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Chapter 563 Happy

Mo Ran became popular, followed closely by various commercial activities.

It's not that Mo Ran wasn't popular in the past, it was just that everyone knew him, but he had little commercial value. He rarely participated in endorsements and commercial activities, and occasionally had some music variety shows.

This has something to do with Mo Ran's imagination and personality, but it's more because he's not famous enough. There are many stars at his level, not only singers but also actors, and generally actors who are not in the second or first tier have very good appearance.

Therefore, advertising and commercial websites generally choose them.

Mo Ran is the type that only fans will like if they put on headphones and don’t look at it.

But Mo Ran is different now. In just a few days, his audience has exceeded 20 million, and he is a well-established first-line singer.

New front-line singers like him are even more loved by brands because his current fans are real and his popularity is also real.

After a period of ups and downs for veteran A-list celebrities, many fans are in a state of semi-fandom. Although Langbo has a high number of fans, they may not necessarily be real fans. There are also some bought fans, and the water content is even greater.

Mo Ran, a new front-line brand, has become a star that the brand founder is trying to win over.

But they will not sign a long-term contract with him. Usually it is an observation period of one quarter or six months. If the development continues to be stable and there is no black material collapse, they will cooperate with him for a long time.

When Tian Junyu first became a top-tier player, he was reluctant to accept advertising endorsements and commercial activities. It took a long time to analyze similar brands before finally settling on one. At this time, it was also a two-way choice.

When celebrities reach a certain level, they will also choose brands that can bring value to themselves. At this time, the value is not only money, but also status.

For example, if the same remuneration of 10 million is given, the difference is very big whether it is to endorse high-end cosmetics or to endorse plant-based meat sold through online live streaming.

If you endorse high-end cosmetics, fans and netizens will say, wow, xx brand is endorsed by xx star, and everyone will feel that this star is valued.

If a celebrity endorses a plant-based meat show that is broadcast online, people will say that the celebrity just wants to make quick money, and they will make all kinds of complaints and insults about her.

Therefore, celebrities who have developed well will cherish their own feathers very much and will not ruin their reputation because of bad endorsements, because if some products have problems, they will also affect the celebrities. Many celebrities have caused problems due to endorsing products with problems.

The reputation has been damaged, fans have lost their followers, and all kinds of apologies cannot restore the reputation.

Therefore, the more A-list celebrities are, the more cautious they are when accepting endorsements.

Tian Junyu exploded and became a top-tier singer. Ou Xiaojuan and Qian Yu didn't respond so quickly, so they wasted a lot of time choosing endorsements.

Although Mo Ran has only jumped to the front line this time, his popularity and status cannot be compared with Tian Junyu's super first line, but after all, he is a first-line upstart, and upstarts are more popular.

As expected, Qian Yu kept thinking about Mo Ran's work on his cell phone.

Some are calls from brands, some are brand ambassadors, some are product endorsements for a certain product, and there are also various variety shows.

Because ink dyeing has just become popular, it is impossible to increase the price immediately. Generally, the first batch of quotations are based on previous prices. When the work is too much and exceeds the range that ink dyeing can bear, the price will increase.

Price increases are not the personal behavior of celebrities, but are often determined by the market. If the price quoted is too low, peers will resent it. The best price quoted by the same celebrity is similar. Everyone only strives for cost-effectiveness and does not disturb the market price.

.

The first batch was suddenly quoted at his previous price. It would not be appropriate if he quoted this price again next month.

...

Chen Yiming is very busy and has very little free time. He is a very cost-effective star with strong appeal, good appearance, no black material, and stable development. Now he is trying to transform and is very successful, so his commercial value is very high.

Qian Yu is now equivalent to the chief manager and the patriarch of all artists. However, no matter how capable a person is, his energy is limited. Qian Yu cannot cover everything for everyone, especially when it comes to schedules. It is impossible for everyone

Following, so the growth of the company’s brokerage team is also one of the next work plans.

Lao Jia happens to be a good helper, because Chen Yiming's current work is very full, and Lao Jia can only be with Chen Yiming at the moment.

Qian Yu can still be busy now, because there are not many artists in the company, and they are all relatively mature artists. Occasionally, children like Zhang Kaifeng and He Shuqing participate in activities, and Qian Yu must follow them. The others only see if they need it.

Sometimes all you need is an assistant to follow you.

Although Chen Yiming is famous for his personality, he is not very pompous. Apart from Lao Jia, almost no one follows him. Unlike many popular artists who go out alone and are followed by a bunch of assistants.

Lao Jia is both a father and a mother, she is just like a nanny, but she is quite happy. She is very happy to see Chen Yiming's little progress.

Especially now that she has arrived at Guoguo Culture Media, Lao Jia finds that everyone is working hard with hope. She sees that the company is working hard to help all artists reach a certain height.

When Mo Ran was praised this time, everyone in the company hoped that Mo Ran would succeed, that his songs would be a hit, and that they would contribute to him. Even Chen Yiming couldn't help but support Mo Ran on his social account.

This kind of team state is what Lao Jia wants to see most.

"Mo Ran actually lives on the front line."

The smile on Lao Jia's face couldn't be suppressed. She hoped that Yiming would be able to do so smoothly when he became a super first-tier player in the future, although becoming a super first-tier player was much harder than that of a first-tier player.

Chen Yiming sat comfortably and looked away from his mobile phone. He looked at Lao Jia's expression through the front rearview mirror and said, "Aren't you afraid that Mo Ran will become a frontline player and compete with me for resources?"

"If I was in Modern Fruit before, I would be a little scared, but in Guoguo Culture Media I am not afraid. Haven't you noticed that everyone here is equal? ​​Whether you are popular or not mainly depends on your own status and luck.

Mo Ran has released many songs before. These songs may be

Let me give you one. You are already above the top line, but he has never been able to reach the top line due to personal reasons. However, the company has not given up on him, and has given him all the resources that should be given. I heard that this time he will still follow the lead.

Wen Ling draws lots to decide who will be favored first, so his resources have nothing to do with you."

Lao Jia's analysis was clear and logical, but he was afraid that Chen Yiming would not be able to think clearly, so he explained a little more, "Don't be petty. Sister Xiaojuan and Brother Qian Yu have paved your way clearly. You and Mo Ran are not following the same style.

If there are competing products, there will be no competition.”

Chen Yiming rolled his eyes, "You underestimate me too much. I'm just teasing you. I'm happy that Mo Ran can become a first-line player. I'm happy from the bottom of my heart."
Chapter completed!
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