0469. Beidou, positioning(2/2)
Ning Zimo sometimes really feels that the key to success in doing things is...
After considering the future direction, take the step forward without hesitation.
Once you take the first step, opportunities will be waiting for you!
Now, what Ning Zimo has to do is to conquer them.
…
In the conference room that FGW visited last time, Ning Zimo stood on the stage alone, introducing the content on the projection screen to the people in front of the conference table. After reading it, everyone was thinking thoughtfully.
At this moment, Ning Zimo had already opened iPhone Zero.
After adjusting the system settings to an interface, Ning Zimo directly faced the screen content to everyone.
"Two months ago at the iPhone Zero Launch Conference, I demonstrated the applications of smartphones on the positioning system, and these applications are all based on the 'positioning function'. Because everyone here is an expert in the Beidou system, you naturally know positioning
meaning.”
One person wondered, "We are in the satellite business, so we naturally understand the meaning of positioning... It's just... Mr. Ning, after seeing your demonstration just now, it seems that the application is different from what we expected."
"This is no different," Ning Zimo said with a smile. "Since the birth of the satellite positioning function, it has been stuck in an application bottleneck due to equipment limitations for so many years. You are starting from the technical point of view, and naturally we are starting from the business point of view.
People think about issues from different perspectives.”
Seeing the man nodded, Ning Zimo continued, "The technology development of iPhone Zero originated in 2003. At that time, the satellite positioning market was still just a few longitude and latitude numbers.
But after five years of evolution, real smartphones have been born. For satellite positioning systems, the corresponding commercial market has also opened. So this time I found you through Brother Han, just to talk about the use of satellite positioning.
Cooperation issues for business applications on smartphones.”
Positioning technology is a very important link in future smartphone applications. Although many positioning methods such as base stations, differentials, IP, and Wifi can be applied, satellite positioning that does not require the support of proprietary back-end equipment is still the largest positioning application for smartphones.
rely.
From his previous life, Ning Zimo certainly knew that GPS in the United States was already mature, and plug-and-play chips could be used in smartphones at any time to derive many applications in positioning technology.
But as a Chinese, the market that has not yet been opened is all left to the GPS of the United States. Doesn’t that mean that all the commercial users who have worked hard to cultivate will become fans of GPS?
What is the biggest advantage after being reborn?
Don’t you have your own choice in everything you do?
But just because Ning Zimo thinks this way doesn't mean he can convince the person on the other side right away.
"But our Beidou satellite system is not yet ready to be put into the market on a large scale."
What the person opposite said was that Ning Zimo had thought of possible bottlenecks in communication.
This is also the reason why the two perspectives of technology and market have different positions due to different starting points.
But on these issues, Ning Zimo was already prepared:
"As I have demonstrated, positioning technology will derive many application scenarios after smartphones promote the development of mobile Internet. And among these application scenarios, a considerable part will always be commercial charging applications.
For users, if I am used to using GPS today, I will consider giving priority to 'stable' GPS when applying positioning technology in the future. If this user choice becomes a habit, will I choose it for commercial positioning applications?
Where’s the GPS?”
"This..." The man thought about it over and over, but in the end, one word could not be extended into a whole sentence.
Ning Zimo didn't say much and directly changed the content on the screen to a new page.
The chart above immediately caught the attention of everyone present.
"The satellite positioning market share has been growing at a rate of 23% almost every year since 2000, when the U.S. GPS became widely used around the world. Last year it was 48.8 billion U.S. dollars, and this year it is likely to reach 57 billion U.S. dollars.
In the past few years, this growth figure had a large slope of 34.5 in 2002 due to the large-scale civilian use of mobile phones. However, in subsequent years, due to the lack of new equipment and the increase of new markets, it dropped year by year to 17 last year.
% growth ratio.
But regardless of the growth over the years, the 37% proportion of satellite positioning used in communications and remote sensing means that the civilian market occupies two-thirds of the satellite positioning market share.
Now, Yugong Technology, a subsidiary of Emperor Penguin, will bring the mobile phone market into the era of smartphones and mobile Internet. Commercial application scenarios similar to what you just saw are bound to experience huge growth like in 2002.
Just imagine, when large-scale civilian satellite positioning scenarios are developed. If we only think about the future of Beidou from a technical perspective, will we be ready to enter the satellite positioning market that may surge to 200 billion US dollars after 2010?
And if this market develops rapidly, will the US$200 billion satellite positioning market share grow to nearly US$300 billion within 10 years!?”
The words in Ning Zimo's mouth were full of temptation, and the familiar data on the screen made them even more tempted.
The young man standing in front of them showed them more than just a set of data.
Instead, it helps them re-examine the industry they are engaged in from a new perspective.
Looking at the longing and expectation in their eyes, Ning Zimo felt a little regretful.
There was no way, he really couldn't tell the experts in front of him. In his previous life, in 2018, the revenue of the global satellite industry reached nearly 300 billion U.S. dollars, because he is a real afterthought.
The only thing he can do,
It just changes the positioning function of the smartphone from the GPS of the previous life to "positioning".
It just displays one-sixth of a future $300 billion market in the form of past data charts.
Fortunately, it is only one-sixth of the market size, so we are careful to attract the attention of the people in front of us.
However, what he wants to do is not market research.
This time, he wants to do more than just popularize the mindset.
It is also a commercial cooperation with the future Beidou satellites.
“After Yugong Technology’s iPhone Zero, Xiaomi, Huawei, OPPO, Opal, BBK, Shengming and many other companies will join the smartphone market next year.
If many mobile phones, including Yugong Technology’s iPhone 0, cooperate with Beidou Satellite in the Asia-Pacific region, will Beidou Satellite be able to launch the second phase of 14 satellites one day earlier?”
Ning Zimo pointed at the data behind him and raised the corner of his mouth, "Will earlier cooperation and preparation allow the global application of Beidou satellites to come to the world one day earlier?"
Han Guowei on the side watched Ning Zimo's "performance" the whole time, and by this time he felt his head was buzzing.
He had been observing the young man in front of him for quite some time, but many of his performances this year made him feel...
He had seen every side of him before,
Chapter completed!