In the second week, Yequan Cinema played "Wealth and Power", which also caused a sensation in the whole capital.

"Wealth" is a New Year film starring two teachers, Tung Piao and Shen Dianxia. It has been among the top ten in Hong Kong's annual box office for three consecutive years.

Considering the external image of Dong Piao and Shen Dianxia, ​​they can usually only play supporting roles. They have no star aura and no box office appeal. Therefore, it is not easy to achieve such results.

It can be seen that the "Rich and Rich" series is also a very excellent Hong Kong-style comedy.

The plot of "Wealth and Power" is still relatively gaudy and old-fashioned, it is about little people facing windfalls from the sky, and all kinds of interesting things happening around them.

In fact, there will be many similar themes in future online articles. Like - "Starting with Tens of Millions", "I Want to Be a God", "I Want to Lie Down After Winning the Lottery"...

To be honest, ordinary people like to hear about this kind of subject matter. Who doesn’t have a dream of getting rich overnight?

In particular, the two teachers have superb acting skills and vividly portray the various aspects of the ordinary citizens, which can also resonate with the vast number of ordinary citizens in the capital.

Moreover, Hong Kong-style comedies are indeed very unique and refreshing. At present, mainland people have very few opportunities to come into contact with Hong Kong-style comedies, and they don’t even know what nonsense is. Therefore, when they suddenly watch such a comedy form, they can’t help but feel

People's eyes light up.

In addition, the plot is gaudy and cliche, but is it funny? Don’t young and old men just want to have fun? In addition, it is a New Year’s film, which just fits the lively atmosphere of the Spring Festival. Therefore, it has also received unanimous praise from the public.

!

Note: It’s just for the public!

In fact, the mainstream public opinion was confused by the sudden Hong Kong flow...

However, the people will not pay attention to the mainstream public opinion. Especially the market's reaction was extremely fast. In just a few days, many vendors had already trafficked "Little Ma Ge's same style windbreaker" from the south while holding cigarettes in their mouths.

Wearing a trench coat has instantly become the latest fashion among young men in the capital?

Thank God, there are finally a lot less military coats on the streets!

Relations with other television stations are also progressing rapidly.

Since the time was not long, Zhang Xi and Gu Guohui contacted several nearby TV stations by phone these days. Unexpectedly, no one agreed to come to visit. The most they could say was a few polite words - after the Spring Festival, you guys can come and ask again.

.

It should be admitted that regardless of whether the TV station can produce good programs and attract advertisements, they have always had the mentality of an official. I don’t know if those polite words are true.

But the Yequan Cinema in Beijing and Taiwan suddenly became a hit? What else do you need to prove? Are you stepping up the arrangement of programs?

Since there is no satellite TV now, viewers in various places cannot watch programs from other local TV stations. Therefore, this is a new program and will not affect local ratings.

Then the situation immediately changed. Those TV stations became extremely enthusiastic, and even other local TV stations heard about it.

The terms will be copied from Beijing TV, giving you a few minutes of advertising, and a few minutes of advertising time. Just give me tens of thousands of dollars. The broadcast time is also the same as Beijing TV. The late night time slot can definitely be guaranteed, and the prime time slot is not negotiable.

.….

Anyway, just one sentence - be fast!

It would be best to go on TV during the Spring Festival and broadcast these Hong Kong movies on local TV stations.

In this case, Li Yuan had no reason to object.

Zhang Xi and Gu Guohui started a nationwide tour. They quickly signed contracts with seven TV stations, and more than a dozen more were interested. There was an endless stream of TV stations to contact in the follow-up...

Unlike TV stations, many manufacturers also discovered business opportunities and took the initiative to come to them.

Since there are no public ratings statistics, manufacturers are very cautious when it comes to TV advertisements. After all, in seconds, tens of thousands of dollars are gone with a "whoosh". It's no wonder that manufacturers hesitate.

But no matter what, the demand for TV advertising is still there. So a very strange situation emerged - during the prime time, everyone from the big TV stations rushed to it.

No one cares about it at other times?

However, with the advent of Yequan Cinema, the manufacturer immediately had a new goal - if we can't grab the prime time slot, how can we not grab the late-night slot?

Moreover, the price of advertising is much cheaper, and the effect of advertising is not bad. If you don’t believe it, just go and take a look at the Xiao Ma Ge windbreakers all over the street!

What a pity!

Chen Gang and Wu Yong'an, who were in charge of advertising business, hadn't even opened their doors yet, but they were surrounded by a large number of manufacturer representatives, crying and wanting to appear in advertisements? They drank to the point of darkness every day, and from time to time a female publicist threw themselves into their arms?

I scared these two bumpkins half to death! They almost fled back to Yutouao Village? We are still kids!

And in the company, several newly recruited accountants and cashiers even had cramps in their hands when counting money...

In the end, Li Yuan made a rough calculation, and he was surprised to find that these advertisements alone were profitable. Note: this is profit, not advertising revenue!

Can the profit reach tens of millions?

And with the addition of TV stations in the future, profits will further increase, even reaching tens of millions?

Suddenly, Li Yuan couldn't understand the world.

Damn it! Is it so easy to make money now? Not only did you get back all your investment, but you also got back all the money you spent on acquiring Debao and Princess Jin?

There are even other huge profits. If they are subsidized into movie projects, it seems that the "loss of 20 million" no longer exists?

You know, how long has it been? It’s not even half a year yet? What the brother originally thought was a free gift, but now it has turned into a money printing machine?

