Li Yan invited Li Jie, Huang Ying, and manager Zhao Chengyao to have lunch together. Although he didn't put much thought into Jierui, because of the relationship between Li Jie and Huang Ying, he definitely hoped that it would rise and become more important.

Well, Zhao Chengyao, who is capable of doing things, does not want his enthusiasm for work to be dampened by the estrangement.

When he returned to the company in the afternoon, Li Yan immediately called Luo Ling, who was in charge of marketing, into the office to discuss the issue of product placement.

Regarding this issue, Luo Ling still has a somewhat conservative view. It's not that she is unwilling or unable to advertise, but she just feels that doing so for the company's first work may offend the company, so she proposed to hold a meeting to study it.

Li Yan thought about it and it made sense. He couldn't just say it himself and called everyone for an impromptu meeting.

When I heard that the theme of the meeting was to insert advertisements into the movie "Happy Together", everyone reacted very strongly. From a standpoint, everyone supported it, but from an operational perspective, they did not want to do it so quickly, but to wait until

We will wait until the company has sufficient brand appeal. If we do this now, it will give people the feeling of a one-shot deal.

As the marketing director, Luo Ling felt that she needed to make her statement more clearly, so after everyone spoke, she made a summary: "Mr. Li, our movie is in a hurry first of all, and secondly, the script has been revised and improved a lot.

of.

The daily shooting progress is now very efficient. Even if we can get commercials now, the director will definitely be very blunt when inserting them. That will ruin the movie-watching experience, and maybe it will attract criticism from the audience after it is released.

, which in turn affects the box office. After all, "the box office is the big deal."

"Yes, our director Zhou Yuan can only be regarded as a new director, not Feng Xiaowang."

Jiang Xueyin also said: "From a company financial perspective, I hope to have another way to generate income, but from a movie audience perspective, I hate product placement. It is good to have advertising income, but if it is because of advertising placement

If the problem affects the box office, it will not only affect the recovery of funds, but also weaken our influence in retail, cinema and other channels, which will be even more detrimental to the future."

Li Yan praised: "That's good, you don't just focus on saving money when looking at the problem."

Jiang Xueyin rolled her eyes at him, and everyone laughed tacitly. As the financial manager, she had always been very good at controlling funds.

After making a joke, Li Yan asked a question: "Director Ning Hao, was he considered a new director when he was filming "Crazy Stone"?"

Everyone was stunned. They didn’t understand what he meant, but they still replied: “Of course, he became influential only from this movie. Especially he created extremely high returns at low cost and led to many businesses.

The thread narrative style makes him one of the representatives of the younger generation of directors."

"Hmm. I believe you have also seen "Crazy Stone". There is a car sign in it that says, "Don't touch me." Do you remember it?"

In the movie, when the protagonist was driving downhill, a bottle of Coke fell from a cable car in the sky, shattering the glass. Then he came down and cursed at the sky. As a result, the brakes were not good enough, and the parked car went down the slope and hit the front.

A BMW car stood side by side at the bottom of the slope.

The BMW driver came up and exclaimed, "***, high technology! Driverless!" Then he pointed at the big BMW logo in a close-up, "Tiao... do you see it? Don't touch me!"

This doesn't look good now, but it was one of the laugh points of the movie back then and became a catchphrase. So when Li Yan said "Don't touch me" everyone laughed. After everyone had finished laughing, Li Yan said seriously: "The same person

The implantation of the brand, in "Tangshan Earthquake", director Feng Xiaowang asked the disabled protagonist to run out and work for a few years. In the early days of the fishing era when this brand had not officially entered the Chinese market, many people simply drove it home.

I haven’t seen it, but those who have seen it feel that the plot is too unrealistic and unrealistic. On the contrary, the funny implantation in this paragraph is not only a close-up in an upright manner, but also because the plot is well designed and the lines are added, it makes people laugh.

The impression is profound.

The same example is again from this brand. In "Shadow Writer", yes, the movies of international directors and stars also have advertisements embedded in them, but they highlight the powerful navigation function just... and combine it with the plot.

It won’t be offensive, and people will remember its function.”

