This was the first time Elisa saw Ning Zimo at work. It wasn't until 9:00 in the evening that she finally understood why Ning Zimo, who lived a mediocre life, could achieve such success in his career.

On this day, from the moment Ning Zimo sat on the stool, except for taking some time at noon to take a few little beans to the superstars to sign autographs and take photos, the rest of the time his conversation revolved around the topic of "football"

.

He often mentioned some brand-new opinions and ideas, and when the details were gathered together, everyone gradually understood what kind of football world he described.

"Why has the authorized number of e-sports gradually increased in the past two years? That's because the team competition project "League of Legends" has lowered the threshold for ordinary people to enjoy e-sports. There are three jungle areas on both sides of the line, and there are 5 players corresponding regardless of your skills.

High and low, so that beginner players can easily find a position that suits them.

The same goes for football. Four schoolbags, two doors, one football and a group of people. No matter what kind of venue, the football game can be played. After experiencing the excitement of this kind of team competition, it is difficult not to fall in love with it, so

This is the reason why football audience count is the largest.

How to build a football population base? In addition to campus football, can't we promote community football? Can't companies promote football competitions between companies?

Every place, every culture, every belief, every age and gender. As long as you have the charm of football that attracts you, you are not afraid that he will not like this thing. And one person's hobby will often affect a group of people around him.

So, as long as more people like to play football first and are influenced by him, are you afraid that more people will not be influenced by him and enter the football circle?"

"When we have a population base, we can add professional venues, create a talent echelon for training, select echelons, and set up a promotion mechanism. This is just like selecting professional talents in e-sports. You need to have a certain vision to select those who can enter the professional echelon.

, supplemented by a professional promotion mechanism, allowing them to become real talents.

This does not mean how many internationally licensed A, B, and C-level coaches China needs, how many super, A, and B-level leagues, but the D, E, F, and G levels besides A, B, and C.

Grassroots coaches and competitions, because the existence of these people is the key to influencing the decisions of the upper levels.

Because most of the football players at the top of the pyramid come from the waist and bottom of the pyramid. Just like the familiar Ribery, Roberto Carlos, Pele, Ronaldo, Ronaldinho, Garrincha, Adriano, etc.

Which person doesn’t come from the bottom of society?

Ribery was born as a worker, Carlos worked as a porter, Pele, Ronaldo, Ronaldinho, Garrincha, and Adriano were once too poor to afford food. But their talents in football were not

He was discovered by those football people with roots at the bottom.

Therefore, if the selection of football players will always be in professional teams and professional echelons, and there is a lack of attention and transportation of talents from D, E, F, and G. How can these extremely talented people who are buried at the bottom get the chance to win the prize?

The day of my debut.”

"Why do you want to work at the bottom? Because 'ordinary people' will always be the largest class in this society. Excluding the 5% of top families and 15% of middle-class families, 80% of people in this society are in the middle and lower classes.

.

But middle- and lower-class people have a greater and more abundant desire for advancement, just like the college entrance examination. When 80% of people know that the college entrance examination is a road to heaven, not only will they work hard, but their families will also support them in that direction.

.

So the same is true for Chinese football. You can't just look within the 20% range. That crowd base is too small, which is not conducive to a project like football. Instead, set an opportunity for 80% of people to stand out.

.

Think about it, only 5% of people in China's college entrance examination can go to 985, 211 every year, so why do 80% of "ordinary people" still work hard to get those 5% opportunities? It's not because they know that as long as they win this

There is a 5% chance that it will skyrocket.

As for the remaining 95%, have they been abandoned by society? No, because after they have worked hard, they will have all other opportunities to participate in the development of this society.

The same is true for football. As long as you expand the market with rules and regulations, you will definitely be able to accommodate a considerable proportion of people who have been screened out. And such opportunities are enough to accommodate a considerable number of people.

Think about it, when you have enough events, you will need a large number of referees, event organizers, ordinary athletes, coaches and other positions. Aren't these positions prepared for those who have been dismissed?"

"So what does the Football Association do? Manage the top league? There are less than 100 teams, just a few thousand people. They have team leaders, managers, coaches and other teams. Do you still need to manage them?

Therefore, shouldn’t your goal be to focus on the grassroots level, to build structures at the middle and lower levels with a huge population base, and to build infrastructure to set up green circles like e-sports and college entrance examinations?

When your focus shifts, when your underlying logic design is good enough, and when your crowd attracts enough people, are you still afraid that you won’t have enough top talents to stand out?”

…

Throughout the whole day, Xia Zhifei, Han Kuang and Han Yu never stopped writing. In the notebook that Dong Qianqian brought them, they secretly recorded many contents.

For this reason, Ning Zimo often had to stop and slow down for a while, waiting for them to digest the content he gave them.

Looking at the long records in the notebook, Han Kuang felt that the numbness in his heart about football was gradually being sorted out clearly and thoroughly.

After a long while, Han Kuang finally found a chance to smile and said, "I said it was Lao Xia who came to ask for help, but I feel like I got more this time."

"That's different. Many of the things you recorded are probably just complaints from us Chinese fans about your Football Association." Ning Zimo rolled his eyes, "Think about the empty words your Chairman Yan said in 2002.'

Score a goal, draw a game, win a game', tsk tsk..."

He looked at Ning Zimo rolling his eyes with a mocking look on his face.

Han Yu, who had never seen him like this before, immediately held his belly and laughed wantonly.

"Boss, when you said that, I realized that you are really a fan." Han Yu did not forget to give a thumbs up.