Li Yuan didn't know that, just like the original historical line, it would be a few years later that Deng Jianguo's Superstar Pictures would develop this model.

Because Deng Jianguo invested in Zhang Guoli's TV series "Kangxi Private Interviews", local TV stations had no money to buy it, so they gave it a few minutes of advertising time.

This chapter is not over yet, please click on the next page to continue reading! "Kangxi Private Interview", you should all know this, it was a phenomenal TV series back then.

Also attracted by the high ratings of this TV series, manufacturers from all over the world flocked to Deng Jianguo with money. There was no need for Deng Jianguo to go outside to attract advertising business.

According to rumors, in his highest year, Deng Jianguo made hundreds of millions of dollars!

Don’t forget, this was only in the mid-to-late 1990s, and it was actually over 100 million yuan?…

Of course, later on the TV station learned a lesson and discovered that the revenue was actually so high? So when the contract expired, there was no good thing about giving out advertising time anymore. They were only willing to pay how much per episode.

Having said that, in the 1980s and early 1990s, the TV station was still a Qingshui yamen with little money. But by the late 1990s, especially in the new century, which TV station was not extremely rich?

After surviving the initial development period, TV stations became rich and began to squeeze content manufacturers such as film and television companies.

But times changed suddenly, and Deng Jianguo never stepped out of his comfort zone. In addition, he was completely out of touch, and even Zhang Guoli looked down on him. The two had a complete falling out. In the end, Deng Jianguo... could only become the first generation of famous celebrities.

.(laughing and crying)

What’s interesting is that stupid humans often fall into the same trap. Later, Zhang Weiping also fell into the trap, and even Lao Mouzi looked down on him? Oh my God! Which funny guy gave him the courage?

After the final falling out, the same situation continued...

But at this time, Li Yuan certainly didn't know about Deng Jianguo's experience. But he also knew that a gold ingot falling from the sky like this would definitely not last long, and the TV station would soon react.

Don't think that TV stations are very strict about rules. So what happens if they tear up the contract?

Anyway, Li Yuan's mentality is quite peaceful. If he can make money for a few months, it will be a few months. If he can make a profit for one or two years, it will be one or two years. This is an unexpected fortune. He is happy when he gets it, and he doesn't feel bad when he loses it!

But on the other hand, whether it is Wild Mountain Clear Spring or Wild Spring Beer, the advertising effect is excellent.

Let’s talk about Yequan beer first. The sales volume of Yequan Junsheng is just like that. In the Beijing area, how many sales are there?

The status of this time-honored brand cannot be shaken at all. Unless they wait until they commit suicide. Otherwise, they can barely gain a foothold!

On the contrary, Yequan Craft Beer is selling well among a few elite circles. Mainly among the foreigners in Beijing and those in the embassy and consulate areas.

This group of people themselves are high-consumption groups, and they look down on cheap industrial beer at all. But they cannot bring it from their own country? How many bottles of beer can they bring with them?

Originally, they could only hold their noses and drink industrial beer, but now they suddenly have Yequan Craft Beer? So why are they hesitating?

As for the price? These elites don't care at all. They just drink what they like. Besides, it doesn't seem to be more expensive than the craft beer in their own country?

However, for Tangzun Winery, the original Neizhou Winery, a vast market has emerged in the Beijing area. The whole factory burst into tears of joy. They finally... turned a loss into a profit! Ahem.

One thing to say is that the beer industry has never been a profit-making industry. What matters is scale, which requires small profits but quick turnover.

For example: Moutai now costs less than 100 yuan, but in a few years it will rise to several thousand yuan. Beer now costs 2 or 3 yuan, but in a few decades it will only cost 4 or 5 yuan.

There is also the issue of transportation costs. Railway wagons are in very short supply now. If you can find connections to approve the tickets, the cost may be higher than road transportation.

And it took Li Yuan three days to travel from Neizhou to Beijing. Even if the truck transportation continued, it would still take at least two days. Regardless of how many tons of goods a truck can load, how many boxes of beer can it load?…

Therefore, the transportation cost of a single piece is quite high!

But no matter what, Tang Zun Winery had a good start and they were finally saved!

It's still Yeshan Qingquan. Regarding Yeshan Qingquan's "Lion King Celebrates Spring" commercial, there has been a wave of praise from the outside world, and Hua Zai has boosted the ratings.

But the sales volume of Yeshan Qingquan...is not satisfactory!

On the one hand, the season is wrong. Winter is the slow season for canned water sales.

Moreover, after the common people knew that Yeshan Qingquan was actually mountain spring water, they watched the excitement more and almost no one bought it.

The same group of foreigners and domestic elites in the embassy and consulate area have ordered a lot. There are both large barrels of canned water and small bottles of loose parts.

In the stigmatizing propaganda of foreign media, the water quality in mainland China is quite bad. Anyway, pollution is excessive everywhere, which is just a little better than in Africa.

It’s really not an exaggeration. During this period, many embassies and consulates of developed European and American countries imported their drinking water through diplomatic channels and did not drink local water in the capital at all.

Unexpectedly, there are wild mountains and clear springs now? That solves a big problem.

To the common people in China, selling water seems like a joke, because they don't have this concept yet. But to these groups, this is simply a necessity and there is no hesitation at all.

So Yeshan Qingquan actually managed to break even?

So far, in Hong Kong and Beijing, small-scale high-end group consumption can actually achieve a balance of payments?
To be continued...