The launch of the Tang Zun wine and cider series seems to have been done in a bit of a hurry.

Originally, Li Yuan was planning to continue production for several more years, waiting until the mainland red wine market gradually matures, and then gradually promote it on the market. As for listing financing? That is in the Year of the Monkey, so there is no need to rush.

Anyway, the place in the mountains in my hometown is spacious. I can just dig a few caves and use them as wine cellars, so I don’t have to worry about storage space at all.

Let me explain: In the storage of wine, the vintage is counted only when it is stored in the cellar. For example, these wines and cider must be packed in oak barrels and stored in the wine cellar.

Once the barrel is opened and bottled, the vintage is no longer counted and it will be useless no matter how long it is stored. Such a collection is completely worthless.

Of course, many people later started to collect 82 Lafite, Feitian Moutai, etc. This kind of collection was just for hype and to show off. In terms of the quality of the wine, it was actually useless.

For example, 82 Lafite. After it is bottled, even if it is kept for decades, the subsequent years will not count. However, the rarer the product, the more expensive it becomes. This is also a normal market rule.

That's the truth.

So, after Li Yuan started brewing, he kept it in storage for use? In fact, it’s not a big deal.

Isn’t the worst result that it will be left alone for decades? And that is decades-old wine? That’s the bottom line, that’s the old winery. It can still show off!

But... now?

Suddenly there are two more shells, which can be regarded as waste utilization, so let’s go public through a backdoor shell!

Moreover, the villagers are still hard-working and capable. Not only have many vineyards been developed and planted in the surrounding areas, but there were also many apple trees in the past. If they do not continue to harvest and brew, it will chill their hearts.

Forget it! Just disrupt the plan and face the test of the market in advance!

…

Different from the previous business, this time there was no rebirth and cheating as a reference, and even Li Yuan himself was a little unsure.

"Hey, Mr. Li, are you here to visit?" When the director of Yangma's advertising department saw Li Yuan's appearance, he immediately stepped forward to greet him enthusiastically.

"You're welcome, sister." Li Yuan said with a smile, "Call me Yuanzi, I can't be that boss. Haha."

"Then come in. Are you participating in the auction today? Which item do you want to bid for?"

"Of course I want to win the title." Li Yuan said with a smile, "The key is to fight hard! The key is to participate! Haha."

"You're welcome. Which item do you want to bid for?"

"Liquor. Wine, cider and other fruit wines. That is, foreign wine."

"Is that so? It seems that there is no separate category for foreign wine this time?"

"Haha. So I am participating in the alcohol project. The important thing is to participate!"

"That's okay. I hope you succeed? But your brand...?"

"Tang Zun! Tang Zun wine, apple cider."

"Oh!" The people at Yangma are still very knowledgeable. They know these kinds of foreign wines. "Except for Great Wall Changyu, there should be no other dry reds and dry whites in China, right? Is there really such a big market?"

"Sister, to tell you the truth, I came here to test the water this time. Oh, this is my third sister Li Lanlan, bring her here to learn more."

"That's okay. If you gain experience this time, you may succeed next time."

"Thank you! I'd like to lend you some good words. Sister, I won't disturb you anymore. Go and get busy!"

"Okay. Then find a place to sit!"

As for Li Yuan, a big shot in the advertising industry, major TV stations are still very familiar with him.

In fact, Yangma’s Biaowang auction is not just an auction for one Biaowang, but is divided into more than 100 sub-brands. You can completely auction sub-brands and sub-category advertising time, which is much cheaper.

Of course, the King of Bid auction is a kind of auction without partitioning, and the only thing is that the highest bidder wins.

However, knowing people here brought a lot of convenience. The director lady quickly made arrangements and added an additional category of foreign wine.

Anyway, it is just a sub-category, and there is no competition from other manufacturers. It will not affect the auction of sub-categories such as liquor and beer.

Here, the reason why Li Yuan added apple cider was because he was idle, so he just added it casually!

Nowadays, wine is not popular in China at all, so cider doesn’t matter.

Although there was no such category of fruit wine in my previous life, I am not sure how many bottles I will be able to sell in this life. At least it is still very popular in the United States, right?

In the studio, more and more people came, and the atmosphere was tense. They were all sizing up the competitors around them.

Li Lanlan's pretty face turned red with the same nervousness, and she clenched her fists. After participating in this bidding auction, she can brag for a whole year after she returns to school!

"Brother! Why don't your other products participate in the auction?"

"Oh! They have their own publicity plan, so they won't participate this time. Let's wait until later!" After a few seconds of pause, Li Yuan taught Li Lanlan a lesson, "Lanlan, the more money you spend on advertising, the better.

.This is a science and requires a professional team to formulate it.”

"That means that after spending money, it may not be successful?" Li Lanlan tilted her head and asked.

Li Yuan laughed: "Idiot, you finally understand the true meaning of advertising - just like makeup, it can indeed increase your attractiveness. But if you put makeup on your face at all costs? You are still a village girl. You can't change it.

Your essence. Haha!”

