Netscape invested US$3 million in Marvel's latest film "Blade". According to the contract, the Netscape logo must appear in the film for no less than three minutes and no less than ten seconds of close-ups.

Netscape invested US$3 million in Marvel's latest film "Austin Powers." According to the contract, the Netscape logo must appear in the film for no less than three minutes and no less than ten seconds of close-ups.

Netscape sponsored the Playboy brand's global poverty alleviation campaign with US$10 million, committed to creating harmonious development of mankind, working hard to eradicate poverty, and creating a responsible corporate social image.

Netscape sponsored US$200,000 to the San Francisco homeless shelter to support healthy social development and public welfare activities.

Netscape sponsored the local police department with US$600,000 to support the police's efforts to improve social security and strive to create a safe social environment.

Netscape sponsored ethnic minority groups with US$1.2 million to repair activity venues, build outdoor basketball courts, baseball fields, and build re-education centers. It is committed to bridging the gap between ethnic minorities and the mainstream of society, promoting the idea of ​​a great United States, and serving society

Make due contributions to progress.

…

The green US dollars flowed out in a "swishing" manner, and the rats in Netscape's bank account had to cry.

All good people were left to Wang Yaocheng, and his social prestige was steadily increasing. He was highly regarded in the local community and was especially widely respected by ethnic minorities. He was considered an outstanding representative of realizing the American dream, at the expense of Netscape's heavy bleeding.

Netscape's core assets that really require heavy investment are enterprise-level service stations that need to handle tens of millions of visits. They all rely on rental equipment, and their own investment is very rare, which is far from meeting actual needs.

Navigator Browser has a dangerous website detection and blocking function. Users need to click to access the enterprise's main website. In addition to email and daily traffic, the enterprise-level service station requires an amazing amount of memory and the computing power requirements are also very high.

In the new year of 1994, a new round of lease price negotiations will begin.

The current quotation of communication companies has increased at an alarming rate. The current quotation is a 50% increase from the previous year. This is a quotation with an annual lease fee of up to 20 million US dollars, which will eat up all of Netscape's new profits.

Which one should go and which one should follow is a big issue that Chairman Stephen Ballmer needs to solve urgently.

As a senior person in the industry, he knew that the quotations offered by communication companies were reasonable. In 1993, memory prices skyrocketed, causing communication companies' costs to rise sharply. The corresponding increase in leasing prices was what the question meant.

Netscape itself did not grasp its core competitiveness, and all the funds raised were wasted, leaving only a mess full of holes for latecomers to clean up.

This is a besieged city. People inside want to get out, and people outside want to get in.

I was so happy that Microsoft took over the deal, but now I am dumbfounded.

Who is the real winner?

The matter has come to this, and it is useless to say anything more.

Chairman Stephen Ballmer let out a long sigh, sat down at the office desk with numb scalp, and started a day of heavy work. This mess still needs to be cleaned up.

The sins you have committed must be swallowed with tears.

Mr. Stephen Ballmer knows;

From the perspective of Microsoft's interests, Netscape, a big leaky ship, must maintain its appearance at all costs and must not disappoint the capital market.

According to Netscape's third fiscal quarter report, the web browser market share is as high as 77%, which has basically reached the bottleneck of development. You cannot ask for 100% share of the entire world market. That is unrealistic.

There are still a large number of infringing software on the market, and the market share of 77% is already the limit. The surge in profitability in the fourth fiscal quarter should have slowed down.

For the next market step, we can only focus on the 30% synchronized growth of the personal computer market in 1994. The performance will increase accordingly, but the performance increase will not be as high as in 1993.

If we take into account the huge increase in equipment rental costs, how to make up for the black hole in performance? This is a headache.
Chapter completed!