{Time: February 14, 2004}

{Location: San Jose, California}

When Zhang Miaoying withdrew her gaze from Ning Zimo's face, she felt that the rising temperature on her face had increased her sensitivity to a certain extent. She allowed herself to clearly capture the gazes radiating from her surroundings intentionally or unintentionally.

Although I have attended such banquets many times, the new generation of the family tried their best to "sell" themselves to a handsome man, but it was the first time that another Prince Charming "rescued" me from the usual whirlpool.

once.

This feeling of being "rescued" reminded me of the series of stories that happened when I first met him. Who would have thought that it would be such a casual encounter that would lead to an intersection between me and him?

?

Who could have imagined that he, who was still young at that time, would already become the richest man in flower farming?

Since his incredible invitation, it has been almost two years since I started working in his company.

From the first time I met him to becoming his colleague, many interesting things happened in this process.

But no matter what, I never thought that one day I would have such intimate contact with him like today, at a banquet where all work was isolated, holding his arm and walking at the same pace.

At that moment, if it weren't for his extremely clear eyes, I might have fallen into trouble long ago.

It's a pity,

his attention,

It seems that he is never around.

Rather,

In the distance... right?

Zhang Miaoying has been immersed in a certain kind of reverie. Although she knows that it is just a delusion, that delusion seems very tempting.

"Tsk, tsk, tsk..."

"Overture has a technology that we at Bing have been weighing. Although Yahu won Overture and didn't have time to register the patent, Brother Yang is my ally. So, if Overture can share this patent, Bing will definitely use it.

Replace with equivalent resources."

From afar, Yang Zhiyuan and Li Kaifu saw Ning Zimo stepping forward to rescue the beautiful lawyer under his command. Seeing a man and a woman walking in unison, they couldn't help but prepare to make fun of them when they came over.

Unexpectedly, Ning Zimo interrupted his opening remarks and brought the topic to work.

For a moment, Yang Zhiyuan's mind had not turned around.

Ning Zimo was relieved when he saw that Yang Zhiyuan didn't respond in time.

When he just felt Zhang Miaoying holding him, he had some small feelings in that scene. But his family knew about his family affairs, and before Wei Ni could settle it, Sima Lin had already barged in again, let alone that one

The little white rabbit that has always been hidden in my heart.

Since you are not good at emotional matters, don't be like Uncle Xiubo who doesn't take the initiative or refuse.

Still, it’s better not to cause too much trouble.

So, he changed the topic to work.

“I have been paying attention to Overture’s keyword analysis tool, and I have always believed that this is a particularly important part of the search engine advertising profit model. Although, I know that there are similar functions in Fengyu adwrods. But I don’t know that our Bing has also responded.

function, will it infringe overture?

Therefore, we at Bing want to reach a consensus with Yahu on this technology and see what kind of price we have to pay for using this technology."

This time, Ning Zimo explained more carefully. Although the overture keyword analysis tool seemed like a reason for him to change the topic abruptly, in fact, this matter actually happened in his previous life.

Early search engines, such as lycos, ask jeeves and excite, relied on banner ads on web pages for monetization. This became popular in the late 1990s, but later these ads fell out of favor.

So how to place ads and how to make money from ads has become a thorny issue.

In order to solve this problem, Fengyu launched adwords in 2000 and had 350 customers that year. This product is a disruptive move. Advertisers no longer need to communicate with web content publishers. Instead, advertisers

DIY saves time, effort and money.

The personalization ability of adwords means that ads are no longer presented in a random manner, but cater to users' search requests. Fengyu later used the auction mechanism to increase revenue. The higher the advertiser's bid, the better the position of their text ads.

While adwords is all good, in fact its keyword analysis tool did plagiarize Overture's keyword analysis tool. So after Yahoo acquired Overture in the previous life, it once again traced the patented technology of Overture's keyword analysis tool.

For this reason, Fengyu in his previous life paid 2.7 million shares of Fengyu Class A shares for reconciliation.

In other words, Feng Yu in his previous life paid at least 220 million U.S. dollars for his infringement. Although this price has a somewhat peaceful meaning, Feng Yu did pay a considerable price for the infringement.

Bing needs to have a profit model, and advertising is an important part of it. Since the overture keyword analysis tool is a threshold that cannot be bypassed by bing advertising. Instead of waiting for Overture under Duhu to trace back, it is better to be open and honest from the beginning.

Come and talk.

Ning Zimo opened his mouth to express his intention, and then waited for Yang Zhiyuan's answer.

At this time, there was no one else around the two of them, because as soon as Ning Zimo returned to the topic, Li Kaifu himself stepped aside.

