Chapter 172 There’s nothing wrong with it

Just a few words from Lan Shu made Lu Wei feel that he was indeed not as business-savvy as Lan Shu.

Therefore, he still did not participate in the naming matter.

As long as the Walkmans they make sell well in the future.

Before Lan Shu came today, she never thought that she would take the initiative to stop the work.

She also wants to advertise for the toilet paper factory and meet Xiaobai.

If it weren't for the appearance of the Walkman, which didn't even have any packaging, and Lu Wei and Qian Qing, who were not good at these things, she wouldn't have found something to do for herself.

But even if she wants to help, she can't do everything herself.

Lan Shu walked upstairs and bought a box of crayons and a stack of line drawing paper from the grocery store on the fifth floor of the shopping mall. She was going to use crayons to draw the appearance design of the Walkman on the back of the paper.

Because there are only twelve colors of crayons, they are all relatively bright pure colors that have not been neutralized.

So Lan Shu chose blue and red, and used color splicing method to use red and white, blue and white as the appearance color of the Walkman.

When handing over the drawn drawings to Lu Wei and Qian Qing, Lan Shu specifically proposed that the blank parts except for the red and blue blocks should not be pure white when customizing the casing, but silver.

If the plastic factory really can't make silver, then use light gray instead.

Although white looks good with red and blue, in the minds of most people in this era, white is an unlucky color.

In order to prevent the appearance of white on the Walkman, which would be unacceptable to the general public, Lan Shu decided to be more conservative and use a little light gray instead.

When Lu Wei and Qian Qing saw the picture drawn by Lan Shu, their eyes suddenly lit up!

With the appearance of such a lively and bright Walkman, their original black and military green Walkman is indeed a bit ugly in comparison...

"In the future, the casing of the Walkman will be customized according to this design." Lan Shu said.

After she finished speaking, she didn't forget to say something -

"The card slot on the back of the Walkman must be reserved. When the time comes, it will be equipped with a buckle and can be stuck on the belt around the waist. This is how it is called a Walkman."

Although the Walkman produced by Lu Wei and Qian Qing was small in size, it did not have the function of being carried around on a card strap.

At most, it is small and can be easily carried out in your hand.

But how can a real Walkman be called a 'portable' if it doesn't free your hands?

Lan Shu's focused design perfectly solves all this.

After hearing Lan Shu's explanation, Qian Qing learned that their Walkmans could be hung around their waists to listen to, and thought it was so cool!

He even looked forward to the time when a new Walkman would be released after he sold out a hundred Chou Chou Walkmans.

Thinking of this, Qian Qing took the initiative and asked, "Then these Walkmans we have made with bad casings, should we sell them cheaper?"

Otherwise, when the new model comes out, people who bought the old model will definitely be unhappy.

"If it's cheap, don't use it. I'll sell it at the price you originally ordered. When the new model comes out, I'll add five yuan to the price."

Lan Shu said directly.

Style design also costs money, right~

There’s nothing wrong with paying a few dollars more for nice-looking things~!

With Lan Shu's Walkman design drawings in hand, Lu Wei and Qian Qing had no objections to Lan Shu's words.

After that, Lan Shu used the remaining manuscript paper to draw three packaging pictures, namely the outer carton packaging, the inner bubble packaging, and a layer of white non-woven bag to wrap the Walkman to avoid bumps and scratches.

Lan Shu explained the pictures she drew to Qian Qing one by one.

There is also a photo of the Walkman printed on the outer carton so that buyers can intuitively know what is inside.

Seeing some of the packaging breakdown drawings drawn by Lan Shu, Qian Qing immediately became excited before Lu Wei could say anything!

"With such a package, the extra five dollars suddenly felt like it was well spent!"

This is what Lan Shu wants.

When people spend money, they feel that they are getting value for money. Only in this way will their business be continuous and long-lasting.

After deciding the appearance and packaging details of the Walkman with Lu Wei and Qian Qing, all that was left was the brand name of the Walkman.

Lan Shu has already decided on a name, so it’s called ‘Xiang Le’.

It is simple and easy to remember, and it is related to the Walkman that plays music.

Lu Wei and Qian Qing were very satisfied when they heard Lan Shu's name.

After solving the follow-up problems with the Walkman, Lan Shu did not stay in the mall longer and quickly waved goodbye to Lu Wei and Qian Qing.

She planned to walk around Kyoto and inquire about newspaper advertisements and TV advertisements.

By the way, I also need to find a professional photographer to shoot a commercial for toilet paper.

As for intimate things like sanitary napkins, they are not suitable for television.

At most, the ad is to add unpacked sanitary napkins and finally put them together with roll toilet paper to create a freeze-frame scene.

As long as the audience is familiar with the brand and outer packaging of the sanitary napkin and knows that this sanitary napkin and Yunrou toilet paper are produced by the same factory, Lan Shu's goal will be achieved.

In the next two days, Lan Shu kept running around about advertising.

It is not difficult to advertise in newspapers. She found the newspaper on the same day, decided on the content of the advertisement, and paid the fee.

Similar to advertising in newspapers in Linjiang City, newspaper advertisements in Kyoto only give half a page at most, and the advertising cost is doubled.

Even though it costs 2,000 yuan to appear in the newspaper once, Lan Shu did not hesitate to order two issues, once a week, to consolidate the readers' memories.

As for TV commercials.

Lan Shu found the TV station, but was told that although there were channels on the TV, there had never been advertisements.

She was the first person to take the initiative to spend money on advertising.

As for whether the advertisement can be done, we have to wait until the TV station leaders have a meeting together on Friday to discuss and decide then.

Today is only Tuesday, so Lan Shu can only wait patiently for the results.

But before that, there was no delay in finding a professional videographer.

Today's videos are still shot with tape machines, and the price is not low, calculated by the minute.

But these were within Lan Shu's expectations.

Fortunately, the advertisement she wanted was not complicated. In the early days of advertising, advertising did not require rich plots. It only took a few seconds to repeat the advertising words, which was the easiest advertisement to remember.

After Lan Shu finished all these things, when she went home for dinner in the evening, she heard Lan Weicheng say at the dining table that there was good news at the mall counter!

Although their first batch of Walkmans didn't look good, they sold well because they were compact and easy to use.

Eleven units have been sold in the past two days, each priced at 70 yuan.

This is just the price of a Walkman without recording function.

When the Walkman with recording function is manufactured, it is expected to sell for more than 100 yuan!

A Walkman with both functions must be manufactured, which is Lan Shu's request.

In her opinion, there are high and low prices to highlight the cost-effectiveness of buying a Walkman at a high price.

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