If you want to ask who is the most popular in the entertainment industry in the recent period, it is undoubtedly Peng Hui. Even Wu Jing, who has exceeded 10 billion in box office, is not so popular.

The reason is actually very simple.

No matter how awesome Wu Jing is, he is already 45 after all.

Although he is very popular, he is still a bit old for a little girl.

After all, there are still a small number of girls who have the plot of "Electric Father".

But Peng Hui is only twenty-four this year.

For an artist, this is nothing short of a miracle!

The youngest actor and the youngest director worth 9 billion.

As long as the box office of "Cohabitation in Time and Space" exceeds 1 billion, then he will be a director with a box office of 10 billion!

What does that mean?

Even an idiot knows what this means!

You must know that even if Wu Jing directs a movie himself, the box office will not exceed 7 billion!

With such a bonus, where can Dior sit still?

After some discussions, Peng Hui came up with a situation that no one expected.

Spokesperson of Dior menswear series!

Generally speaking, there are three types of commercial endorsement relationships.

From high to low, the three are spokesperson, brand ambassador, and brand friend (best friend).

Previously, Peng Hui was just a brand friend of Dior.

At this level, you usually wear a certain brand of products to attend certain events and stand on stage.

But there is no official recognition.

Note that it is approval, not affirmation.

It's the kind that you can wear, but I won't pay much attention to.

When you become a brand ambassador, you can use it as a promotional channel for this fashion item or the entire series of brands, and you can already attend certain fashion events as a brand sign.

When it comes to spokespersons, it’s even more extraordinary. It means that a certain series of single products of this brand, or even a whole series of brands, has one and only one brand spokesperson!

Dior is one of the six blue-blood families in the fashion industry.

In Europe and the United States, "blue blood" is also known as noble.

What type of spokesperson is Dior?

Generally only Hollywood A-list stars can serve.

Indeed, as a fashion brand that started with women's clothing, Dior's men's clothing is relatively average.

Even becoming a men's clothing spokesperson is not a very special thing.

The gold content is probably equivalent to being the spokesperson of some second-tier fashion brands.

But even so.

This is the first spokesperson for Dior in China!

Even Ying Bao, with the blessing of many previous hit TV series, won the title of Dior brand ambassador in China.

And we won it together with AB.

But what about Peng Hui?

Directly won the endorsement of men’s clothing!

As soon as this decision came out, it caused a lot of controversy.

Some people think that Peng Hui is not worthy of his name.

Although he is indeed very popular, the problem is that Peng Hui's popularity is not reflected in the brand's ability to bring goods, so why...

Three days later, a piece of news came to light that silenced everyone.

In the past three days, Dior’s men’s clothing sales in China have increased by 40%!

Almost instantly, the eyes of all brands turned red!

As a blue-blooded luxury brand, Dior's sales generally find it difficult to see strong fluctuations.

Even when Ying Bao served as brand ambassador, sales only increased by about 10%.

Of course, 40% of men’s clothing sales and 10% of women’s clothing sales are different.

Because of its small size, 40% of men’s clothing is not as good as 6% of women’s clothing.

but……

The meaning reflected in this is very different!

Previously, most of Dior's men's clothing was seen as an extension of a brand type, and the sales volume was not large. For Dior as a whole, it was useless.

But what about now?

The sales volume of Dior men's clothing has soared by 40%, which is already equivalent to the sales volume of some top second-tier men's clothing series!

Note that the second-tier top here is not domestic!

The last one is also the kind that is popular in Asia!

In other words, this sales volume is already very impressive!

What is carrying goods?

This is!

This is also the reason why the voices of discussion gradually disappeared.

But what followed was that Li Shanshan was so busy handling affairs that she felt dizzy.

Of course, Li Shanshan was in pure pain and happiness.

As an agent, I finally experienced this busy life for the first time.

In fact, at the beginning, when she took on the role of Peng Hui's agent, Li Shanshan only did it with the idea of ​​​​surviving her seniority.

Because Peng Hui has little interest in announcements, his commercial value is not high.

Natural Brands Announces Nothing Much.

Although Li Shanshan was a little depressed, she gritted her teeth and admitted it.

After all, it's hard to find a "worry-free" artist like Peng Hui.

But as Peng Hui's career took off at the end of last year, Li Shanshan became busy.

especially……

Peng Hui is also a director.

Looking for him for filming, investment, acting, endorsement...

They almost rolled over in one fell swoop.

If it weren't for Li Xiaoping's help, Li Shanshan almost gave up her career.

Even so, after finishing her busy work, Li Shanshan also lost a lot of weight.

But looking at the seven-digit deposit in her bank card, Li Shanshan was also happy.

Although Peng Hui himself is not interested in announcements and endorsements.

But after all, today is no different than before, and he will soon be independent. With Peng Hui's current situation, setting up an independent studio is an inevitable choice.

Naturally, he also wants to save some money for himself.

So after "The Wandering Earth" became a hit, Peng Hui began to consciously choose some relatively good advertising endorsements.

For example, in terms of cars, Peng Hui is interested in a RV.

I forgot the brand, it was about 3 million.

It seems to be Yingbao's car.

As for the nanny car, it’s Yaya’s.

Of course, cars are a small matter for Peng Hui.

In fact, he stays on the set on weekdays, and there is no need to drive around.

So buying a car is more of a cosmetic thing.

Spend money and suffer.

This is also something that can't be helped.

Compared with clothing and cars, what Peng Hui values ​​​​more is actually mobile phones.
To be continued...