Chapter 99 Yuzun is online
I didn't expect her to ask this suddenly and she fell into silence. In fact, Zhang Qi's work ability is quite good. She is careful enough and has her own ideas and ideas in terms of creativity. Now the Yuzun brand is preparing for a tense stage of launching. If she can join, it will be helpful in subsequent advertising.
Seeing that I was silent, Zhang Qi smiled bitterly and said, "Brother Zhou, it's okay, I won't make things difficult for you~"
"No, I don't mean that." I paused for a moment, looked at her and said seriously: "I can ask you to join my current company, but this may be different from your previous work experience. The company mainly works in the wine industry. To put it bluntly, I just want a better way to sell the wine. Now the company is preparing to build a new brand. The work pressure is not much different from the Zhongtian Group we were originally in. Can you accept this?"
Zhang Qi laughed excitedly, "Really?!" She changed her sitting position and continued, "Of course there is no problem. I don't like that kind of elderly care work. What's the point of doing that leisurely job in City A? It's better to go back to your hometown to develop! Brother Zhou, you said just now, the industry is different, you can learn industry-related knowledge, but in terms of professional skills, it's better to change the soup or the medicine!"
I responded to her smile, "Then are you going to take this opportunity to take a vacation, or do you go to the company to register tomorrow?"
"Ha? So fast? Zhou, Brother Zhou, what you mean is... I don't need an interview, you can just ask me?" Zhang Qi was stunned, and then her expression became surprised, "I know! Brother Zhou, even if you leave Zhongtian Group, you can definitely do a good job! Since you can just ask me, it means that you are the company's management, and you are my superior, right?"
"You will know then. OK, have a meal."
...
The next morning, as soon as I arrived at the company, I immediately contacted the design draft with the people from the design department. They worked overtime last night and drove out the first version of the draft.
I called the relevant staff to go to the conference room together. The speaker this time was designer Zou Tong, a female designer who was about the same age as us. She wore a pair of glasses and walked onto the podium in the conference room.
"Hello everyone, I am Zou Tong, the designer in charge of Yuzun brand. Next, I will tell you about Yuzun's design draft. This is the first edition that I just drove out last night. According to the concept proposed by Manager Zhou, the person in charge of the brand planning, the wrapping paper of the wine bottle presents ancient culture. On it is a picture of a costume figure drinking. What they hold is the wine glass used in ancient times..."
After Zou Tong finished explaining the design draft, I looked at the others and asked, "Do you have any ideas? You can propose them and discuss them."
Everyone looked at each other but didn't say anything for a long time. I had to continue, "Since everyone hasn't made any suggestions, let me tell you what I think."
I looked at Zou Tong and said, "The design concept of this version is not a problem on the main line, but I think that since we want to convey traditional culture, we can consider designing it more boldly, especially in packaging."
I thought about it, took a look at the content prepared in advance on my notebook, and then said: "For example, the style of the wine bottle can make a breakthrough. Just refer to the design of the wine glasses and wine bottles imitating ancient wine bottles. The material does not need to be limited to glass, but also to be ceramic. The shape cannot be limited to the cylindrical shape of traditional red wine bottles, or to be round, or other shapes."
After I finished talking about my opinion, one of the management asked: "Manager Zhou, there is no problem with the pattern style of the design draft. You can boldly design it, but when choosing other materials to make wine bottles, will the cost increase a lot of pressure? Ceramics are not low."
I smiled confidently and guessed that they would definitely take this into consideration. I was prepared for it, so I explained: "First of all, even if the cost is a little higher, it will not be much higher. In China, there are always some places that specialize in firing ceramics, and purchase raw materials and make wine bottles from there, which can reduce the cost pressure. Secondly, the cost is expensive, but we can make up for and make profits from the price."
I slowly stood up from the chair, walked to the podium in the center of the conference room, and wrote down the core of my thoughts on the blackboard.
