifer nodded with satisfaction.

"That's it, I will keep an eye on the effect of the advancement, and then we will split up and take action quickly."

"Okay, boss!"



There was no beating of gongs and drums, only intensive drumming. Compared with skrpe, the promotion work of gmail was carried out quietly in silence.

On November 21, local time in the United States, in the main gathering places of various local forums and even in the blog spaces of some influential bloggers.

People who were browsing the Internet suddenly saw a message: "1024m free email, Gmail will lead email to leap into the g era."

Nowadays, email is an important tool needed for many business tasks.

However, major websites generally only provide 2-5m free mailboxes, although some mailbox operators will provide 10m of space. But for most email users who need to use mailboxes to transfer files and retain documents.

10m of mailbox space is simply not enough.

Therefore, 1024m free email is definitely a fatal attraction for email users!

For a time, this topic immediately attracted the attention of many email users.

When they see this news through a blog or forum, they can't help but click in curiously.

Then most people saw a piece of news that exclaimed in unison.

This is the message publisher’s personal experience with the inside of an email product called [gmail]:

Hi, guys, in the past 10 days, I was secretly invited to participate in an internal evaluation of an email product.

At first, I dismissed things like mailboxes that were everywhere, but after all, as an Internet frontier, I have an obligation to experience something new for everyone, so I accepted the invitation with the attitude of giving it a try.

It was this unexpected invitation that made me realize what a wise decision I had made when I saw this unique email product. After using it for a few days, I realized.

Because, in the process of using it, I discovered that I had inadvertently participated in the test of a great product that spanned the century.

Speaking of which, I already felt the superiority of this product on the first day I participated in the test. But based on rigorous principles, I still decided to try it for 10 days.

After these 10 days of understanding, I have fallen deeply in love with this email product called [gmail].

Below, I will introduce this product to you.

In order to let everyone quickly understand its function, I made a brief index:

1. Basic functions: First of all, it has all the functions that ordinary mailboxes have...

2. Capacity: It has an incredible capacity advantage! It has a capacity of 1024m and has a large attachment of 100m. This means that you can even save some important information in the form of attachments in the mailbox.

ps: Since I am an inside member, I received a reward of 200m attachment upgrade. I believe that this function will also be open to you in the near future.

3. Advantageous functions: The biggest advantage of gmail is that no matter whether you receive emails, send emails, or click to check emails, you will not feel the page is refreshed! This function made me once think that there is something in this world that turns a browser into an application.

new technologies.

Of course, when I opened other sites with a browser later, I found that this technology was not available. So I finally determined that only the email product gmail had this function.

ps: I have to say, this is a great idea, and I want to applaud this company. I even hope they will open up this technology, so that we Internet users do not have to be disturbed by frequent refreshes when browsing other websites.

.

4. Other functions: It has a schedule reminder function, which can remind you of the day's work schedule according to the schedule you set. You can set it as a reminder for the day, a fixed time reminder before the time...

5. Theme function: Oh my God, how did they come up with this function? In addition to the simple and fast basic themes, Gmail can change different colors according to the week, so that you have a different good mood at work every day. At the same time,

It can be replaced with other beautiful and favorite themes. In short, it is a setting that makes your work pleasant, and I want to praise it!

6. Advertising: I can understand the greatness of this product, but I also realize that this free product must have a good enough profit model to support it. But what I didn’t expect is that advertisements for this product appear every time.

In a fixed position. When you don't click on it, it doesn't even affect you.

But I know that this product is not easy to use, so occasionally I still click on those ads to take a look. Then I find that it often pops up some things that interest me. I have to say that this is because of its advertising system.

Interesting surprise.

ps: Guys, this epoch-making product requires an invitation-only registration. Since I am one of the first batch of insiders, I will receive 10 invitation codes in the first month. So, if you see my review and think you are right

This product has strict requirements. You may contact me and I will distribute it according to your situation.

Another note: Guys who didn’t get the invitation code, don’t be upset. I will announce these 10 lucky guys, and they will get a certain amount of invitation codes every month just like me. If I remember correctly, we will only get a certain amount of invitation codes every month.

You can get 1 invitation code.

Finally: I would like to congratulate all old users who have used the foxmail email client for half a year or more. All gmail users can send invitation codes to foxmail software users that do not occupy the invitation quota. Each gmail user is limited to 1 invitation code per month.

During the day, many people were attracted by the theme and content introduction, and immediately became very interested in the free email address introduced by the poster.

Following a few short sentences of praise, readers can often see the URL for registering a gmail email address at the end of the article ().

For a time, there was a craze for gmail mailboxes on the Internet. Many people learned from various channels that there is now an mailbox called gmail.

When they opened the page out of curiosity, they saw the simple official email website at a glance.

There is a simple and clear character logo in the upper left corner, and there is an envelope on the left side of the page, with a Gmail graphic logo printed on the envelope.

The right side is the operation area, but just like the introduction, except for the account and password input box and a login button, there is no place where you can register and apply.

Annoyed.

upset?

The time in Europe is a few hours ahead of that in the United States. In a few hours, some major forums in the United States will post posts with the same framework but different content. At that time, more people will be annoyed.

For Ning Zimo, these annoying emotions about his gmail email are all the product of his own plan.

It is a series of interlocking planned tasks that can be copied here and delivered to the [Red Man Project] team.

In fact, as early as 2001, Ning Zimo had already started to participate in the Omi Technology Forum. When the Nuwa software was released, Nuwa provided the most substantial help to professional software engineers. From that time on, Ning Zimo

The account on the OMI professional forum has already accumulated enough popularity.

At that time, in addition to using his professional forum account to cultivate reputation, Ning Zimo was also always paying attention to other users with good reputations on the forum. Based on the information accumulated over the past year or so, Ning Zimo this year

Before leaving the United States, I left everything to Jennifer to take care of.

After Jennifer took over the [Celebrity Project], she was not the only one. On the one hand, she had in her hands the forum celebrities that Ning Zimo entrusted to him, and on the other hand, the [Blog] company that she accepted based on the same idea

.

According to Ning Zimo’s description of user portraits, Jennifer quickly grasped the essence of the [Celebrity Project]. She understood that the celebrities in Ning Zimo’s words were bloggers and forums on the Internet who were enthusiastic about helping others and had a certain appeal.

user.

Therefore, in this Gmail promotion, Jennifer followed Ning Zimo's idea and selected a certain proportion of users with "opinion leader" attributes to participate in this promotion based on the activity of the portraits and the group attributes of the blog and forum groups in her hands.

Submedial.

These people value quality over quantity and account for the largest part of the inner crowd. Adhering to Ning Zimo’s concept of “hungry marketing”, Jennifer’s [Celebrity Team] only screened out 500 forum users and 500 bloggers in Oumi.

.

There are a total of 2,000 so-called opinion leaders. At the same time, according to Ning Zimo's distribution ratio of Internet users' global activities in this era, 1/2 are from the United States, and the remaining 1/2 are users walking in Europe.

Those who participated in the test conducted a 10-day trial, and only these people will have 10 invitation codes for the first time, which will be reduced to 3 invitation codes per month in the next month.

From preparation to implementation, Ning Zimo took more than a year to prepare.
Chapter completed!
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