Faced with Qian Hongyan's trick, Ma Lan did not lead her by her nose this time, but said to herself: "I don't understand stocks and futures. The risks are too high and it requires a lot of capital. I still think that live streaming is easier. Starting from scratch, you can do this with a mobile phone, and it becomes a big money. If you fail, there will be no loss."

Qian Hongyan drove while attacking her: "If you want to do live streaming and sell goods, you must have something attractive first. Who can you say that the two old ladies like us attract to come?"

Ma Lan muttered casually: "If you don't work, just be miserable. I just said that my husband has lung cancer. Please help me."

Qian Hongyan seemed to be stepped on her tail and hurriedly said, "That's not possible! Your Ye Chen is now a little bit of shame. You are holding Xiao Changkun at home and cheating money online. Ye Chen's customers know how stupid they will be!"

Ma Lan curled her lips: "Just make money, don't be terrified."

As he said that, he said to Qian Hongyan again: "By the way, what are the dead old woman doing recently? Why don't you lend her to me for a few days? I will take her with her and Xiao Changkun to rent a rural self-built house in the suburbs of Jinling to do live broadcasts."

Qian Hongyan could not have thought that Ma Lan had found a way out now.

When I first thought of doing live streaming and selling goods, I also saw live streaming and short videos of others selling miserable things on the Internet.

After looking around, she found that those anchors who were acting miserable were not as bad as themselves.

They either have a child or a husband, wife, and parents. But in this situation, two big men paralyzed in bed, and an old woman buried in the sky with loess in the sky. She was bullied by her mother-in-law for so many years, and was taken to a black coal mine to work in a coolie and became pregnant unexpectedly. She was finally rescued and returned home, but was beaten by her husband and rejected by her family. If you really want to say that it is more miserable, who is miserable?

Seeing that those who are not as bad as themselves can make money, Qian Hongyan's mind changed and simply arranged the room and started live streaming to sell goods.

If Qian Hongyan is doing live broadcasts, it is really a ready-made material. Xiao Changqian and Xiao Hailong are almost useless people, just lying on the bed, without even acting.

Moreover, both of them have diagnosis certificates from the hospital, and there are thick stacks of various injuries alone. If you refer to the diagnosis certificate, there will be no two living people lying on the bed, but two tragedies.

Therefore, when Qian Hongyan started live broadcasting, she immediately grasped the pain points of netizens' psychology and platform algorithms. The number of fans is increasing, and the fan retention effect is excellent.

Qian Hongyan really made much more money than Ma Lan and Ye Chen guessed.

Because she sells miserably, she sells things that are different from other anchors. She really has not brushed orders, and few of her fans will return them.

For the same product, the return rate of others' goods can even reach 50%, but as soon as she got it, she pulled the whole family to sell miserable things, and kept thanking her, and kept singing some sad songs, and thanking her family for helping Yanzi one by one, which made fans tolerate her much more than other anchors.

Many people feel dissatisfied with buying things in her live broadcast room, but when they think of this woman's difficulty, her son and husband slumped in the bed and had to take care of her. After that, there was an old woman at home who had seen her not live for a few years and wanted to take care of her. They all thought that the money was just a good thing.

Qian Hongyan took advantage of this advantage and even pushed the return rate to less than 5%!

This made Qian Hongyan’s ability to sell goods highly recognized by those brands.

Although Qian Hongyan's number of fans is not as high as those top anchors, Qian Hongyan's fan conversion rate is high and the order transaction rate is also high, which has led the brand to increase her commission ratio.

The current live streaming is very heavy. Take Qian Hongyan’s five towels that were sold yesterday for example. The production cost in the southern factory is about fifteen yuan. Due to the huge order volume, the cost of logistics is about two or three yuan. The total cost of warehousing and packaging is only twenty yuan. However, the total cost of 99 yuan is sold in the live streaming, and the gross profit margin is extremely high.

However, brands also have their own weaknesses, and what they fear most is that the return rate remains high.

In order to protect the interests of consumers, the platform gave consumers the right to return goods for seven days without reason. When each order is sent, the manual and logistics cost will be five yuan. If the order is finally returned by the customer, the order is equivalent to losing five yuan if it is not profitable. Moreover, generally speaking, when this kind of goods is returned, they are all opened by consumers and the packaging is damaged. If you want to sell it again, you have to manually unpack and repackage it. The cost is also very high.

Therefore, once the return rate remains high, even if the gross profit margin seems to be very high, the real profit margin of the brand is not much higher.

However, Qian Hongyan is different.

In her live broadcast room, the return rate is surprisingly low. Even the broken garbage bag that leaks halfway through the filling, almost no one will return it.

Qian Hongyan herself is also very smart. She knows very well that if she brings bird's nest with a price of several thousand yuan per unit, skin care products, although the commission is higher and she will earn more, if consumers find that the things are not good, they will definitely not have the mentality of "just treating them as love" and will definitely choose to return the goods as soon as possible.

Therefore, she has her own business book. The first is: the average customer price for live streaming goods is only 99, and it must not exceed 100 yuan. Only in this way can the return rate be minimized.

Because she knows that consumers' love is also limited!
Chapter completed!