"In marketing, we all know that products are divided into three types: profit models, drainage models and hot products. Products with different costs will also correspond to different price levels. Now the consumption concept in the new era is different from before, because living standards have improved, income and consumption have also improved. Now people are not only pursuing the quality of the product, but also aesthetics, which is what we call "packaging". Packaging carries cultural concepts and is creative enough. With the promotion of advertising and marketing, the product will definitely bring good performance growth!"
After I finished speaking my thoughts, the door of the conference room was suddenly opened, and he slowly plucked up the applause, and we all looked in the direction of applause.
"Brother Long!"
"Mr. Zhao!"
Unexpectedly, Zhao Long suddenly came to Yunhu Wine Industry in City A. The news of his arrival was almost silent, and no one knew about it!
Zhao Long waved his hand and signaled us to sit down, "It's very good to say, Yuzun, the name of this brand was originally the name of 'wine' in ancient times. Now, more and more marketing cases are in the retro model, which basically brings good performance growth. Packaging design is indeed very important. What we need is to keep innovating! In order to keep up with the pace of the times and customers' consumption concepts."
With Zhao Long's words, the latest ideas I put forward at the meeting were easier to support. After the meeting, Zou Tong also continued to modify the design draft according to my ideas.
I took the time to make a simple connection with Zou Tong. I told her: the design draft can be boldly designed. As long as the main line is not messy, the design draft can be released several more editions, because what we want is to let Yuzun have several products to sell after it is launched, and then summarize and continue to improve it through sales data.
As soon as I got in touch with Zou Tong, an administrative person suddenly came to me and said that someone from the front desk of the company was looking for me. I walked out in confusion. The person who came to find me was Zhang Qi who came to report.
"Come here." I greeted Zhang Qi, and then signaled her to follow me to the reception room.
I asked, "Just come here?"
Zhang Qi smiled and replied: "No, I arrived at 9:30 in the morning, but I heard from the front desk that you are having a meeting, so I'll wait."
I looked at the time and it was already ten o'clock now. It turned out that she had been waiting for me at the front desk for forty minutes. I nodded and just as I was thinking about talking, someone knocked on the door in the reception room.
"Manager Zhou, Mr. Zhao is looking for you, and he is already waiting for you in the office."
"Okay, I understand." After answering, I looked at Zhang Qi, "You sit down first. I'll ask someone from the administrative department to fill in the entry information for you later. Position..." I thought for a while and continued: "It's still your old business, advertising specialist, and salary and benefits. I'll come back to communicate with you later."
"Well, I know, you can go and do it first."
I nodded and then walked to Zhao Long's office. I thought Zhao Hu and Liang Rusheng would be there, but I didn't expect that Zhao Long was the only one who was waiting for me in the office.
"Sit down." Zhao Long smiled at me, and then handed me a cigarette, "You kid, you performed very well. Now you are getting more and more advanced, and you are becoming more and more like a leader." Zhao Long spread his hands, "Look, don't you all know what to do, you're doing very well."
"Oh, Brother Long, don't bury me. I have no choice but to do so, but..." I hesitated for a moment, turned to Zhao Long and said seriously: "About the Yuzun brand, I still want to tell Brother Long what I think in my heart."
"Yeah, you said."
"I think the launch of Yuzun brand will be left in our Luosheng Wine Industry and Yunhu Wine Industry Bar, and we will also be scheduled to launch it soon. According to the time schedule, it may be next Monday. The reason for doing this is: Tiantu has just been established now, let alone its brands, and the company is not very famous. If we insist on putting it on like this, we will definitely have great pressure on the cost of advertising and marketing. The roi calculated in this way will definitely be a loss."
Zhao Long took a few sips of cigarettes in silence, nodded slowly and said, "Actually, I have thought of this a long time ago. I just wanted to see what you would do. Lao Sun did not ask that the brand must be put on Tiantu to go online. I deliberately raised such a difficult problem for you. Now that I have said it, let's do it as you said."
Ginger is still spicy!
"clear!"
...
A week later, Yuzun officially launched in Luosheng Wine Industry and Yunhu Wine Industry!
Chapter completed!