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The light flows on the bottle of perfume on the table.
The symbol on the bottle is "extraordinary" in seal script.
The people in the square stared blankly at the blacked-out screen, with her voice still echoing in their minds, and the picture still lingering in front of their eyes.
Who is that?
That face, is it really? Gu Lan? The retired queen Gu Lan??
Where does this advertisement come from? Why haven’t I seen it before?
What's the name of this brand?... Bufan?
How come Gu Lan is filming an advertisement again? Why is this advertisement so aggressive? Is this an ordinary endorsement?
Or? Say... is it? A declaration of war for her comeback?
Thinking of this possibility, many people came back from the shock, their hearts trembled, and at the same time they hurriedly opened their mobile phones and sent inquiries to the Internet——
"Gu Lan is back??!"
Immediately afterwards, large advertising spaces across the country began to play this advertisement one after another. More and more people saw it, and the news and popularity poured in. The hot search for "Is Gu Lan back?"
Reached first place.
Major marketing accounts caught wind of this and began to carry videos and screenshots, and reiterated the grand occasion of the year Gu Lan retired from the industry.
"Three years ago, the most popular queen Gu Lan chose to retire for the sake of her family. Since then, the entertainment industry has lost a legend. Do you know Gu Lan?"
"I heard that Gu Lan is accepting commercials again. Is this it? Are you ready to make a comeback?"
"Now that the popularity has dissipated and new people have emerged, do you think Gu Lan can still be popular?"
Compared with marketing accounts competing to stir up controversial topics and complete KPIs, netizens' discussions are much more enthusiastic.
"I just want to know what brand this perfume is? It can bring Gu Lan back!"
"The advertisement was shot really well. When I saw it on the street, I was attracted. This is definitely the one that best suits Sister Lan's temperament in so many years! Is Sister Lan really going to come back?"
"Why do I feel like the advertising slogan has a special meaning? Damn it, could it be? It's talking about Gu Lan's married life?"
"??? Such a beautiful wife, why don't you support her? Tell me? What kind of bad man married Gu Lan back as a nanny? The hatred for his wife is irreconcilable!"
"The advertisement is really well shot!! I want to buy it!! Sister Lan, please come out and give me a link!! Please!"
The two most popular topics are: Is Gu Lan? Is she really making a comeback? What is an extraordinary perfume? What brand? Why have I never heard of it? What does it have to do with Gu Lan?
Amid the anxious discussion among netizens, a newly registered Weibo quietly released the news.
Bufan Perfume: New products will be released at the Haishi Exhibition. Congratulations to Gu Lan for becoming the spokesperson of Bufan Perfume. Say goodbye to the past and move towards Bufan.
In just two lines, the amount of information is amazing.
Netizens rushed in after hearing the news, and the number of likes on this Weibo quickly exceeded one million. Hot one was immediately downvoted, and the new entry became "explosion".
#GuLANcomeback#.
At this moment, the hustle and bustle of the Internet, the lag of the server, and the constant refresh of page views data every second showed everyone the volume of traffic represented by the name "Gu Lan".
Many people who had long classified Gu Lan as a has-been realized that she was of an era, and she was not outdated at all.
As long as she appears again?, she can still ignite the topic as before.
While this advertisement quickly became popular all over the Internet, more and more people began to care about another issue——
What is this perfume brand? Where does it come from?
What is it? Who filmed this ad? Who helped her regain her glow?
The industry has long been in turmoil over this advertisement.
This was especially true for the second advertising agency that Shen Yuntang approached.
At this moment, they all stared blankly at the advertisement that was played repeatedly on the computer screen, not daring to say a word.
The boss looked solemn and said, "Is this how perfume ads are done?"
"..."
"Then how can someone come up with a plan without a template?"
"Not to mention brainwashing, is it that difficult to come up with an advertisement that is somewhat recognizable and can be remembered by people?"
"Are these techniques difficult? We can all do it, but why at that time? We just couldn't give it to them? Obviously there is such a good model as Gu Lan, but Party A is so wealthy, how can it take away the popularity?? Now? The whole Internet is discussing this advertisement. If it is made by us, how much fame can it bring to the company?"
After scolding the boss with a stinky face, he said: "I'm going to call you? Tell me which one it is? Let's go. This is bullshit luck."
However, before he could call to find out, Gu Lan logged into her account that had been suspended for three years, forwarded the Weibo post, and only posted a simple paragraph.
Gu Lan: Thank you to Ms. Shen for personally designing the advertisement, and also to thank her for taking me out of the predicament and giving me this endorsement opportunity. Meeting Ms. Shen is the greatest luck. I am back.
The boss was stunned.
After a while, he raised his head with a strange and dull expression.
