"Hey, at least you asked me to have breakfast before passing, right?"

"No."

"What is not needed, it's not you hungry, do you want me to be hungry? If you are starving to death, are you responsible ..."

"Go out to eat, I invite you!" Ye Qing quickly interrupted.

Fang Tian smiled and sat into the BMW.

The two had no common language, Fang Tian sat in the back row of the car.

Close the door, Ye Qing launched BMW.

When I came to a nearby breakfast shop, the two walked in.

I ordered soymilk fritters and bread. Fang Tian found a place and sat down.

There are too many people in the restaurant. They have to take a platform. There is a black sportswear man sitting beside Fang Tian. There is also a notebook in front of him.

While drinking soy milk, his fingers kept moving with his fingers.

After destroying the food in front of him, Fang Tian looked at it, and suddenly laughed. He was playing soft cloud Weibo.

"You also play Weibo, it's tide!" Fang Tian said.

The man nodded with a smile: "This product is really easy to use, the soft cloud company is too powerful!"

Fang Tian was full of pride, and asked, "How many fans are there now?"

Speaking of this, the man smiled bitterly, and said: "The first day of the opening day rose 300 fans, but the fans were dropped in the past two days, and now there are only two."

"At least there are at least two. Don't be too disappointed." Fang Tian comforted.

The man smiled bitterly: "Those two are my vests."

Fang Tian is speechless.

To put it bluntly, there is no fan. It's so pitiful!

Some sympathy this man, Fang Tian asked: "Why is it so miserable?"

"I don't know either." The man said helplessly.

"Let me see." Fang Tian pulled his laptop to himself.

Looking at the Weibo published, Fang Tiandao: "Your Weibo is doing business promotion?"

"Yeah." The man nodded: "Our company is selling sports products. I am specifically responsible for product promotion."

"Isn't soft cloud Weibo now there are more than 10 million users? I plan to promote the product on this platform.

ah!"

With no fans, what value does the Weibo sent out?

"Promoting products on Weibo is completely feasible!"

Fang Tian's temperament affirmed: "But your method is wrong."

"Oh? What is the way?" The man felt that he met a high man and asked sincerely.

Fang Tian looked at the screen and said, "Look at your Weibo, what are you posted? It's all advertisements, except for advertising or advertising. Whoever pays attention to your Weibo, will be canceled immediately if you follow!

"

"Do product promotion, what can I do without selling advertisements?" The man puzzled it.

"Advertising can be available. But you must not do this."

Fang Tian said: "All the advertisements you make are 'hard advertisements', or you write‘ hard work ’.”

"Hard text?"

The man is very strange to this ranking: "What does it mean to be a high -man?"

Ye Qing was sitting opposite, and was impatient. Looking at Fang Tian asked: "What else do you have to eat?"

Fang Tian waved his hand: "No need, pay."

It's really uncle, this girl invites you to dinner, you have a soft meal and it is natural? Ye Qingzhi makes it dissatisfied, but he also took out his wallet.

"Sir, what do you do?" The man asked.

Fang Tianyi patted his shoulder and said, "Learn from me, I teach you how to eat soft rice!"

Ye Qing covered his head and almost collapsed. God, do you want to be shameless? Is it glorious to eat soft rice? Do you want you to be a professor and give a lecture in college?

Unreasonable, Ye Qing got up and went to pay.

Looking at Ye Qing's expression, Fang Tian felt funny.

"Tale, what do you mean?" The man heard it in the clouds.

Fang Tian looked at the man and asked: "I ask you first, do you know what" eating soft rice "mean?"

The man did not hesitate: "Isn't it the kind of unproductive nest? Uh? Shouldn't you let me ..."

"no."

Fang Tian interrupted: "Put in the IT world, it has another meaning."

"I mean to let you learn how to rely on 'writing soft texts'!"

"Eat soft rice for short."

"Tall people, you speak very interesting." The man laughed: "What exactly is a 'soft article', what does it have to do with me to sell the product?"

Fang Tian's eyes looked at the laptop screen, and said slowly: "I just said that the advertisement like you belongs to 'hard advertisement', that is, 'hard text', which is a decent sales. Such an advertisement is very disgusted."

"When you see Weibo when you see your sales advertisements, everyone will cancel attention, is it? So, when promoting the product on the Weibo platform, you must know how to write‘ soft text ’.”

"So what is a soft text? To put it simply, let the fans read your article, and I can't see that you are selling advertisements."

"Oh?" The man's eyes brightened, and said, "What a deep feeling!"

Fang Tian ate buns, but did not expect to talk to others in the restaurant.

"With the birth of the Weibo platform, a new career appeared, that is, sending Weibo online all day. Do you like this job?"

"Of course you like! Is there such a profession?" The man said in surprise.

"Yes. It is completely possible, that is, I said by writing 'soft text' to eat." Fang Tian laughed.

"How do you write that soft text?" The man couldn't wait to ask, and poured a cup of black tea for Fang Tian.

Fang Tian took a sip of tea and laughed: "The soft text is not complicated, that is, to sell the product in a subtle way. On the surface, your blog post is not like selling advertisements, but this subtlety has improved netizens

Cognition of the product. "

"Selling advertisements in subtle way?" The man seized the keywords, and said: "Can you tell me an example?"

Fang Tian touched his chin and thought about it, saying: "Are you selling sports products, right? I play an example, you want to sell a sneaker, you can write such a Weibo ..."

Men are very focused, listening seriously like a primary school student.

Fang Tiandao: "You put on your company's brand's sneakers, and then take a picture of a picture of the football field, fly up, and the volley draws. Write a sentence below the picture‘ This posture is handsome? ’”!

The man's eyes were shining, and his thighs were shot, and said: "I understand! This Weibo does not look like advertising, but the attention of fans will naturally pay attention to it on those sneakers, the purpose of the product promotion has already been

It's reached! "

"Yes, this is a soft text!" Fang Tian made a noise.

"Tall man, you are so awesome!" The man laughed, as if he had opened his trick.

Fang Tiandao: "Write a soft text, be sure to pay attention to three points."

"First, we must always put fans in the first place, maintain well, and operate your fans well. Some people are willing to pay attention to you, and the Weibo you write is valuable."

"Second, write more nutritional, interesting ones, etc., so that you can attract a lot of fans' attention. Even if you find that you are writing soft text, they will not be too disgusted and will not cancel attention."

"Third, don't be anxious and close. Although the form of advertising in soft text, it is impossible to receive obvious results in a short period of time, but as long as there are fans to pay attention to it for a long time, the effect of trust in you and the promotion effect will
Chapter completed!