"Ahem, forget it, girls are not as knowledgeable as you."

"We should make room for some lesbians."

The fat lady rolled her eyes, pulled Si Wanru and said, "Look back at these computers, they are so beautiful."

Si Wanru turned her head and was immediately stunned.

In front of me is a row of split-type LCD computers. The slim LCD screens are available in apple green, peach pink, pearl white, mango yellow, and elegant black. They match the computer desk. The square chassis is placed underneath through wires. The LCD screen is on the workbench.

The beautiful shape simply kills all films instantly.

Someone is playing a game on a computer. This is the "Warcraft" game just launched by Blizzard in the United States. Experts know that it consumes the most memory, but the game runs very smoothly, and the configuration is obviously quite high.

"Comrade, can I buy one?"

"Yes, yes. Even if you pay in full, you can't get the goods now. You have to wait for at least two and a half months. The European and American markets are going crazy now. They are blocking the door of the factory with a lot of money, waiting to pick up the goods. If you want to make a decision, hurry up.

Time, if you hesitate any longer, I might not be able to get it in three or four months."

"Oh, okay, I'll pay the full amount to order one."

"I want one too. I want the apple green one."

"There's no guarantee, it just depends on the situation. If there is one in apple green, it will be given to you first. If not, you can wait for the next wave."

"Forget it, they all look good anyway, even if I get the peach pink one, I'll admit it."

"Hey, you have a good idea. The peach pink color is 99 yuan more than other colors, so you can't even grab it."

"Grass!"

There is an old saying from the ancients: If you compare yourself with others, you will die, but if you compare goods with others, you will throw them away.

Looking back at those old antique desktop computers with square heads and square brains, I can't help but feel any desire to buy them. I really want to smash them. The gap is so huge.

For those who are obsessed with appearance, this is simply intolerable!

Wang Yaocheng and Chambers really took the risk and launched Oppo brand computers in large quantities on the eve of Thanksgiving in Europe and the United States, catching their competitors off guard and turning their faces green.

This is one and a half months earlier than in China. In the European and American markets, Christmas is immediately followed, followed by New Year’s Day, which are all peak sales seasons.

Oppo brand computers were rushed like crazy as soon as they were launched. The first batch of 2 million computers were all sold out within a week of being launched.

Orders came in like flakes, and by December the total had reached 5.2 million units, which really caught people off guard.

Even Wang Yaocheng didn't expect it to be so popular and was simply surprised.

direct consequences

Desktop computers of all brands are completely unsaleable. Many computer manufacturers have prepared a large amount of goods before the peak season. Now it is a waste of money. I really want to cry without tears. I don’t know if they will be able to sell out in another half year.

In the entire European and American markets, only Oppo brand computers stand out, and they are selling like crazy because its business strategy is so ruthless, selling all high-end and low-end products.

high-end price;

There is an OPPO brand split computer, and its beautiful shape simply beats those other brand products with square heads and square brains. Well, the two are not on the same level at all.

The most important thing is that the price is not high. In European and American markets, the price is 15% higher than the same type. In China, the price is 10% higher than the same type.

As long as they are not stupid, everyone knows how to choose.

low-end price;

There are oppo brand integrated computers, which also use Intel CPUs, mainstream 586 product configurations, and the price is 3% lower than mainstream desktop computers.

The key question is;

The OPPO brand integrated computer has a beautiful shape, showing a smooth and round "A" shape, and has a high degree of industrial design aesthetics.

This is a later generation, the shape of Apple's all-in-one computer product imac g3 in 1998. A guy who peeked at the cards had one himself. After using it for several years, he really remembered it deeply. The shape was used directly, and it was almost exactly the same.

Compared with today's desktop computers, there is no long butt behind the computer's square box, which is ugly and disgusting. The comparison between the two makes it obvious.

The same configuration, the same performance, the same American brand, cheap price, beautiful appearance and good performance, anyone who is not a fool knows how to choose.

Such a beautiful desktop computer can be sold even if the price is 20% higher.

However, the Oppo brand has to enter the market at a low price and keep a large number of computers from its competitors in its hands. This move is so cruel that as the saying goes, it is called the "killing strategy."

The major manufacturer IBM has a backlog of more than 1.3 million computers, Compaq Computer has a backlog of 620,000 units, Apple Computer has a backlog of 380,000 units, Toshiba Computer has a backlog of 660,000 units, Sony Computer has a backlog of 310,000 units, and NEC Computer has a backlog of 190,000 units...

Especially the blue giant IBM was the worst. After Thanksgiving, the stock price plummeted like a laxative, shrinking by one-third, and almost 20 billion in market value was lost.

All six production plants were shut down and more than 20,000 workers took early leave. This made the board of directors furious but there was nothing they could do. The company's top management was so worried that their hair fell out and they even wanted to hang themselves.

