Swire Shipping, which owns ships under the British Swire Group, trades around the world, but the liner services it manages mainly operate in the Western Pacific and Australasia.

The British Swire Group serves as the coordinator of Swire's policies and provides management and consulting services within the group according to different agreements to remotely control the operations of the entire enterprise.

From the perspective of share structure;

Hong Kong's Swire Group holds a 34% stake in Swire Pacific, which holds a 40% stake in Cathay Pacific Airways and a 32.8% stake in HAECO. Cathay Pacific holds a 27.4% stake in HAECO.

Calculated based on the market value on October 1, 1993, the combined market value of Swire's Hong Kong listed companies exceeded HK$24.9 billion, making it a powerful enterprise group.

In addition, the beverage industry, marine services, and trading under the "Swire Group" are not listed companies.

real estate sector;

Swire Properties Limited, based in Hong Kong, is currently developing a series of boutique luxury hotels. The properties it has acquired are located in Bristol, Exeter, Chattonham and Brighton.

Swire Properties Limited is one of the major real estate developers in Hong Kong. Its first investment project is Taikoo Shing, a total of 61 residential buildings. This project is also the first large-scale private housing estate in Hong Kong with landscape design and podium garden. The project also

Including Cityplaza with retail and office elements.

Swire Properties' development strategy is to concentrate investment properties at intersections with direct access to major railway networks. This concept ensures that the company's properties can provide customers with the most cost-effective solutions through superior transportation links.

Beverage Department:

Swire Beverages has the exclusive rights to manufacture, promote and distribute Coca-Cola products in 11 states in the United States, Hong Kong, Taiwan and seven mainland provinces in China. The franchise area covers a population of more than 420 million.

Swire Beverages is one of the strategic business partners of The Coca-Cola Company and has been designated by the company as a "major contract manufacturer". Swire Beverages also works closely with The Coca-Cola Company on brand development and marketing.

Swire's relationship with The Coca-Cola Company began in 1965, when Swire acquired a majority stake in Coca-Cola's Hong Kong franchise, which today is known as Swire Coca-Cola Hong Kong Limited.

Swire Pacific acquired the Coca-Cola Bottling Company in Salt Lake City, USA, in 1978. The following year, it shipped the first batch of bottled Coca-Cola to Beijing, Guangzhou, Shanghai and other places in China for sale.

Aviation Department:

Cathay Pacific Airways, an international airline registered and based in Hong Kong, provides passenger and cargo services to 120 destinations around the world.

Cathay Pacific is one of the world's major airlines, known for providing excellent service, enhancing product quality and maintaining one of the most modern fleets in the world.

As of 1993

Cathay Pacific owns a total of 49 aircraft, all of which are long-range wide-body passenger aircraft, including 23 of the world's largest Boeing 747s (including three cargo planes). It has annual revenue of HK$20.7 billion, transports 8.55 million passengers annually, and total assets of 20.4 billion.

Hong Kong dollars (minus net liabilities of HK$9.2 billion), net profit of HK$4 billion.

Swire Pacific holds 40% of Cathay Pacific's shares and is the company's largest shareholder.

HSBC holds 30% of Cathay Pacific's equity and is the company's second largest shareholder.

In 1987, CITIC Group purchased 12.5% ​​of Cathay Pacific shares for HK$19.361 and became the company's third largest shareholder.

In 1990, Cathay Pacific Airways joined forces with CITIC Group and Swire Group to acquire its largest competitor, Dragonair. Chongqing Group held 38.5% of the shares, Swire and Cathay Pacific held 5% and 30% respectively, and Cao Guangbiao held 21.6%.

In 1993, Dragonair turned a profit and made a profit of HK$130 million.

Overall, Cathay Pacific is a very good aviation company that has maintained large profits over the years. It is also a top student in the international aviation market and ranks among the best in terms of professional capabilities.
Chapter completed!