Changing the positioning of a shoe store is not as simple as talking about it.

When Li Jiaojiao opened this store after returning to China, she also felt that the shoes in her store were all designed and should sell better than other shoes in the mall.

At that time, her price was even 50 cents, one dollar higher than other shoes in the mall.

But the result was that the customers who came to the mall to shop just walked around her store. Occasionally, a few asked about the price. After learning the price of the shoes, they immediately gave up and never thought of buying shoes again.

Later, in order to sell the shoes, Li Jiaojiao had to lower the price to match the price of shoes in other shoe stores in the mall.

Even so, the business in her store was not good.

Regarding Li Jiaojiao's problem, Lan Shu had several ideas.

"Purely hand-made shoes are actually considered high-end shoes, but most people don't realize the specialness of this kind of hand-made shoes, but what if they are made to measure? They are made according to each person's foot length, width, and instep height."

Hearing Lan Shu's proposal, Li Jiaojiao also had some thoughts, "This custom-made situation is feasible, but is it high-end?"

"High-end shoes must have a price that matches them. The target consumers are no longer ordinary people, but wealthy people with spending power," Lan Shu said.

"Such people are willing to spend money and know how to enjoy themselves, so it doesn't matter to them that the price is higher."

"In addition to quality, rich people also want something with a reputation worthy of them. Therefore, in addition to price, your high-end customized shoes must also maintain a good brand and build a reputation."

"Once such a reputation spreads among wealthy people, there will definitely be no shortage of people coming to you for custom-made shoes."

"And when the price increases, your shoe customization store does not need too many sales to make a profit."

As Lan Shu spoke, Li Jiaojiao listened humbly, occasionally showing expressions of enlightenment.

Lan Shu doesn’t need to perfect the rest, Li Jiaojiao already has a set of ideas in mind!

"I understand, Lan Shu, thank you for telling me this!"

Li Jiaojiao showed an excited expression for the first time today. She couldn't wait to follow Lan Shu's prompts and add her own ideas to see if such a sale was feasible!

"You're welcome." Lan Shu replied.

Since she and Li Jiaojiao are already friends, it doesn't matter if she gives her a few words.

But Lan Shu still has something to remind Li Jiaojiao.

"Since you are taking the high-end route, the current name of the shoe store is not suitable. Since you have studied abroad, you can choose a store name in the style of that country, which can also be used as a publicity point for the high-end route."

Li Jiaojiao heard this and nodded in agreement, "I know, I will definitely think of a name."

After saying that, she looked at Lan Shu and said in a serious tone, "Lanshu, if my shoe store really becomes successful, I will definitely thank you very much!"

"You don't have to be so polite." Before Lan Shu helped Li Jiaojiao with the idea, she never thought about getting anything in return. It was just a help between friends.

But Li Jiaojiao didn't think so.

Her current ideas are just ideas and cannot be cashed in, but if she really makes money, she will definitely repay Lan Shu!

Lan Shu had just finished chatting with Li Jiaojiao when Xiaobai came to the store.

He came to deliver a pager to Lan Shu.

Looking at the small silver-white pager in her hand, Lan Shu was slightly startled——

This thing was actually produced by the electronic information company Xiaobai invested in?

Lan Shu looked up at Xiao Bai. Because of the pager, the way she looked at Xiao Bai changed a little. Lan Shu knew very well how profitable the pager was!

Lan Shu's dull expression fell into Xiao Bai's eyes. He thought Lan Shu didn't know what it was, so he explained it on the spot.

Xiaobai took out another pager for his own use from his pocket, pressed the button on the pager, found a series of numbers, and then pressed another button next to it.

As a melody sounds, a few seconds later you can hear the voice coming from the pager.

‘Please tell me the content of the message——’

Xiaobai looked at Lan Shu and said, "Good morning, I hope you are happy."

Then he pressed the button on the pager again to finish his sentence.

Half a minute later, the pager in Lan Shu's hand rang three times, and then she received the words Xiaobai said.

But this sentence became text and appeared on her pager.

Lan Shu:……

Isn’t this just a modified form of texting~!

Speaking of which, although Lan Shu had read a book on modern history and knew that pagers appeared in the 1980s, and that pagers could display the number someone called, she was not clear about other uses of pagers.

Now, for the first time, she realized that the pager had functions other than getting missed numbers.

Next to him, Xiaobai was stunned again when he saw Lan Shu. He immediately taught Lan Shu how to use the pager.

On the side, Li Jiaojiao also saw a pager for the first time.

Seeing what Lan Shu and the young master of the Gu family were holding, and listening to Gu Jue's description of the pager's function of displaying phone numbers in addition to sending messages, Li Jiaojiao couldn't help but ask, "Where can I buy this thing?"

At this moment, Xiaobai seemed to realize that there was another person around him.

He looked at Lan Shu and then at Li Jiaojiao, analyzing that the two were friends, and then he answered, "It's not for sale yet, it will be officially sold in two days, and you can see it in all major shopping malls in Kyoto by then.

"

After hearing the news, Li Jiaojiao was already planning to buy a pager.

Xiaobai was still excitedly teaching Lan Shu how to use the pager.

"Lanshu, try sending me a message." Xiaobai looked at Lanshu, his eyes were bright as he spoke, and there was even expectation in his eyes.

If Lan Shu sent him a message, what would she say?

Xiaobai wants to know.

Lan Shu was indeed interested in the function of sending messages, so she pressed the button on the pager as Xiaobai told her.

‘Please tell me the content of the message——’

"Good morning, thank you for your gift." she said.

Upon hearing Lan Shu's words, Xiao Bai immediately raised the corners of his lips in joy.

A moment later, his pager also received the text message of Lan Shu's words.

After Lan Shu personally tried out the message-sending function of the pager, she confirmed again that it was a disguised message-sending tool!

The mobile phone is used to make phone calls, and the pager is used to send messages. Now, the communication facilities of the 1980s are in her hands~!

But Lan Shu suddenly thought of——

"Don't your electronic information company still need money to build a communication station? The money I asked the factory to transfer to you will not arrive until today at the earliest, so the communication station has already been built before you get the money.

?”
Chapter completed!