Chapter 1442 Advertising
Of course, this kind of exposure is not arbitrary. Brand building materials companies can set the number of people to be placed, set the real country to be placed, or even set the real urban area to be placed. Different cities will adjust the price according to the number of brands participating in the placement at the same time. The more companies to be placed, the higher the corresponding promotion unit price will be.
This precise user advertising has made all brand building materials companies profitable. After all, it is probably impossible for anyone to directly smash the head in front of an amazing number of world players. However, if you can choose the country and region for advertising, you can place market advertising very rationally based on the market situation and the plans that new market needs to expand, and you can tap potential customers to the greatest extent.
In this way, compared to the purposeless advertising, the home improvement industry and the real estate industry are more willing to give advertising fees to Tencent, thereby obtaining more effective users. They can also get close contact with users in the game, making it more convenient to communicate and conceal, and have a very high effective customer rate!
In fact, it is not just the home decoration and building materials and real estate industries. As long as you advertise in the game, you can choose to place it in the country, region, and even advertise according to gender and age.
Although this advertising technology is not uncommon on some search engines and video websites, the only one that can truly achieve complete accuracy in gender and age is probably the Sky Dungeon.
After all, Sky Dungeon is a real real-name online game, and you must log in to the game yourself. It is not like some search engines, video websites, etc. The family may use the same account, or the child is using the parents' mobile phone, which will cause advertising placement errors, which will greatly reduce the delivery rate of the advertisement to the intended users.
Simply put, it was originally a liposuction weight loss advertisement for young women. The search engine thoughtfully displayed the news on a young woman's mobile phone. As a result, the young woman's son played with her mother's mobile phone and clicked on the advertisement.
Although this operation will not lose a dime for young women, for the advertising agency hospital, this click may cause a loss of 10-100 yuan.
For search engines, although they earned this click fee, they generated an invalid click, which reduced the user's efficiency and reduced the advertising effect.
In fact, this situation is still good. In fact, search engines cannot collect real information from all users, they do not know the other party’s age and figure, and they don’t even know the user’s gender. It is easy to recommend liposuction and weight loss advertisements to a skinny girl to form spam information.
You should know that many advertising fees are charged based on the number of pushes, or based on the number of impressions. Regardless of whether the player clicks or whether the transaction is completed, the advertising fees are charged.
This way of charging by push and display volume has discouraged many operators. Only some large companies can advertise without hesitation and do not care about the efficiency of advertising at all.
When it is placed in the Sky Dungeon, the group of people will be clicked on by the group, and there will definitely be no advertisements that will be misreached.
After all, the Sky Dungeon game is not allowed to be practiced on behalf of others, only the person is allowed to log in!
In fact, this precise placement is not the most profitable for Tencent itself. Although fuzzy placement will produce more ineffective promotions, many companies will still show fuzzy matches to more people, allowing more people to click, and thus earn advertising fees.
However, Kitian Nongjing still uses such an accurate advertising mechanism, which is to fulfill its promises, realize the great blueprint of Jingtian, and let the game truly promote the development of the world economy.
Even if it is advertising, the seller must gain great benefits, rather than using a large number of advertisements, the money earned is only enough to be enough for the promotion fee.
This kind of embarrassment actually happens in reality. In addition to search engines, video websites, and e-commerce websites, each online store needs to spend various promotions to increase the exposure of the product, but the money earned may end up being the same as the promotion fee you paid, or even losing money.
In other words, after working hard for a year, I have handed over all the money I earned to the advertising company. I have not made any money, but only earned some reputation.
In fact, a large part of the reason is the misreach of advertisements. When you search for the items you want, products that do not match your identity appear in the promotion advertisements, wasting time for both parties.
However, Sky Dungeon is different. As long as the operator smashes advertisements, he can attract real users. He can understand the needs of users based on communication and insight into users' needs, identify effective users and potential users, focus on developing effective users, and cultivate emotional development for potential users...
In half a year, the offline pet park, AI breeding farm and AI plantation in Sky Dungeon are under crazy construction. The trial effect is far beyond Tengyi Company's expectations. Shared pets are in short supply. More people want to have their own pets, and even want to have their own plantation or breeding ranch.
Obviously, the construction of ranches and farms is relatively slow, and the investment amount is relatively large, and negotiations are still required with governments. In short, this is a long-term project.
Compared with the pet park, the construction of pet parks is faster. After all, this setting is similar to a pet club. As long as you rent a factory or something, you can carry out construction and renovation. Moreover, the pet property management is relatively loose and there are not so many twists and turns.
As for whether you can build a supporting resort hotel, it depends on the future development of the pet park.
In the blink of an eye, Sky Dungeon celebrated its second anniversary. June 16, 2022, this is a day that will make gamers around the world crazy.
Compared with the first anniversary event, Kicking Tiannongjing did not do anything to the world this time, and once again created a series of incredible anniversary events, nor did they stop playing the game daily, but only temporarily closed down large-scale events such as invasion of forces and guild competitions.
At the beginning, everyone was a little confused, but many people who knew how to kick the sky and go well understood that this was a little pleasant before the storm came.
After a little rest, there will be an exciting storm that will come to the Love Marriage Continent!
Everyone was ready to shout in their hearts: Let the storm come more coquettishly!
Most members of the Qiyun Guild have been upgraded to level 68 at this time, and the first echelons of other guilds have also chased to level 67. Ye Lanmeng is still behind the main force at level 6 and is in the early stage of level 62.
Chapter completed!