Chapter 306: Each has its own plan
Among wearable devices, smart watches have become the most indispensable core player, causing technology giants to step aside and increase investment.
In recent years, the role of smart watches has continued to change. From the initial time presentation and sports data recording to the role of 'health housekeeper', the positioning of watches and mobile phones has become increasingly separated, especially in the field of professional health monitoring.
Technical and service barriers.
From the demand side, a foreign organization conducted a survey of more than 6,000 consumers in five countries and found that monitoring blood pressure, heart rate and sleep mode are the most needed functions on smart watches, while other functions vary from person to person.
Consumers are paying more and more attention to health, and the demand for health data monitoring and digital health management is increasing rapidly. At the same time, under the current aging situation in China, there are more and more application scenarios for smart wearable devices in the elderly care industry, and the health of the elderly is
Management is inseparable from portable and convenient electronic devices.
These demands have promoted the rapid growth of the smart watch market, and it has become the hottest industry at the moment.
In the final analysis, it is because smart watches provide health and exercise detection functions that mobile phones do not have, especially practical functions such as blood oxygen and blood pressure detection, which can understand the health status of the body in real time, which once made people feel reassured.
At present, the global smart watch market shipments have exceeded 120 million units per year and are growing at a rate of 20%.
Among them, the market share of fruits reaches 30%, followed by Erxing and Juwei, accounting for 10% and 8% respectively.
The three giants account for 50% of the global market, which is terrifying.
The domestic market has also maintained rapid growth, with opportunities and challenges coexisting. Overall, Juweihe Fruit is still in the lead.
Manufacturers are also digging deep into the health track and continuing to upgrade technology in various aspects such as sensor technology and algorithm capabilities.
In addition to the smart watch with blood pressure monitoring function released by Juwei, companies such as Fruit, 2Xing, and Oppo are also strengthening the health attributes of smart watches.
Fruit is treating its smart watches as medical devices, and iwatch has penetrated into the health field and includes blood oxygen and heart rate detection functions.
Last year's Samsung chip supported blood oxygen concentration detection, blood pressure monitoring, and electrocardiogram functions; Oppo also emphasized electrocardiogram detection and heart rate monitoring functions on the watch.
It can be seen that electrocardiogram and heart rate detection functions have become standard features of smart watches and a popular direction for manufacturers to compete.
It is not difficult to explain why when the latest ECG monitoring function of Sanqing Group was launched, it instantly became a popular product in the eyes of manufacturers.
After all, it is slow and troublesome to upgrade your own technology, and there is no ready-made technology that can be obtained quickly.
Mobile phone manufacturers' main business is still in electronic products. It is really difficult for them to research ECG sensor technology and health detection functions.
They are not all on the same track, so how can it be beneficial to use doctrines when starting from scratch?
Three days later, all four major mobile phone manufacturers sent representatives to gather at the Sanqing headquarters.
Juwei’s representative is Cai Peng, and other companies are also heads of the smart wearable department. After all, the first business meeting must be initiated by the top management. Only after reaching an agreement will the engineers come on stage to implement specific project work.
.
In a spacious conference room, manufacturer representatives watched the technical introduction on the projection screen attentively, with shocked expressions on their faces.
As they listened, they exchanged glances with each other, and their spirits were lifted.
The function is indeed very powerful. This trip was not in vain.
Lu Tingfeng talked eloquently on the stage, and after speaking, he took out samples and distributed them to everyone to experience.
This is the first time that manufacturer representatives have seen the actual product.
It looks like an ordinary bracelet and its functions are very basic. It doesn’t have so many fancy functions and only has the simplest ECG monitoring function.
They each held one, curiously put it on their wrists, connected it to the Longtu app on their mobile phones, and immediately intuitively felt the powerful monitoring function.
"This is the first time I see my real-time electrocardiogram on a mobile phone. It feels amazing."
"Wow, I tried this AI heart diagnosis technology and it said I'm pretty healthy. If I want to get more accurate diagnostic results, I suggest I wear it for 72 hours continuously before trying again."
"No way. I've only been wearing it for 15 minutes and it has already given me a yellow warning? It said that I have a slight arrhythmia and suggested that I improve my daily routine? This is similar to the results of my physical examination and is quite accurate.
"
The manufacturer representatives were whispering and discussing, and the atmosphere instantly became lively.
Lu Tingfeng crossed his arms and looked at this scene with a satisfied smile.
Someone raised their hands impatiently and asked, "Can I experience it for a few more days?"
Lu Tingfeng waved his hand generously: "Yes, as long as you are here, you can experience it for as long as you want. Just return it to us when you leave Sanqing."
All the representatives at the scene showed excited smiles, just like children who got their favorite toys and wanted to play with them to their heart's content.
However, everyone was very professional and did not forget to work despite the experience.
Keep taking notes while continuing to ask questions.
"I noticed that this sensor module can only collect, record and transmit ECG data, while the Longtu app has health diagnosis functions. The two are separate. So if we only buy the sensor module, we can still use the data in it.
?”
Lu Tingfeng smiled slightly: "Of course you can, but the subsequent data analysis and cardiac diagnosis technology will depend on you."
He kindly reminded: “The most important thing is that we have only registered Class II medical devices for Longtu. If your product has professional medical functions and is for medical purposes, you need to apply for medical device registration for the entire device.
of."