"Is this?...an advertisement made by Mr. Shen himself?"
The others were also stunned.
Did she do it herself? Isn’t she an outsider?
After a long while, the designer Shen Yuntang, who had gone away, was so embarrassed that he had never experienced such an embarrassing moment in his life.
He said that he would not know how difficult it was until she did it herself. Unexpectedly, Shen Yuntang actually did it by herself, and it successfully aroused heated discussions. She said that she looked down on those plans, which turned out not to be a nitpick, but to be honest. Can you make something better and more suitable for Gu Lan and Perfume?
Mr. Shen is indeed picky, but her aesthetics are impeccable.
Because the requirements are high enough, better designs can be made.
His face felt hot, and he wanted to find Assistant Shen's contact information and apologize to her, but they had blocked him long ago.
This advertisement that might have had his name on it has been played repeatedly by countless people and spread out of the circle, but it is completely impossible to have anything to do with him.
Shen Yunhe's face that day could no longer be described as livid.
She had just finished recording a program and came down to touch up her makeup. Her manager hurriedly sent her a message, sending dozens of messages.
Shen Yunhe frowned, and was just about to ask if she was in a hurry to reincarnate. When she opened the door, she saw the news that instantly made her face lose all color.
"Gu Lan's Comeback".
She held the phone and completely lost her reaction.
From the day she debuted, she was always afraid of this day. She wished that this person would disappear from the world forever, leaving only her fame for herself to ride on.
Almost all the bonuses that Gu Lan had freed up after withdrawing from the circle were taken up by her alone.
As Gu Lan's meal replacement, Shen Yunhe developed exceptionally smoothly from the beginning, so smoothly that she almost forgot about this person's existence and enjoyed everything she had now with peace of mind.
Until later, she began to hate Gu Lan and everyone who compared herself with Gu Lan.
How could she tolerate Gu Lan coming back to steal her own things?
Even her manager advised her not to be nervous. Gu Lan has long since passed. Even if she comes back, she can only make a fool of herself. Not many people are still waiting for her. You are the most popular one now. You have already put this aside. Traffic flow is firmly in your hands.
But now that Gu Lan has really come back, they were caught off guard and realized how outrageous their previous conclusion was.
Even if Shen Yunhe has sucked so much blood from Gu Lan, what she has... seems to be far less than what Gu Lan still has.
Originally, she and Shen Anguo had been on the hot search topic for a long time, and the whole Internet was talking about this topic. But as soon as Gu Lan suddenly appeared, all the limelight fell on her, and no one was there anymore. What are you thinking about? Who cares? Shen Yunhe is? No? He is a real perfume producer.
Shen Yunhe has been domineering for so long, and for the first time, he experienced the feeling of being left out by the traffic.
What’s even more hateful?…
They also endorsed the same product.
Shen Yunhe had just announced her own perfume brand, and Gu Lan had announced an unknown perfume brand and made an advertisement to satirize her.
Isn't that what "cannot be copied" means? She is a copy of Gu Lan.
She refused to believe that Gu Lan deliberately stepped on her to get the position.
Shen Yunhe's face was livid. He had just called Shen Anguo to ask Shen Anguo to sanction that extraordinary perfume, at least to let them know that there are some people in the industry who should not be messed with. As soon as he answered the phone, Shen Anguo on the other end was even angrier than her. Still awesome.
"Extraordinary perfume, extraordinary perfume, what on earth is this?? It has taken away all the advertising space that I am interested in. Wherever I go, it is overwhelmingly filled with their advertisements. Why invest in so many advertisements?" Can you get your money back? Is this a nouveau riche thing? It makes me sick!"
Shen Yunhe's heart skipped a beat and he said dumbfounded: "The one who stole our position is? Extraordinary Perfume?"
"That's right! Isn't that right? This company that came out of nowhere is still in the same category as us, even the packaging bottles are similar. It's so shameless! Let me see what they can do after the advertising is finished. !How much do you think you can sell?”
Shen Yunhe hung up the phone and stood still. For some reason, there was always something vaguely bad in his heart.
How could it be such a coincidence that the advertising space in their home was snatched away from "Bifanfang" perfume, but the spokesperson still used it? Gu Lan, how could this happen?
Could it be that someone is targeting yourself?
Who? Which of her opponents can make such a big move?
Shen Yunhe's heart suddenly felt chilly.
She held her phone and began to be in a daze. Suddenly she saw a message pop up on her phone. It was her agent telling her that Gu Lan had posted a Weibo message.
She said that the advertisement was designed by Ms. Shen, the brand was founded by Ms. Shen, and the endorsements were also invited by Ms. Shen.
To be continued...