Sister Xi is going to accompany Ren Dalun to Italy tonight, and Sun Dahai is here to see them off.

Gabriel is busy coordinating the release of "The Last Emperor" in Xiangjiang next week, so he has no time to go to Europe. Sister Fen is even busier. She has to sit in the company's daily work and handle the preliminary preparations for celebrity gas stations.

However, as an investor, the company has to send senior executives to attend the global premiere of "The Last Emperor" in terms of emotion and reason, and no one else can leave, so Sister Xi can only accompany Ren Dalun to Europe.

Sister Xi will not stay in Europe for too long and will come back when the Italian premiere is over. The main thing about the company's film, TV and songs is that the three of them are responsible. If they really need to run at full speed, their manpower is still a bit short of people.

Fang Ying has officially taken office and has become the director of the Commercial Development Department of Youlian Brokerage Company.

In just over a month, she not only settled advertisements, events and endorsement contracts for many companies, but also won Leslie Cheung the huge contract for "Pepsi Cola Asian Superstar Spokesperson" as she wished.

Leslie Cheung has therefore become the first Chinese star to enjoy this honor, thus establishing his identity as an Asian superstar in one fell swoop.

For this reason, Fang Ying completely settled in the position of Minister of Commerce and Development.

At the same time, with the help of Helena, a designer of Lan Sili Clothing Company, Fang Ying successfully reached a comprehensive agreement with Versace, one of the eight red-blooded noble brands in the future.

Italian football genius rising star Robert Baggio will also serve as the first global spokesperson for the Versace men's clothing brand.

This endorsement was the first player business contract obtained from the company after Lenny and Sun Dahai cooperated, and he was happy to succeed. Lenny's ability and energy were mainly focused on the players and the club, and business development was really not his strength.

Versace is still just a regional design enterprise, far from being well-known as the first-line international brands in his previous life, let alone the names of the eight red-blooded nobles.

But he couldn't bear to see that there is an unscrupulous rebirth now. He knew Versace's future development potential, so he started to attack it early.

Since it is said to be a package of cooperation plans, it is naturally not just a matter of endorsement contracts. Under the instruction of his unscrupulous boss Sun Dahai, Fang Ying occupied all the cooperation opportunities that Versace can provide at present.

First, the future investment company will acquire 20% of Versace's restricted shares for three million US dollars in cash.

The establishment of a future investment company promises that these shares will not be transferred within ten years and will only enjoy dividend rights, financial supervision rights, and follow-up investment rights when the shares change.

Jiahua Investment Company will reach a strategic partnership with Versace. All of Jiahua's hotels and resorts (including Silicon Valley Blue Ocean Project) will open Versace-Jiahua specialty stores with a business area of ​​no less than 300 square meters in their respective properties.

Versace's entire line of products can be sold in a specialty store and subject to global unified pricing.

Lan Sili Clothing Company will also carry out in-depth cooperation with Versace.

Versace Company will establish a new sub-brand Versace - Lan Sili. This brand is tentatively designated as Versace's second-tier brand. Its product range is high-end ready-to-wear for middle-aged and young men and women, and its customers are positioned as urban white-collar workers and successful people.

This brand is led by Donatara Versace, the sister of the main designer Jenny Versace, and Lan Sili's chief fashion designer Helena is the first designer.

Versace-Lan Sili's preliminary plan is to gain a foothold in the high-end garment market in mainland China, Xiangjiang and Pan-Chinese areas, and gain a leading advantage, and gradually promote its business to the whole world in the future.

In other words, this sub-brand is actually a disguised OEM, but through the exchange of interests, it has its own brand.

The specific design will be based on Helena and Kohlb Studios, combined with Versace's creative concepts, and design to meet the requirements of high-end Asians for clothing in business and leisure activities.

In addition, Lan Sili's subsidiary Landa Garment Factory will continue to expand its production scale, not only will it open an independent Versace-Lan Sili production workshop, but it will also add two production lines to produce and manufacture clothing for other brands of Versace.

This is actually a win-win situation, and Versace also gained huge profits. For Versace, which is somewhat famous but not even a first-tier brand in Italy, being able to introduce strategic partners to set up future investment companies is not just a matter of increasing liquidity, but it will be of great benefit to its future expansion.

Versace is still in the stage of gaining fame. The main designer Jenny often participates in some competitive design projects to increase the company's popularity.

However, now Youlian Company has provided him with a bigger stage. Ren Dalun will use Versace’s customized ready-made garments during this tour promotion.

After Ren Dalun arrives in Italy tomorrow, Gianni will rush to the hotel where Ren Dalun stays as soon as possible, personally measure his body, and design clothes and matching for various occasions.

If "The Last Emperor" can be nominated for the Oscar as he wishes, then Ren Dafeng will wear a custom-made dress from Versace to attend the ceremony. Versace will also take this opportunity to become famous in one battle.

Jenny will take time to come to Xiangjiang soon, and he will serve as the honorary image director of Youlian Brokerage Company.

Sun Dahai and Sister Fen discussed with Fang Ying and planned to recommend Leslie Cheung and Hong Gu to Jenny. Versace's personality and elegance of first-line men's clothing, the sexy and passion of women's clothing, and the characteristics of Leslie Cheung and Hong Gu can be said to be complementary.

Fa Ge’s contract is still on TVB, and Sun Dahai is not convenient to introduce him to commercial endorsement because it will make the people of TVB very resistant.

Leslie Cheung's contract has been transferred with Sister Fen. He is from Youlian. Honggu only signed a movie contract, so there is no problem introducing commercial endorsements to them.

Sun Dahai sent off Ren Dalun and his group of four. In addition to Sister Xi, Ren Dalun and Ren Dalun's assistant Xiaolan, there was also an agent temporarily arranged for Ren Dalun.

After they arrive in Italy, they will also meet up with the Italian translator and security personnel arranged by Lennie there.

The crew of "The Last Emperor" is not responsible for this, but Sun Dahai asked General Manager Randyko to take this event as a model.

In the future, celebrities under Youlian will have more opportunities to participate in various activities outside, and now they will have to form a complete cooperation mechanism between the various departments of the company.

After seeing off Ren Dalun, Sun Dahai held a small meeting with senior executives of Randiko and other Friendship Leagues to listen to their detailed arrangements for the celebrity gas station project.

Sun Dahai specifically pointed out that at present, the preliminary planning (bet) can be carried out according to the Repulse Bay land drawings provided by UBS, but the specific actual measurement and design must be done after the bet ends at the end of the month.
Chapter completed!