"I want to remind everyone of this. I believe you should understand that the management and responsibilities of medical devices are completely different from ordinary electronic products."
"Is that so?" The representatives suddenly took a deep breath and looked at Juwei's Cai Peng.
Among them, only one of Juwei’s smartwatches has passed Class II medical device registration.
No other manufacturer has such professional products.
Cai Peng nodded and confirmed this: "It is true. It is very troublesome to register as a device. Advertising also needs to pass the review. At the same time, you have to bear the subsequent medical responsibilities, so I am not interested in registering the Longtu app as a medical device."
I highly appreciate this approach, it is really wise.”
Lu Tingfeng chuckled: "So if you purchase the software and hardware together, you don't need to register your equipment with the Food and Drug Administration. At the same time, we, Sanqing, will be responsible for the subsequent medical responsibilities, which will undoubtedly greatly reduce the burden."
"Of course, the specific plan depends on your own choice. No matter which one you choose, we welcome it."
Each of the manufacturer representatives was thoughtful and considering their own product solutions.
Cai Peng continued to ask questions. He was very excited today and full of novelty about this bracelet, so his inspiration burst out very strongly, and questions popped up one after another.
"I have a question. The Longtu app is indeed very professional in heart diagnosis and is very convincing. But Juwei already has its own health software, which integrates many functions and supports heart rate, blood pressure, blood oxygen, and respiratory rate.
For multiple projects such as heart health and 24-hour sleep monitoring, can Longtu’s monitoring and diagnosis results be integrated into Juwei’s health software?”
"Consumers who wear smart watches definitely want a full range of health tests. They don't just need one function. If all the test results can be integrated, can a better diagnosis be made in front of consumers?
What better way to present it?”
As soon as he said this, everyone immediately understood that he wanted to use the diagnosis results of the Longtu app as well.
Originally, when consumers open health apps on their mobile phones, they just want to check whether they are healthy and whether there are any problems. It is best to check them all at once. If they have to open several apps separately to check, they will definitely be impatient.
If all consumers use the Longtu app, wouldn’t the manufacturer’s own health software be used by no one?
So much investment and hard work is in vain.
But if the ECG diagnostic results can be used directly, it will be another result.
It will undoubtedly greatly increase the professionalism of our own health software and improve consumer experience.
Lu Tingfeng smiled slightly. He had also discussed this with Mr. Wei. It was just a question of whether to let go of data and how much.
Weikang is very confident in its own AI diagnostic technology, so its attitude is quite open.
At this moment, everyone was staring at him intently, waiting for an answer.
Lu Tingfeng nodded and gave an affirmative answer.
"We can release part of the data to provide your health software with final diagnostic results, and even provide an electrocardiogram for viewing, but more functions, such as disease alerts, 24-hour electrocardiogram review, and detailed diagnostic reports,
Just use the Longtu app.”
Everyone was overjoyed immediately.
"Yes, we only need the simplest diagnostic results. More professional results must be left to professional software."
"Yes, our health software is mainly aimed at ordinary people, providing a comprehensive health test. If the user really has heart disease, it is definitely more reliable to look at the Longtu app. We must not delay customers' medical treatment. This responsibility is
I'm sorry."
"Sanqing's attitude is indeed very open. This is the mentality of win-win cooperation. He has the appearance of a strong man, which makes people convinced."
The problem of domestic software hegemony has been around for a long time. Every software treats users’ mobile phones as their own backyard, eager to obtain the most permissions and seize the most data.
Generally speaking, no software will give up this important diagnostic data.
Cai Peng actually just mentioned it and didn't really have high hopes. He didn't know that Sanqing was willing to share the diagnostic data. This was undoubtedly a surprise.
He nodded secretly in his mind. Sanqing's attitude was quite cooperative. It seemed that the cooperation would go smoothly.
After the meeting, the four major manufacturers quickly had their own product plans and then communicated with Sanqing respectively.
Basically, a solution that combines software and hardware is purchased, but specific requirements must be customized.
This has something to do with their own product positioning, functionality, and price.
Juwei made the most requests. Their products focus on high-end products with high prices and reputable brands. After integrating professional-level ECG functions, health detection is extremely high-tech and can be used as a trump card.
With Juwei's appeal and massive fans, there is no need to worry about sales, just do your best.
Dami is very interested in Sanqing’s ready-made bracelet solution. Their bracelet has become a benchmark in the low-end market and is very popular. All he needs to do is take Sanqing’s bracelet solution, modify it, and adapt it to your own.
Just put it in the bracelet.
Even the data interfaces of Longtu app and Dami Health software are all covered by Sanqing, which is really a blessing.
The other two companies are not big in the smart watch market and focus on the mid-range market. ECG monitoring can undoubtedly be used as a special feature to attract users. I believe it will not only be popular in China, but also in markets such as Eagle Country that Juwei cannot reach.
It can also defeat competitors and quickly open up the situation.
Representatives from various companies stayed at the Sanqing headquarters for a week and left after negotiating a preliminary cooperation agreement.
After they personally experienced the powerful functions of the bracelet, they were all reluctant to part with it, and all wanted to reach a cooperation immediately so that they could use their own samples as soon as possible.
Chapter completed!