Li Kaifu is a sensible person. After all, he is the president of the Asia-Pacific region of Ju Hard, and he has a slight business conflict with the two people who are chatting about the topic. Although he knows that the two people around him do not avoid him when discussing serious matters at the cocktail party because of trust, but he still

He called Zhang Miaoying and walked aside together, chatting quietly about other topics.

It just so happened that he also had some doubts that he could ask sideways about. And these topics weren't anything that couldn't be discussed.

Standing opposite Ning Zimo, Yang Zhiyuan thought carefully about the issues raised by the young man.

It has been some time since Yahu acquired Overture, but it has never considered Ning Zimo's consideration of Overture's keyword analysis tool. But after mentioning it to Ning Zimo, Yang Zhiyuan realized that sooner or later, Overture would need it.

Compete with Feng Yu on this barrier.

After all, when Fengyu sold PageRank technology for US$500,000, I didn’t pay much attention to it. By the time Duhu started to pay attention to Fengyu, Fengyu had already asked for US$5 billion! Part of the price of US$5 billion was due to the fact that Duhu had transferred the search engine to Fengyu.

It is caused by leaving it to Fengyu Search for implementation.

It can be said that in the past four years, Duhu has been short-sighted in terms of search engine technology. Moreover, it has taken many wrong paths. This time, Duhu acquired Overture, the world's second largest search engine.

After that, there will definitely be a big battle with Feng Yu, who has great potential.

At that time, will Duhu Search, which came out with Overture, be better, or will Fengyu Search be invincible?

The result of this is still unknown.

But the young man in front of him has been based in Europe from the beginning. This clear stance reminded Yang Zhiyuan of a word - distant friendship and close attack!

When he thought of this word, Yang Zhiyuan's face unconsciously became much more relaxed, "bing was officially launched in Europe in October last year, and it has developed quite well so far. I don't know, what is your next plan?"

Yang Zhiyuan did not answer his question directly, but turned to Bing's current development, which made Ning Zimo unable to figure out his thoughts for a while.

But Bing has been quietly developing since its silent launch in October last year. All plans are being implemented in an orderly manner. There are many things that are about to be brought to the forefront, and there is nothing to hide.

"The core technologies of search engines are similar, and advertising profit is also where everyone has reached a consensus. Our Bing will launch its own advertising system [bing ads] in August this year, which mainly has three major sections.

They are [bing marketing platform], [bing advertising management] (ad manager) and [bing advertising analysis] (ad analytics)."

Even if Larry Page and Sergey Brin, the two founders of Fengyu, stood in front of him, Ning Zimo could still tell all the plans of [bing search] leisurely. That does not mean that [bing search] has

What core technology cannot be mastered by others, but because of the search engine battle, the battlefield is never just about search.

Perhaps focusing on [Bing Search] can lead to a very thorough study of the technical core, but when the battlefield of search engines is not the search engine itself, anyone who stares at [Bing Search] will not get any benefits.

What about [Lingying]?

What about [myspace]?

What about [youtube]?

What about [Red Man Plan]?

Even their derivative ecology?

Before the explosive period of social networks has come, how many people will feel that their layout on social networks is directly related to [Bing search]?

Or to talk further, one day in the future, how many people will think that the battle between search engines and social networks, if supplemented by other links such as online shopping malls, will form a traffic portal from search engines to social networks.

What about the perfect traffic closed loop that spreads from social networks or online malls?

Perhaps many people in previous lives understood this truth, but in this life in 2004, even potential giants like Feng Yu couldn't see clearly the road ahead.

invincible,

how so,

So lonely!

"Is the advertising system going to be launched so soon?"

When Yang Zhiyuan's voice reached Ning Zimo's ears, Ning Zimo walked out of the world of obscenity with a calm expression.

Ning Zimo nodded and said with a smile, "Well, even if investment is just for fun, it must still make a profit."

"That's right. Although I used to think that you were trying to chase empty dreams. However, after the sale of skrpe, I don't think that you will only make small fuss on the search engine." Yang Zhiyuan laughed.

After a pause, Yang Zhiyuan looked at Ning Zi and said, "Well, the patented technology of Overture's keyword analysis tool was actually not registered before Overture was acquired. If you can mention this, I think we have value.

Do this.

And since you took the initiative to help us mention the patented technology corresponding to Overture, I think we don’t need any technology licensing fees.”

"Oh, didn't I save a lot of money?" Ning Zimo smiled.

Yang Zhiyuan was amused when he saw Ning Zimo scratching his head, "Logically speaking, since you are a rich man now, I should offer a price of several hundred million. But seeing that you still take all the fees from the [Asia-Pacific Procurement Center], I
To be continued...