"You want to build a video platform?" Uncle Qian asked in disbelief: "Peng Peng, do you know that this thing is a huge pit?" "Oh?" Peng Hui smiled and asked casually: "How do you say it?"

"Nowadays, despite the fact that the three domestic video platforms have become very popular, in fact, these three platforms are all spending money to make money, and none of them can make money at all!" Uncle Qian said with a serious face.

Seeing Axiang's confused look, Peng Hui explained with a smile: "Brother Qian'er is a rich second generation and is friends with those big guys."

Axiang was stunned and stopped talking.

Of course Peng Hui knows that video websites do not actually make money.

This is nothing unusual.

Although it seems that Xinyue has made a lot of money with Peng Hui's two "Fireboys", the problem is that Xinyue's expenses are also very huge.

Not to mention anything else, the previous blockbuster, which cost 300 million yuan, brought Xinyue less than 100 million yuan in revenue after its release.

Directly lost nearly 200 million.

Such losses are not uncommon.

In fact, although there are three main video websites in this era, the general situation is still similar to the situation when Xinyue first entered the market.

All three families are spending money to earn money.

but……

What Peng Hui wants to play is another one.

"Of course those three video websites don't make money." Peng Hui smiled and said casually: "Because they are too big."

Seeing the confused looks on the three people's faces, Peng Hui smiled and explained.

"With the gradual development of video websites, China will definitely pay more attention to copyright in the future. At this time, content is king."

"But if you want to start a video website, do you have the money to buy dramas?" Uncle Qian couldn't help but ask.

"This is about the style of the video website I want to create."

"Style?" Several people looked at each other, really not understanding what Peng Hui meant.

"First of all, what I want to do is not the kind of film and television drama that takes more than 40 minutes or one or two hours, but... a short video."

"Short video?" The brand new concept made the three of them look at each other and they really couldn't understand it.

"Haha, it's like this." Peng Hui asked with a smile: "I don't know if you haven't discovered a problem now. Don't look at the box office of film and television dramas nowadays, but in fact many people have more and more free time.

More fragmented?”

"I know this." Uncle Qian said, "I know a friend who works in a company. He has a lot of rest time every day, but as long as his boss calls, he has to go back to work. So although he has a long rest time, he has to go back to work every day.

I can’t even finish watching a movie or TV series, I’m so exhausted.”

"That's right." Peng Hui said with a smile: "This is just one, the second..." Peng Hui looked at Lao Guo and asked with a smile: "Brother Guo, how long can a cross talk be?

?”

"A cross-talk segment should take five to ten minutes."

"So, if we streamline and select the essential parts of these cross talks, can the time be reduced to less than two minutes?"

Lao Guo was stunned for a moment, looked at each other and then nodded: "Okay."

"That's enough!" Peng Hui said with a smile: "Through short videos, we can not only promote cross talk, but also attract the attention of many people who are interested in cross talk. There are so many people, even if it is only one tenth, ten thousand

One-third of the people come to watch the cross talk, and 1.4 billion people are enough to feed us."

"But won't this make it a little thinner?"

"No." Peng Hui said with a smile: "I have done the math. I only need to invest about 200 million in the early stage, and that's about it. No matter how much financing we do in the follow-up, it will be enough. But I

Individuals don’t like financing, so they can ensure maximum independence.”

"Then how to make a profit?" Uncle Qian asked a key question.

"This involves business secrets." Peng Hui said with a smile: "Leave these things to me and I will take care of them, but when it comes to cross talk..."

"If you are not afraid of losing your life, both of us can do it." Lao Guo concluded.

"Are you willing to die?" Peng Hui smiled and said nothing.

Axiang looked at Peng Hui's arrogant look, then looked at Guo and Guo, with their curious expressions, and said with a helpless smile: "Do you two know how much he earned from his last film?"

"I've heard a lot about it?" After all, Uncle Qian is a second-generation rich man and a partner, so he naturally wants to know more about it.

It's just that this information has not been announced before, so Uncle Qian is a little unsure.

"He earned 100 million from just one play!" A Xiang said with a wry smile.

"Hiss—" Lao Guo looked at Peng Hui and finally understood why Peng Hui said that his capital chain would not be broken.

A director earns 100 million per film?

Isn’t this too ridiculous?

And Peng Hui is just a special photography director?

"Actually, the main thing is that I didn't expect to make so much money." Peng Hui shrugged, expressing his innocence.

Yes, who could have imagined that this toy commercial actually brought him a profit of 100 million!

Note, it’s gross profit!

That is after tax!

This makes your eyes red!

But who can say anything?

The 10% ratings broke the ratings record in the past ten years!

Although there is some moisture in this ratings, it is just a non-critical prime time period, and there are no particularly high-quality movies in this time period.

So Peng Hui just picked up a big leak.

But the thing is, regardless of all that, this show is a blast!

What is the concept of 10%?

One-tenth of the TV sets across the country are playing this drama!

Calculated based on an average of three people per family, there are 1.4 billion people, which is nearly 400 million families!

One-tenth of the 400 million households, which is 40 million!

More than 100 million people are watching this drama, what does this mean?

This toy is a hit!

It’s really popular!

The appearance of this drama itself is very good, coupled with the excellent acting, even if it is somewhat lacking in the costumes, the explosive special effects have also made many people look at special effects films with admiration!

In the same special photography film, Xiao Si can use the special effects and images to the extreme, but Peng Hui can go one step further based on the extreme!

That’s subtraction!

As we all know, it is very easy to make additions in any movie or TV series.

But the most top directors always do subtraction!

Even "Ready Player One" or "Avengers", which played various jokes in the previous life, are all subtractions!

Don't believe it?

If you take away those fancy things, you can basically find that the script is the simplest routine for upgrading and killing monsters.

But why are these two works still so popular?

It’s because their respective directors have strong control capabilities!

It can make a movie streamlined to the extreme!

Rather than the so-called multi-threaded progress.

Maybe this kind of movie will be good-looking, but this kind of narrative style movie will definitely not have a high box office!
Chapter completed!