Chapter 442 Zhao Shuli's Dilemma
Shuli Zhao had never thought that an online drama could make a man like him burst into tears. During the process of watching the drama, he shed tears several times.
Even after reading it, the depression in my heart was not relieved very well.
Although judging from the ending, this is already a HE ending.
but……
Peng Hui smiled and seemed very satisfied with Secretary Zhao's reaction.
To be honest, originally Shuli Zhao was interested in Peng Hui's web drama...
In fact, I don't have any hope.
Otherwise iQiyi would not refuse.
Such a good drama, a drama made with great care, in this era, it can definitely be called a classic!
If Secretary Zhao knew that iQiyi refused without even coming to watch the show, I'm afraid he wouldn't be surprised by the other party's rejection.
Strictly speaking, this is a good drama, but this drama...
I'm afraid it won't gain much in terms of ratings or anything like that.
This is one of those plays where people who like it take it as a bible and those who don't like it throw it away.
Such a drama cannot be simply judged by ratings and click-through rates, but should be watched with a mentality of facing the problem head-on.
"Director Peng!" Secretary Zhao stood up and saluted Peng Hui: "I only represent myself, and on behalf of those who have been hurt... thank you!"
Bowing at 90 degrees, I even heard a "Zila" sound because I was too fat.
"Manager Zhao is so polite." Peng Hui did not laugh, but sighed softly.
In fact, to be honest, what Peng Hui wanted to shoot at first was just the subject of "dust explosions".
But later, after learning that this year's filmmakers would collectively withdraw from the Golden Horse Awards, the theme of the story was shifted to "random killings", a social issue that often occurs in Wanwan.
It is precisely because of this that this drama attracted Jia Jingwen, who originally wanted to reject it.
Then there is the negotiation of the selling price.
The finished film is actually not expensive.
Although Xiaoju is one of the popular celebrities, her salary is actually not high.
So the overall price becomes 10 million plus a share of subsequent views.
The share ratio is thirty-seven.
That is, the website gets three and Peng Hui gets seven.
It sounds incredible.
But in fact, it is not difficult to understand.
For Penguin Video, Peng Hui’s entry means huge traffic.
And this traffic will also bring good profits to the video website.
So overall, it's a special case.
Of course, this is Peng Hui. If it were anyone else, Penguin wouldn't care who you are.
Calculated based on one thousand views/yuan, after the first month of the film, the number of views of the film was fixed at 180 million.
There is no victory over nothing.
No matter what you say, this drama finally paid off.
This is real.
The total cost of the film was only 9.5 million.
It's a small profit.
Although he didn't make much money, the Douban rating of this drama was very high.
9.5 points!
This is not a lot of money for a realistic film.
Even for Penguin Video, it lost a lot.
but……
Reputation reversed!
Previously, Penguin Video was a latecomer. Although it had caught up with its small profits in documentaries, animation, sports and other ratings in recent years, and even surpassed the declining Youku in one fell swoop, it was still far behind iQiyi.
It’s not that there are no online TV shows.
but……
Not as many hits as iQiyi.
At this point, I have to say that iQiyi is indeed crushing in terms of self-made online variety shows.
Even for a long time, Penguin Video has been in a very embarrassing situation.
That is, there are many popular online TV shows, but very few are famous and outstanding.
It’s not like there are no solo dramas, but...
The quality is too poor.
Many times, the phrase "Penguin Video's exclusive drama = joke" has become a common phenomenon in the industry for no reason.
Actually this is quite normal.
The stronger a company is in other aspects, the weaker it will be in other aspects.
Some people may be confused by this.
Then let's put it another way.
I believe that many people who know about Korean entertainment, or even those who don’t know Korean entertainment, should have heard of the famous name S Dian M.
This South Korea's number one talent agency, which was originally meant to be the "hall of stars", is a powerful player in the music industry, but at the same time it is extremely humble in the film and television industry.
In the early years, when it was possible to invest a popular traffic star in a popular TV series, they all asked for this and that.
Resources are also needed to pave the way.
Do you have a sense of déjà vu with SNH48?
Penguin is indeed very weak in the film and television drama industry, or in terms of video websites.
for example……
The movie version of "Three Lives Three Worlds Ten Miles of Peach Blossom" which was previously ridiculed by the Internet.
It seems pretty good at first glance, right?
but……
Greasy!
disgust!
So much so that the actor Yang Yang was almost scolded to death by public opinion!
Not to mention Liu Tianxian’s deceiving look.
simply……
There really is no harm if there is no comparison.
Unfortunately, the original work of that drama itself was a solid plagiarism, so all the abuse was added to Penguin Video.
It can be said that the Penguin videos in the past two years have made me want to cry without tears.
It just made Peng Hui feel strange.
After talking about business, the two chatted casually.
"Manager Zhao." Peng Hui asked strangely: "With all due respect, since you are the manager of the marketing department, can't you find good dramas?"
There are a lot of good dramas these days.
This is the truth.
Although it is a cold winter for film and television.
But that's just because there are fewer people investing in star dramas and theatrical movies.
In fact, there are more people filming web dramas and web dramas.
Among them, Internet University will not consider it for the time being due to its weak liquidity.
However, online dramas have caused a blowout due to the emergence of many classic online dramas.
After all, the cost of online dramas is not high, and most actors do not need traffic, so the cost can be controlled very low.
The more you take pictures, the more exquisite products you will get.
With Penguin's ability in gaming, there is no reason why it should be so weak.
"Director Peng, you don't know something right now." Secretary Zhao explained with a wry smile: "First of all, I just came here this year, and secondly..." Secretary Zhao said helplessly: "Because of the previous investment failures.
, the resources we Penguin Video can get every year are really... not high."
Peng Hui was stunned for a moment and then understood the penguin's predicament.
In the past two years, with the upcoming launch of National Bank Steam, Penguin has naturally increased its investment in developing its own game platform.
But Penguin's profit is fixed every year.
Then at this time, everything has a priority consideration.
Let me ask you, if it were you, faced with a video website department that continues to fail in investment and cannot repay its capital, should you first reduce the amount of investment and invest your limited resources into more profitable projects?
Chapter completed!