Everyone calmed down and looked at Li Yan with more admiration. When Li Yan said this at the beginning of the Internet, everyone was in the meeting seriously on the surface, but they were very disdainful in their hearts, thinking that Li Yan was just focused on making money.

, and did not have a long-term vision. Now I know that he was not just a whim to make money, but also thought deeply about how to do it! There was investigation and planning.

"Mr. Li, I understand what you mean. We don't need to implant attitudes. What we want is valuable, and at the same time, we have to implant it well and not make people disgusted!" Through the comparison of three effects of the same brand by Li Yan,

Luo Ling made her decision again. Others basically agreed.

"That's right, we are not asking the audience to count brands and advertisements. Let's make a few high-quality products! What we should add specifically is not to see which ones we can attract, but which industries are worth attracting! First, read the script carefully and put it in

List down the essential and important props that will be used, and then select them to promote advertisements. As you all know, our shooting progress is very efficient, so we have to go fast!"

After the decision was made and before everyone dismissed the meeting, Li Yan asked Luo Ling, who was in charge of the matter, to stay and gave her a few special words: "Remember, we hate the director. If we don't give a big investment, we must highlight two points.

No matter how many minutes each scene has, you can list all the stars of our show and highlight them; the other one is Paradise Movies, which can be emphasized as a wholly-owned subsidiary of Paradise Group to let customers know our strength.

"

"Understood!" Luo Ling was convinced. It was produced by a subsidiary of a large group, and there were so many stars. You said it was a small and medium-sized investment, but others still didn't believe it. As for the new director, who cares? Maybe you think

The company wants to support this director.

It was decided at the meeting that everyone started working. Li Zhu was left alone. He couldn't let himself quiet down, otherwise he would still have random thoughts. So, continue to implement the problem.

The current placement of advertisements "Ji Ge" is just his unilateral decision. He has not discussed it with the other two main investors Chu Yi and Mo Yan, nor has he discussed it with the film's chief producer, producer Qiao Pan, and director Zhou Yuan.

Chu Yi, Mo Yan, and Li Yan are confident in persuading them. The purpose of investment is to make money. Being able to recover some funds before the release is a good thing for everyone. The pressure on the box office does not need to be so great. Because of the embedded advertising

The cost will not increase much, but the income will be real. If you can add 40,000 yuan of advertising, you can save 10,000 yuan of box office pressure. But Qiao Pan may not see it this way. He has already spent a lot of money on this movie.

A big effort.

Sure enough, after Li Yan called, both Chu Yi and Mo Yan agreed and expressed their full support for his decision.

Anyway, Li Yan is the big player. If he loses money, he will lose even more. Of course, he will not do anything that is not conducive to profits.

As for Qiao Pan, he has been busy. During the filming period, he not only has to keep track of all the progress, but also coordinate the schedules of all the stars and actors. At this time, of course, it is ordinary to accommodate the big names. Some big names

It had only been a few days since the start of work, and the entire crew had to cooperate with him. However, because of the rush to shoot, no matter how hard he accommodated, the crew would never have a break. While one person was waiting, he would shoot that person, and even an assistant director was assigned to go.

Shoot some outdoor scenes. Be prepared in advance.

He also knew that Li Yan would call him personally, usually to discuss more important matters with him, otherwise he would delegate power to him and let him discuss with Zhou Yuan to take care of all the affairs of the crew.

"Mr. Li, is there anything important? I've sent someone to inform the company about the crew's progress."

"It has nothing to do with the progress, Lao Qiao. I have something else to discuss with you. How about we have dinner together tonight?" Li Yan decided that it would be better to find a suitable time to discuss. Qiao Pan's hard work on the movie, he is

You know, cooperation cannot be accomplished through coercion.

"I have work in the evening, so forget about eating and let's talk about it after I'm done! You want to ask about Zeng Zhangxi's situation, right? She's okay. Although she doesn't have the basics, she has good comprehension skills and strong communication skills. I will teach her well.

Let her be my assistant and take care of issues such as theater chains, so you don’t have to worry about it.

"This." I completely believe you, okay, I'll just say it! If you think what I said is wrong, just say it directly." Seeing Li Yan say this, Qiao Pan let go of the things around him and became serious.

