The current e -commerce online shopping has increased at the speed of explosive, and many industries have been labeled with "traditional".

In front of this fashionable clothing female boss, the rich second generation of the clothing company, a company that has developed for 20 years, went to her hands to decline.

Fang Tian finished watching her company's information. In fact, the real reason why her jasmine clothing closed down was not her, because her father couldn't work, and then handed the company into her hands.

However, Bai Jasmi cannot save itself.

Fang Tian drank a sip of red wine and looked at Bai Fumei on the opposite side: "Do you really can't help the current situation?"

Bai Jasmi shook his head with a smile: "When my dad gave the company to me, the company's performance had fallen into a major loss. Originally, Jasmine's clothing had three factories in the country, a Pearl River Delta, and 2 in the Yangtze River Delta, but now there is only one left.

Still production. "

"As for the physical store, there are 1,200 branches in the country in the heyday, but now there are less than 300 left, and more than half of the stores are operating losses."

The clothing industry is too cruel in the country. The manufacturer special, the profit is small, the anti -risk capacity is low, and the environment has changed a little, and there will be a large number of factories closed down.

Especially the impact of e -commerce, many physical clothing stores cannot operate, and the channels of many manufacturers have continued to shrink.

Fang Tian said with a smile: "Will you complain about my e -commerce impact?"

Bai Jasmi shook his head slightly: "No. E -commerce is the trend of the times. Even if you do n’t do e -commerce, there will be other people who come out. It’ s my company that did not keep up with the trend and was eliminated by the times. "

This female boss is still very high. Fang Tian has a little appreciation for her.

"Have you ever thought about opening a clothing mall in the Hall?" Fang Tian asked.

"Yes." Bai Jasmi nodded: "It has been opened, but it is very realistic that it is not realistic to save my company by that shop alone."

The brand of Jasmine, Fang Tian still knows a bit. I used to invite many big -name stars to endorsement, and spent a lot of money to advertise on the national television station.

In other words, this brand is very valuable, but even so, it still can't resist fierce competition.

Bai Jasmi's eyes are full of expectations: "Mr. Fang, do you prescribe a prescription for my company? I know you must have a way."

Fang Tian said faintly: "Now your company's situation is regrettable, I have no good way."

Bai Jasmi does not believe: "Mr. Fang, you are the creator of a business miracle. In just two years, you can make the company a empire. Do you definitely have a way?"

Her eyes, the other party is full of trust!

She was a little uncomfortable by her, and Fang Tian nodded slightly: "Actually there are still ways. But your company must make a big reform reform!"

White Jasmine felt a little excitement, and the big guy was willing to prescribe the prescription.

"What should I do?" Bai Jasmi asked rushed.

Fang Tian stretched out three fingers: "Three major tricks can make your company get rid of the predicament!"

White Jasmine is looking forward to it, listen to him to say.

"First, since your factory can't produce, close it. From then on, Jasmine's clothing only focuses on design!"

"Second, the cost of physical stores is high. Since most of the existing physical stores are losing money, they simply close it. Jasmine clothing, only focus on e -commerce platforms!"

"Third, exit sales. Yes, don't do sales. Do brand authorization and authorize the brand to other manufacturers!"

"Boom!" Bai Jasmine's heart was shocked!

Her expression was from the surprise at the beginning, to surprise, to shock!

Her eyes widened and couldn't speak for a long time.

Fang Tian is indeed a legend. Such reforms are too big!

The three major tricks cut off the company aspect!

It is difficult for Bai Jasmine to understand: "Without the factory, there is no physical channel, there is no sales? Can that jasmine still exist?"

"It will always exist. And it can also bring you more than 90 % of profits!"

Fang Tian was amazing again, and Bai Jasmine's eyes widened again!

Fang Tianzhen is indeed a business wizard. What he thinks is what Bai Jasmine doesn't dare to think about it.

She is very doubtful: "90 % of profits, how is it possible?"

The line of clothing is very cruel, most of the company's profits are less than 5%, and even the profit margin is only 2%. It is still lucky to survive without losing money in this industry.

As for the profit of 90 %, she dare not think.

Fang Tian pulled out her mobile phone, made four words on the screen of the mobile phone, and then faced the screen to her.

Bai Jasmi glanced at: "Brand authorization?"

"Yes, the keywords are 'brand authorization'." Fang Tian made a loud saying: "Now your company is the most valuable brand, and the only thing that is also valuable. You authorize the brand to others.

, Leave most of the profits to yourself. "

This model has proven to be successful on the Ali platform of previous lives.

Search for products such as "blankets" or "quilts" on a certain treasure. You can search for a lot of brand stores such as "South X" and "North X.".

Especially the South X people are even more typical. Through this model, more than 90 % of profits can be earned by brand authorization every year!

Of course, this model is also criticized by many people. The so -called brand authorization is a kind of "tag" to authorize the "tag" to other manufacturers and shops. Just making money, the quality of the product is difficult to guarantee.

The brand authorization model itself is right. Many internationally renowned brands are doing this kind of thing. For example, Disney also does brand authorization to authorize other manufacturers to produce and sell.

But the key is the control of quality!

Fang Tian said this model very completely to Bai Jasmine.

As the owner of a listed company, Bai Jasmi is by no means stupid. She quickly understands the key.

She was surprised: "Mr. Fang, this model is great!"

Fang Tian thought for a while and reminded: "Although this model is good, you must pay attention to two points."

"First, don't be authorized. If you make money to make a large number of brands to third -party merchants, you will only manage chaos and make your brand."

A good clothing brand merchant, authorize what glass cup manufacturer, crib manufacturer, as long as the other party authorizes the brand to authorize the brand, sooner or later will rot the brand.

"Second, establish a complete design and quality control system. All business -authorized businesses must strictly control their product quality."

"Without a good quality control system, you will eventually make your brand bad!"

These, Bai Jasmine is kept in mind.
Chapter completed!