After Zhang Guoqing heard the information, he went out again.

Song Tianfu was squatting behind the car at the gate, looking around, extremely nervous.

Zhang Guoqing appeared quietly, and Song Tianfu could not see clearly in the darkness.

Because he was too nervous, Song Tianfu opened his mouth and thought "meow"~

Zhang Guoqing covered his mouth and said "shh".

After Song Tianfu recognized that it was Zhang Guoqing, his little heart that was hanging in his throat finally fell back into his chest.

"Brother Qing, you scared me to death!" Song Tianfu spoke in an angry voice, not even daring to shake his vocal cords.

"Follow me." Zhang Guoqing said angrily, and the cat belt led Song Tianfu to the side.

In the big row behind this, every house is brightly lit.

The two of them didn't dare to stand up straight and walked around. They only dared to bend down and move quietly.

The chubby Song Tianfu really made things difficult for him.

Arriving at a nearby house, the two of them clung to the crack in the door and looked inside——

In the brightly lit hut, a middle-aged woman was working on a sewing machine.

Beside her, her husband was busy packing the clothes.

Those pieces of clothing are obviously imitations of "Li Fashion"!

Song Tianfu was so angry that he cursed in his heart:

[It’s not easy for my Lige to sell genuine products and run the market, but you guys are quick to strike and smash them to pieces!]

[It has only been a year since the brand "Li Fashion" was established, which is the critical time to open up the market and occupy the market. 】

[You are reaping the benefits and destroying my Lige’s market with defective goods. How can she still manage the brand? 】

"Paris Fashion", as you can tell by its name, Si Xiaoxiao is the designer.

This is a brand that focuses on mid-market consumer groups, with prices ranging between expensive and affordable.

Brand, design, and texture are the three most important elements. www.bǐqυgetν.℃ǒm

Men with a certain status must have certain dressing standards.

The target group of "Li Fashion" is the group of people who are the first to become wealthy.

Both men's and women's clothing are available.

There are a lot of shoddy pirated products here. The materials are rough, the colors are frivolous, and the styles are just about the same as you feel.

This kind of product has entered the market on a large scale, impacting the market share of "Li Fashion".

Of course, pirated copies are cheap and this is a common phenomenon.

Users who buy this type of product may not have high requirements for quality, and they are not interested in the brand.

Even if there is no piracy, they will not be the target customers of "Li Fashion".

but!

The market has been decimated by piracy!

Give me a chestnut.

University professors, bosses, and career elites with a certain status wear "fashionable" clothes.

As a result, I got married to a second-rate guy on the street.

Feel the area of ​​his psychological shadow.

Another example is Sili Ge, a newly emerging professional woman and urban lady who is exquisite and fashionable.

The beautiful dress she was wearing actually clashed with the clothes of the old ladies at the market.

Do you think the exquisite lady wants to buy "Li Fashion" again?

Block him immediately and never enter the store!

The fake imitation shirts on the street are purely a minefield for women.

Since customers pursue brands, what they pursue is texture, design, fit, and a feeling that won’t conflict with clothes.

This is an attitude towards life and is just a personal pursuit. There is nothing wrong with it, just respect it.

If you want to win the favor of users as a brand, you must accurately position your target group.

Then, go deep into this group and firmly grasp it, so that you can make them willing to spend money to buy.

When building a brand, you must always be careful. Tonality is very important!

By lowering your tone, you are destined to lose your long-term user base, and your brand will quickly die.

…

On the way back, Sili Ge, who understood everything clearly, got angry and went to report it to the police overnight!

Early the next morning, the roaring police car arrived at the residential area where Xiaojing and others had made the forgery, and the stolen goods were confiscated on the spot.

Clothes of various styles are piled in piles in the homes of various residents.

A rough estimate, at least tens of thousands of pieces!

Silige was so angry that she almost fainted on the spot. Given time, she doesn’t know how many pieces will flow into the market!

Once these clothes enter the market, they will undoubtedly have a fatal impact on the newly emerging "li fashion".

"Can't a person with hands and feet do something fair and aboveboard?" Si Lige scolded Xiaojing angrily:

"It's honorable for you to steal clothes from my brand, isn't it?"

Now that we have reached this time, Xiaojing is not afraid of boiling water:

"We paid for the materials, paid for the labor ourselves, and did the sales ourselves. We also bear the risk of whether we can sell or not. Why should we be arrested?"

Sili Ge immediately laughed angrily:

"Then you make clothes that are different from ours!"

"Are you blind? Can't you see that these clothes of yours are exactly the same as those of our 'Li Fashion'?"

"Oh, you just steal our ready-made clothes, take them back, and then pattern them into production."

"What's the result? I'll copy the cat and the tiger, the gourd and the scoop, but it's still shoddy!"

"If you are stubborn, then you can design it yourself!"

"Why do you steal our designs without our consent?"

"Our designers also spend a lot of money to hire them. You can hire them yourself!"

It’s not that Si Xiaoxiao was paid directly for designing, but that Li Fashion had her share in the work.

Xiaojing sneered and retorted: "You rich people, none of you are good!"

"If we can afford a designer, what about this?"

"The designer is so expensive, can we afford it?"

Sili Ge also sneered and angrily said:

"Whether you can afford a designer or not, it's none of my business!"

"You were not born by me, and I am not your father. Do I have an obligation to take care of you?"

"The laws and regulations are here, go tell the judge!"

"You guys, just wait to go to jail!"

…

Two days later, these people were actually released on bail!

The reason is very simple and crude: insufficient evidence.

When Sili Ge heard this, she didn't believe it at all and went to the relevant department in person.

The answer I got was indeed like this, there was insufficient evidence.

In this era, our country's laws against piracy, counterfeiting, plagiarism, and intellectual property rights are quite imperfect.

Especially for intangible labor results, the laws protecting them are quite weak.

Designers, authors, directors, screenwriters, etc., are all practitioners in the field of intellectual property.

The laws regarding plagiarism, piracy, and counterfeiting of their works have always been relatively weak.

When Sili Ge encountered such a situation, she was as big as one of them!

Song Tianfu came back from get off work in the evening and saw his wife with a sad face, and felt very unhappy:

"Li Ge, let's ask brother Zheng Zhi to find out who is protecting these people from behind."

"With our group's status in Dragon City, no one would dare to blatantly target us."

Silige understood a little bit after being nudged like this:

"You mean, the other party obviously knows this, but dares to deliberately provoke us?"
Chapter completed!