: "What went wrong? Someone complained to the secretary"

"No, it's my problem. I think about the investment of 10 million, and the time is so tight. It will be a lot of pressure for the crew and you. If necessary, I can try to increase the investment

Qiao Pan thought it was some kind of problem. When he heard about the investment, he was about to say a few polite words, but what he said next made his heart beat. "Well," I will try my best to control the funds, but if the funds are sufficient, I think we can do it in the later stage.

You can invest more in publicity, or you can publicize it in advance.”

"That's the problem. The increase in investment also puts pressure on us to recover. So, I thought of product placement, fearing that he would be strongly disgusted. Li Yan then elaborated on his opinions on product placement, saying that he would use the plot to

For the main purpose, we will only add appropriate advertisements to necessary props and will not impose any blunt advertisements.

After listening to Li Yan's words, Qiao Pan was silent for a while, and then said slowly: "Mr. Li, to be honest, I personally don't have much objection to product placement, because I am not pursuing any art, I just want to prove myself.

I want to be able to continue to work in this industry. Therefore, when many people rejected me, you were the first to think of me when you had the opportunity. I am very grateful. I am working hard now. One of the reasons is that I don’t want to let myself go.

I can’t stand up, and the other reason is that I don’t want to drag you down.”

Li Yan was a little surprised that Qiao Pan said this. Because this was originally a win-win cooperation, he was not a philanthropist who helped Qiao Pan unconditionally. On the contrary, he was not very generous in terms of investment.

"In terms of product placement, I have actually done some research, but because the time when we started operations was not good, it is already difficult to make a movie well in such a short period of time, so it is me or Xiao Zhou,

There is no more effort to do this aspect. Since Mr. Li has a plan, I believe you can do a good job. Don’t care too much about our opinions. We all need a movie to prove ourselves, but before that

.We must not let the boss lose money first, otherwise we will not only have no way to continue to prove ourselves, but we will not even be able to get investment for the next movie. Once confirmed, just come to us directly on the set, and we will make appropriate decisions based on the customer's requirements.

adjusted

"Jia, don't say anything, I will let people do things. The time you have repeatedly stressed,

This is a business society. Even Director Feng Xiaowang, who was the first and most aggressive in the country, sometimes had to compromise on this matter. Not to mention Qiao Pan, who has now challenged the investors?

His words made Li Yan somewhat helpless. But he had nothing to be ashamed of. It was originally a commercial project like this. Only when the company could recover a certain amount of costs in advance could it provide more support in the later stages.

In the final analysis, this is just an entertainment film, not a serious art film that wants to win awards.

Everyone has food to eat, which is the most important thing.

After talking to Qiao Pan on the phone, Li Yan came out of the conference room.

He came to the smoking room alone to smoke, and while puffing away his smoke, his thoughts were relaxed. Although he had been suppressing it and not thinking about it, when he calmed down, he still couldn't help but think of us.

Zhang Yurong works in a building.

The ancients said that one day is like three autumns apart. This sentence, in modern people's mouth, often becomes a ridicule, or a formula like an eternal oath.

But it has only been a day and a half since he left home yesterday morning. During this day and a half, Li Yan tried hard to forget himself! Yes, only by forgetting himself can he forget to think about other things.

Zhang Yurong bit by bit. Yesterday, he allowed himself to integrate into Duan Haibo, Lu Jiajing, Lu Lijun, and Han Jinlong, making himself a member of a group of friends instead of an individual; today, he allowed himself to integrate into various groups.

In this kind of work, let yourself become a part of the work and no longer an independent person. But now I stop and realize that no matter how many things I do or how many people I work with, time still passes so slowly!

Just like drinking last night made him more awake, smoking now can't make him anesthetized. Yue Yao's words last night and Jiang Xueyin's words this morning made him worry about Yu Rong's condition.

I wonder how she felt during the day and a half she left?

Will she be affected by this incident when she goes to work today?

Now that she has calmed down a bit, would she want to receive a call from him?

After smoking his second cigarette and finding that the cigarette box was empty, Li Yan stretched his body. He secretly laughed at himself, he is a third-year man, why is he still worrying about gains and losses like a boy in love for the first time?
To be continued...