"Brother!" Li Lanlan was so angry that she gritted her jade teeth.

"Haha." Li Yuan gave him a slap on the head, "No kidding, there are a lot of flowers and tricks in it. So advertising can't be made casually..."

Before he finished speaking, there was a "boom" in the entire studio, and several people walked in with smiles on their faces. The middle-aged man in the lead waved around, looking confident and ambitious.

"Mr. Ji, you are here."

"Are you still planning to bid for the throne this time?"

"How much are you prepared for this tender? Can you be merciful and give your brothers a chance?"

"..."

The middle-aged man laughed loudly and ignored the words around him. He was quickly welcomed to the center of the front row like a star holding the moon in his arms.

This chapter is not over yet, please click on the next page to continue reading! "Brother, who is that person?" Li Lanlan asked curiously.

Li Yuan glanced at him, and of course he didn't recognize him. But not knowing him didn't prevent him from guessing the person: "It should be Mr. Ji from Qin Chijiu!"

"Oh! Is Mr. Ji famous? Isn't he just a wine seller?"

"Only wine sellers have money now. Didn't your brother and I come here to sell wine? Last year, Mr. Ji won the Yangma Biao Wang with more than 60 million. Look at his momentum today, this time he won the Biao Wang

You should also be determined to win, right?"

"Ah? You dare to steal our bid?" Li Lanlan suddenly became unhappy. The little girl also began to swell.

Li Yungle said: "Don't say this, we are not guaranteed to win. Others will hear it as a joke!"

"Brother! If you can't get it, will you become a joke?"

Li Yuan didn't take this kind of superficial method of motivating generals seriously at all: "Lan Lan, don't underestimate the heroes of the world. Besides, you don't necessarily need to be crowned king to achieve your goal, right?"

"Ah?" Li Lanlan was completely confused.

Before the girl could ask questions, Li Yuan interrupted directly: "Stop being silent, the auction should have started. Haha."

"..."

Speaking of Ji Changkong, the boss of Qinchi Wine, he was a man of the hour. As a veteran, Ji Changkong came to Qinchi Winery in Weifang County, Qilu to report. At that time, the place was extremely depressed and produced liquor every year.

Only 10,000 tons. It is the most inconspicuous among the many small wineries in Qilu.

Ji Changkong can be said to be a business talent in the early 1990s. He worked as a manager in several food companies and achieved the goal of turning losses into profits within six months. So, after receiving organizational arrangements, he came to the county seat

Qinchi Winery, a major loss-making company in the country, came to be the director. Ji Changkong, the boss, was actually not happy with this transfer order, but what could he do? In those days, one had to obey orders and obey orders.

Not long after arriving in Qinchi, Ji Changkong set his sights on the Sanbei market, that is, Northeast China, North China and Northwest China. When he came to the Northeast, he initially played the favor card, but found that his friends in the Northeast were quite enthusiastic and were always a big deal.

Da Lan, but he just talks about people's words but does not do their business.

Well, this is really not a Northeastern gangster. Anyway, Ji Changkong is unlucky!

Later, Ji Changkong had no choice but to take out 500,000 yuan, Qin Chi's last belongings, and use the money to attack the prostitution market. If this move failed, Qin Chi would basically be helpless.

He concentrated on short-term advertising on TV stations, and then ran to the streets to taste Qinchi wine for free. He also went to the technical supervision department to provide quality reports. He also used a unique skill, found a large airship, and continued to travel in downtown Shenyang.

Banners were pulled from the sky and advertising flyers were dropped.

Due to good luck, there seemed to be no such combative organization as urban management in that era, so he miraculously succeeded? In less than 20 days, Qinchi was selling like hotcakes in Shenyang, so he once again used the media to release news, saying that Qinchi Wine Shenyang

Out of stock. This method obviously worked, and he quickly copied it. In just one year, sales increased steadily.

Like many business geniuses during this period, Ji Changkong became famous immediately, and he immediately grasped the wealth code bombarded by saturated advertising!

But during this period, Qin Chijiu and his wife threw all the money they earned into advertising, but their lives were very miserable.

In the same year when Ji Changkong was promoting Qinchi wine everywhere, Yangma's advertising department welcomed a woman named Tan Xisong, who later became the "Mother of Biaowang" and created new innovations such as Yangma's Biaowang auction.

concept!

During her term of office, CCTV achieved a breakthrough in advertising revenue by leaps and bounds. One trick she used was the national bidding for prime time. The best resources were put out to the highest bidder! In those days, TV was still a prime media, while CCTV

It is the best of gold, so as soon as the news came out, 18 princes immediately lined up to send money.

Tan Xisong, who has a background in journalism, is more familiar with the art of hype. She decided to make this matter a big deal, so she held the famous Bidding Meeting for the King of Bid.

In 1994, which was the first bid king, it became a battle between two powers, one was the Qilu Kongfu Banquet, and the other was the Guangzhou Sun God, a wine seller and the other a medicine seller. The competition was fierce, and finally the Kongfu Banquet

With a price of 30.79 million, he was crowned the bidder king.
To be continued...