Han Kuang's face turned red when his younger brother mocked him. He scratched his head and said, "I feel like mocking the Football Association is the right thing to do."

"You have to admit when you make mistakes, and you have to stand upright when you are beaten." Ning Zimo curled his lips, "Chinese fans have too much resentment towards the Chinese Football Association. Only when you really achieve results one day will all these resentments have a chance to be alleviated."

Seeing that Han Kuang was speechless, Ning Zimo smiled and said, "Okay, as a fan, I'm done complaining. Now, let's put together what we just said and come up with something substantive."

???

"Isn't what you just said useful enough?" Han Yu was curious.

"It's not enough. Everyone has the eyes to find problems, but how to solve them is the most critical." Ning Zimo shook his head, "Anyway, the more resources you enjoy, the greater your responsibility. Lao Xia is here today, so I will simply

Let’s talk about something substantive and something that is most relevant to Lao Xia.”

!!!

Han Kuang and Xia Zhifei were confused, but Han Yu, who was familiar with his boss's style, immediately became interested.

"Boss, are you going to get involved in Chinese football?"

Ning Zimo nodded, then shook his head, "Not entirely."

Turning to look at Sima Lin, Ning Zimo smiled at her and turned around and said, "Emperor Penguins established the Emperor Penguin Charity Fund a long time ago. This fund is invested by the Emperor Penguins every year and is responsible for providing social benefits."

Provide grant assistance.

Since 2006, the Emperor Penguin Charitable Fund has invested most of its funds in the Western Hope School Project. In the original plan, the Emperor Penguin Charitable Fund's plan included three parts.

One is a school building for teaching and educating people, the other is a small farm where teaching people to fish is worse than teaching them to fish, and the other is a football field that is one quarter or half the size of a standard stadium in each school.”

The Wenchuan earthquake in May has not been long gone, and many people remember this disaster that affected the hearts and minds of people across the country. But after that disaster, many people learned about what emperor penguins did before the disaster.

everything.

But it wasn't until this moment that Han Yu suddenly realized what a great thing his boss had done.

What's important is that one of the three parts of the Emperor Penguin Charity Fund plan he presented is actually related to football?

Seeing Han Yu realize something, Ning Zimo remained calm.

"Among these three plans, the school buildings and teachers are provided by Emperor Penguin and the local government, and a certain education support plan has been formed. And this plan has been operating smoothly for two years, relying on the expansion of small farms."

Western Business Ecological Plan'."

Ning Zimo paused, but no one at the table interrupted, but wanted to listen to him quietly.

“The ‘Western Business Ecological Plan’ links the agricultural ecological chains scattered outside the Western Hope School and uses a complete business ecological approach to have an impact on the overall environment.

Since we have previously put poultry, livestock and some vegetables into the Western Hope Primary School, the Emperor Penguin Manager, Tang Ruiwen, is following this path to expand it.

At present, centralized poultry and livestock breeding centers and vegetable and fruit breeding bases are gradually being built near Hope Schools in the five provinces of Shaanxi, Gansu, Ningxia, Yunnan and Guizhou. This center will significantly expand the school's existing poultry, livestock and some vegetable front-ends.

.

The source of this fruit, vegetable, meat and egg will be connected in series by the cold chain warehousing corresponding to the Emperor Penguin's "Fengchao System", and it will cooperate with logistics to open up the distribution channels in the west, supplying a whole green range of fruit, vegetable, meat and eggs to the entire eastern economy.

Developed provinces.”

"Boss, are you saying that our original arrangement of equipping each school with a small farm and the mother of two children has now become a part of a business plan?" Han Yu's eyes widened.

"Yes," Ning Zimo nodded, "After we expand the pilot work from within the school to the outside, we will be able to expand the pilot to a large scale. Then, the profitable part of the scale will be able to continue to invest in education.

"

"In other words, the small farm in the school did lose money at the beginning. Not only did we pay more for fruits, vegetables, meat and eggs, but we also paid more for the labor costs of two children.

But after this pilot was standardized and scaled up, it turned into a small business model that drove the local economy. Then, we integrated it into a large model of centralized production to generate cyclical profits."

As Han Yu spoke, he also saw the stunned expressions around him.

"Yes," Ning Zimo nodded again, "In less than three years, we will be able to stop investing money in Hope School and instead rely on large-scale economic benefits to counterattack local ecological development.

At the same time, when the teaching staff forms a virtuous cycle, the children's food and clothing problems will also be solved at the same time. At this time, spiritual life will become our next target."

Looking at the dumbfounded Xia Zhifei and Han Kuang, Ning Zimo said calmly, "Draw a line on the right side of the Shaanxi map. In the next 10 years, Emperor Penguin Hope School will build as many as 5,000 schools in the west, where there are many ethnic groups.

In addition to using the Western Business Ecological Plan to feed back the local economy, these schools can also drive a part of the population to return. At this time, people who are further ahead in life will need more spiritual life.

Then I would like to ask you whether we will have enough physical education teachers to teach children some football courses in the stadiums we build so that they can not only study but also keep fit."

As he spoke, Ning Zimo smiled and said, "Just like foreign football schools, in many cases they don't differentiate between boys and girls. Teaching them football courses can help them keep fit. When they are strong,

time, they will have more confidence in facing society.

At the same time, we will have enough D, E, F, and G-level football people. As long as you can invest enough gardeners in this level, a considerable number of these children will have the ability to develop in the football industry.
To be continued...