This statement made both Li Lehai and Jiang Wu think about it. It is true that the housekeepers and servants hired by the Li family in Hong Kong can undoubtedly allow the Li family to enjoy the ultimate in convenience and can be called top-notch services.

This kind of service, if the cost is not taken into consideration, is definitely what every customer wants to have.

Supermarkets in the past have never considered this aspect at all. A supermarket itself is a large comprehensive shopping market. It only needs to provide a complete and rich range of products. As for management, purchasing is efficient and customers experience convenience in the supermarket.

Speed ​​and comfort are already at their peak.

But now Zhou Zhi says that it is only the ultimate in supermarkets, but not the ultimate in service, and the space has suddenly been raised a lot.

The question now is what method to use to fill in the large section in the middle.

"TV phone shopping, door-to-door delivery." Li Lehai proposed a solution based on his own known experience.

"Open supermarkets into communities, receive calls from the masses, and provide door-to-door delivery services for bulk commodities." Jiang Wu also proposed a solution based on his own experience.

"In fact, in order for customers to experience comfort when purchasing goods, in addition to the quality of the goods, the convenience and speed of selection is one, and the convenience of getting them is the second."

"In the final analysis, it is to solve the customer's time cost. The best way is to sit at home and choose the goods in front of you, and the goods come from the sky."

Jiang Wu and Li Lehai's eyes immediately lit up. They were both very busy people, and they were very impressed by the words "time cost".

Zhou Zhi smiled and said: "Actually, this is what the Li family does, but they solve this problem through their own family employees."

"As for family shopping, supermarkets can actually do a lot more."

"However, it is possible to market valuable items through TV calls, or products with excessive profits, but for ordinary household purchases, the time cost of placing orders under the guidance of TV anchors is too high."

"So I think the two paths mentioned by Brother Wu and Brother Er can actually be taken." Zhou Zhi did not say clearly who is higher and who is lower: "The key is that as a supermarket, in addition to doing a good job in self-management and ensuring product quality,

In addition to improving service quality, solving the time cost that customers pay in purchasing should be the key."

"In fact, in the final analysis, the birth of supermarkets was born to save costs for customers and operators. We cannot gradually forget the original intention when developing them."

"The world today has entered the information age and the Internet age. I believe that after a period of development, when the three branches of purchasing platform, logistics and transportation, and payment channels have realized full-process informatization, people's lifestyles will be turned upside down.

change."

"Online...online supermarket?" Li Lehai asked tentatively.

"That's right. The premise is that this online supermarket must have a large and rich product supply, timely updated content pages, timely and efficient logistics and transportation, convenient and fast settlement channels, and the most critical point - that is, a huge number of

Customer groups."

"We can count this as the ultimate goal, which is what the supermarket will look like after completing its ultimate evolution, and design an evolutionary path for it."

"Now that the idea is clear, things will be easier to do, right?" Li Lehai patted Zhou Zhi on the shoulder: "There is something wrong with your plan, I have to digest it."

"In terms of logistics and transportation, our Jinli Group has its own transportation team, and the platform is still far away from being put on the Internet. However, our Jinli Group has so many spare plots in the city, so we can set up a real-life one first.

supermarket network.”

"The work of informatization cannot stop. The POS system of Hehengchao Shopping Mall is very powerful now. Before there was an electronic network in the early stage, UPS and servers could be carried in vehicles, door-to-door collection of information and data, and accounting processing done in batches at night.

and inventory management.”

"Using these investments, we can also solve the grid problems caused by opening small supermarkets." Zhou Zhi emphasized in a timely manner.

"This is to advance the position a few hundred meters." Li Lehai smiled and said: "In Jiang Wu's words, that's it, right?"

"Brother, your analogy is wrong." Jiang Wu said with a smile: "We are closely connected with the people. Our stance must be correct first."

"Hahaha, it's true." Li Lehai nodded: "How about we try the water?"

"I think large communities in Shudu with a larger population and greater public voice can be developed first." Guan Dabin said: "In terms of logistics, the cooperation between Heheng and Jinli Group was relatively mature before. Now we can advance the cooperation.

That’s it.”

"The system is ready-made by Heheng and can be copied." Jiang Wu said: "Jinli Group can provide the venue, personnel, security and data transportation."

"Not bad." Li Lehai also breathed a sigh of relief: "This project can be regarded as both our cooperation attempt on new supermarkets and the results of our exchanges with local enterprises. With this project as a foundation, I can also

I have communicated with your provincial government."

"Their sincerity and enthusiasm are hard to refuse..."

"To be honest, they also put some pressure on our Jinli Group." Jiang Wu said with a smile: "But they also agreed and can provide us with some support in many aspects, including loans."

"If you don't mind it, AXA Fund can also invest in it." Zhou Zhi said, he was very optimistic about this project.

"Then what should our supermarket be called?" Jiang Wu said, "It should be nice and loud so that people can remember it."

"Elbow, it's time for you to become professional." Li Lehai looked at Zhou Zhi and smiled.

"This is not simple. How about calling it Red Star Supermarket?" Zhou Zhi said: "Our method is quite like a spark."

"Okay! This is a good name!" Jiang Wu fell in love with the name at once: "I like it!"

Next, everyone began to discuss how to do this. In the end, everyone unanimously decided to establish a new supermarket chain--Red Star Supermarket, with Jinli Group investing 51% and Heng Supermarket investing 34%.

, the remaining 15% is reserved for the related strategic partner of both parties - AXA Fund.

Of course, this is the general result of the negotiation. There are certainly more specific matters, such as the price of the venue provided by Jinli Group, the CODE128 barcode used in the POS system of Hengchao Shopping Mall, and the intellectual property rights of Shu University.

, Red Star Supermarket must obtain authorization to use it, etc. It is a quite complicated business case.

However, Zhou Zhi was the one who came up with the idea and also participated in the shares. The task was completed, so he went to the next party.

"What are you talking about?" Director Hu and Zhang Yuanfu were admiring Zhou Zhi's plate display wall. When they saw Zhou Zhi coming over: "It looks like there is an intention to cooperate again?"

"Brother Hu, can you see this?" Zhou Zhi thought it was amazing.

"It's not easy for us to attract an investment from the mainland." Director Hu said with a smile: "Jiang Wu has a designated mission."
Chapter completed!