In early December, Chambers, CEO of Atlantic Business Machines, came to the door with a smile and offered to purchase all modern production lines in IBM's three manufacturing plants. The price was only one-third of the original price, about US$1.2 billion.

After much thought, the IBM board of directors agreed without hesitation. After all, it could solve the salary problem for more than 8,000 front-line workers.

For every day off, more than 20,000 workers have to pay a salary of 5 million. This money is indispensable because it affects the livelihood of more than 20,000 families and hundreds of thousands of Americans.

After the three factories are acquired, after more than half a month of mold and production line transformation, a steady stream of Oppo brand products will be produced and supplied to the American market locally.

Oppo brand computer products have applied for more than 200 appearance patents, which are as detailed as line curvature, platform legs, surface design, heat dissipation design, and speaker configuration design, leaving no gaps for other brands to develop.

If you want to create similar products, you have to pay a high patent fee for each unit, which is not fixed, but a commission based on the sales price.

This is Qualcomm's method. Wang Yaocheng adheres to the fine tradition of learning from it and uses it again.

The production base in Huaizhou City is now operating three shifts 24 hours a day, and is fully engaged in the production of Oppo brand computers. The number of workers in the production base has reached more than 70,000.

The popularity was unexpected, and everyone immediately panicked.

Now, the second phase of the originally planned eight-inch wafer production base in Huaizhou has just been built, and has been allocated to the second phase of the Atlantic Business Machines Computer Base by Wang Yaocheng with a stroke of his pen.

Before the end of the year, the production line equipment will be installed in place. After the initial production line run-in, the production capacity is expected to explode in February 1995, when the monthly output will reach 1 million.

The second phase of the computer base project, which was originally scheduled to be put into operation next year, has now become the third phase of the project, with great attention from top to bottom.

The intensive construction, which is being worked overtime, will be completed in January. After the production line equipment is debugged, full production capacity will be reached in April, and the production scale will almost double again, reaching a monthly output of 1.8 million units.

What is the concept of production capacity?

In 1994, nearly 56 million computers were sold worldwide, with sales of US$251.2 billion, of which the U.S. market was approximately one-third, totaling US$84 billion.

It is estimated that in 1995, the number of units worldwide will reach more than 70 million units. The European and American markets are still growing at a high speed and the prospects are bright.

The Oppo brand of computers in China alone occupies a quarter of the market. If the production capacity of three factories in the United States is added, it is really terrible.

This situation was also reflected in the stock market. After Atlantic Business Machines reorganized, it applied for relisting in early May 1994 and was approved.

Due to the additional investment of US$400 million by the major shareholder, Atlantic Business Machines changed its name and issued an additional 100 million outstanding shares, doubling the total share capital to 200 million shares.

According to common sense, the issuance of additional tradable shares should be at least 10% lower than the value of the original shares.

Before the bankruptcy protection of Wangan Computer, each share was worth US$0.75, and the additional issuance price was US$2. This was an obvious inversion and was not recognized by market participants.

The market has doubts about whether Atlantic Business Machines can revive its business, and a large number of original shareholders have abandoned their purchases, causing the stock price to fall sharply.

critical moment

The major shareholder Royal Fund chose to fully exercise its preemptive subscription rights, holding a shareholding ratio of 73.3%, and then increased its holdings of the company's shares in the market, boosting the stock price, and the highest shareholding ratio even reached 91.2%.

Early July 1994

Oppo brand copiers were launched on the market and won a good reputation. The company turned a profit that month, and the stock price also climbed to the level of 3.6 US dollars per share, reaching a maximum of 4.57 US dollars per share.

November, after Thanksgiving

When the New York Main Board Market opened, the stock price of Atlantic Business Machines soared 655% that day, showing a thrilling straight upward line. The price per share soared from US$3.82 to US$250.21, with a market value as high as US$500.42.

According to the 1994 market capitalization ranking, Atlantic Business Machines Company ranked 13th in the United States, and it took one year to return to its peak.

In just one week, the Oppo brand became a god, and its omniscience went viral around the world. It became the most explosive financial news in 1994. Various newspapers and periodicals published numerous reports, but they were unable to interview the mysterious boss king.

The New York Times exclaimed;

A new richest man in the world was born, and he is the boss king who is stirring up trouble in the high-tech field, because he has not released many shares and still holds 89.2% of the shares. This alone has a wealth of nearly 40 billion US dollars.

Thanks to the option incentive plan, at the same time, there was a billionaire and dozens of multi-millionaires and hundreds of millionaires at Atlantic Business Machines.

Of course, senior managers cannot get this money now. If they want to cash it out, it will take more than two years.
Chapter completed!