Movies have never been a single entertainment product. A good movie is the brainchild of a certain director throughout his life.

But good movie box office is definitely the result of a series of things happening in the current time period!

Very simple reason.

Why did "Mermaid" suddenly increase to 3.4 billion when others were still wandering around one billion or two billion?

On the one hand, it is because of the previous box office fraud of "Monster Hunt", which has caused many viewers' attitudes towards so-called domestic blockbusters or so-called mainland filmmakers to change.

Because in 2013, Uncle Benshan made it clear for the first time that he would withdraw from the Spring Festival Gala stage. The Spring Festival Gala that many people were looking forward to on the Spring Festival evening became boring.

However, happiness during the New Year is something that has been engraved in the hearts of Chinese people.

But at this time, the only person waiting for the New Year did not show up.

What to do?

Unfortunately, this year's Spring Festival Gala was criticized miserably.

And amid all the excitement, on the first day of the new year of this year, Star Master's movie appeared.

It has been five years since the last movie in which Mr. Star starred. The last time there was news about Mr. Star was as a producer and screenwriter in an animated movie in 10 years.

And that animated movie is still in a state where no one cares about it.

In other words, for many people, the name Xing Ye has not been heard for five years.

And those born in the 80s, 90s and even some people born in the 00s are all fans of Star.

These people have grown up and have money. They want to support Mr. Xing, and add the slogan "Owe Mr. Xing a movie ticket".

After waiting for a while, the box office revenue of 1.245 billion appeared!

Then came "Mermaid", which had a box office of 3.4 billion after three years.

Of course, Peng Hui's "Extreme Challenge" is a different situation.

First of all, variety show movies are a highly toxic movie genre.

This has been proven in the big movies "Running Man" and "Daddy" in the past two years.

It's just that the routine of a variety show was moved into a movie, and the result was garbage.

At this point, even people who don't usually go to theater movies will feel extremely uncomfortable when they see this type of movie.

This is just like calling someone a name. After the name is given, it becomes a name.

There are too many black people, and everyone knows that variety shows and movies are garbage.

This view has become deeply ingrained in people’s minds!

Even the box office sales of many major variety shows have gradually proved this point.

Then……

At this time, "Extreme Challenge" appeared.

Is it a variety show movie?

Strictly speaking, it is a play-within-a-show situation, but the actors and the recording process are all in the same format as a variety show movie.

But after adding all of this to one shot, this variety show seems to have a soul!

The soul of a true movie!

What is the foundation of any movie?

It’s a story!

It tells a complete story!

One shot to the end expands the scope of this story from the original variety show movie to the shooting of a variety show movie!

Is this a story?

Yes.

Is it a complete story?

Yes.

Is it good?

Obviously, strictly speaking, there were many mistakes in the content of this play-within-a-play.

These mistakes are all things that will appear and happen in real shooting.

Many people, even those who are not interested in the entertainment industry, or even "savages" who don't even watch movies and TV shows or listen to music, are mostly interested in the production process of movies and TV shows.

So at this moment, when a story that is not that good, but is not that bad either, inspiring, touching, passionate, and funny appears in front of people, what kind of emotions will people show towards this movie?

Naturally, I love it! I am ecstatic! I support it!

First of all, there is an audience in front of you. Some people who have watched it are crazy about Amway. Then the people around them enter the theater to watch it with a skeptical attitude. Then they are moved by the story and spontaneously join in the "tap water" situation.

The box office was naturally a hit.

Today's market is actually not strong enough to support the simultaneous emergence of two movies worth more than 3 billion yuan.

but……

I can’t stand the timing of “Extreme Challenge” itself!

It is half a month longer than "Mermaid".

And this half month is a half month without any opponent!

It was half a month before "Mermaid" had a box office of 3.4 billion!

This half month has become a golden key point for "Extreme Challenge" to expand its popularity and steadily earn box office revenue!

In recent years, with Jackie Chan opening up the Spring Festival stalls, watching a movie during the Spring Festival has become a very normal thing.

As people's material lives improve, spiritual civilization will naturally improve as well.

A good-looking movie naturally becomes a feast for the eyes!

Originally, by the time before the first day of the Lunar New Year, that is, New Year's Eve, the box office potential of "Extreme Challenge" had been squeezed out.

Basically, it can be said that this movie has completely sunk.

Then……

On the first day of the new year, "Mermaid" appears.

Strictly speaking, compared to the box office of 3.4 billion, the reputation of this drama is actually completely polarized.

The pod score is only 6.8.

Just passed the passing mark.

Originally, this was nothing. None of the other movies on the Spring Festival schedule could compete with it.

However……

At this time, a movie that was still in theaters, a comedy variety show with a Dopod score that had stabilized at 8.3 half a month after its release, appeared in front of everyone.

One thing is that the box office has already reached 3 billion before, and the box office potential has actually been exhausted.

Many people will watch it once, twice, or three times, but if they continue to watch it, I'm afraid it will be impossible.

It is said to be the effect of a famous foreign name.

So it stands to reason that during the Spring Festival, the box office of this movie should not fluctuate again.

Otherwise, there would not be a celebration party when the box office revenue is 3 billion.

Then……

It's Spring Festival.

This year is the Year of the Monkey, yes, the Year of the Monkey without Sun Wukong.

One thing to say, although everyone doesn’t like Zhang Jinlai, but without the Monkey King’s Spring Festival Gala, would it be the Year of the Monkey Spring Festival Gala?

Isn’t that just as uncomfortable as eating spicy hotpot without adding chili, eating dumplings without fillings, or eating soy milk without adding sugar?

This operation of the 2016 Spring Festival Gala directly caused the ratings of this year to drop to an all-time low!

This is also the reason why many people go out to see "Mermaid".

Disturbed and panicked.

However……

No matter how high the box office and novel "Mermaid" is, after watching it once, few people will be willing to watch it a second or third time.

But on the night of the Spring Festival, what should I do if I can’t fall asleep after being noisy for a while?

Let's find another movie to watch.
Chapter completed!