What are the most expensive things these days? It is naturally IP.

This is the truth.

In fact, any industry must be branded and industrialized to the end.

Pengda's works are so popular every time, on the one hand, because Pengda itself has a set of strict drama production standards.

On the other hand, it is also because of the continuous IP.

Children are very fond of the new and old.

Unlike adults, they may be able to remember a film and television drama for half a year. Different from that of a child, it will only last for three months at most, and the popularity of a toy will quickly dissipate.

Therefore, Pengda has launched new IPs one after another, which seems unreasonable, but in fact it is very normal.

Because summer vacation and New Year are the times when children spend the most pocket money, the Spring Festival and summer seasons every year mean peak sales season for Pengda.

The popularity of "Strange Girl" has no effort to stop the rise of "Doraemon".

Actually, it's also bullying.

Although "The Strange Girl" has Peng Jiahe, Zhai Yitao, and Liu Chutian and other series of beautiful and handsome young ladies and brothers.

But in the end they all lost to Fatty Lan.

This dormant cat instantly captured the hearts of all children!

Moreover, the production standards for all ages also made adults very surprised by this live-action special drama.

The ratings are also soaring wildly.

From 2% of the premiere, the songs have risen all the way to 15%!

Although the schedule of live-action special dramas has a very special reason, the 15% rating still attracted countless attention.

Weibo was easily captured by this fat blue man.

The last time this happened to be the long episode produced by the same company - "Pokemon".

Coincidentally, "Pokemon", which was originally broadcast for too long and almost became a daily daily life, also ushered in a surge in ratings.

It once recovered to 8%!

I really envy all the film and television drama companies!

However, just when the outside world was in a turmoil because of this fat blue man, Pengda came to a long-lost regular customer.

Yu Zesheng.

Today, Yu Zesheng has long become a veritable deputy director. If he hadn't had enough qualifications, he would have been to serve as the director.

Even so, it is not an exaggeration to say that Yu Zesheng goes sideways on Xihong Satellite TV.

However, it is precisely because of the gradual weight gain of work tasks that Yu Zesheng has not appeared in Pengda for a long time.

"Oh, a rare guest." Peng Hui smiled and hugged Yu Zesheng, and the two of them sat down with a smile.

Xiong Qingchun sent tea and left.

"Huizi--" Yu Zesheng used a very close name and asked straight to the point: "You talk to me, can Pengda make a TV series?"

"Oh?" Peng Hui was stunned, looked at Yu Zesheng with some surprise, and asked curiously: "What's going on?"

"That's it..." Yu Zesheng said with a wry smile.

Only then did Peng Hui understand why Yu Zesheng came to him in person.

In the end, it is still due to the recent personnel changes of Xihong Satellite TV.

The old master is already fifty-nine and is about to retire.

Originally, Yu Zesheng was too young. In the officialdom, being young means being immature, so this Master is destined to be out of his fate.

Yu Zesheng had no intention of becoming a master.

But the problem is that the old master suddenly suffered a stroke not long ago!

Still lying in the ward!

In this way, the position of the Master will be empty.

Originally, all this had nothing to do with Yu Zesheng.

Although he is also a deputy director, there are two deputy directors who are not inferior to him in terms of qualifications, ages, or backgrounds.

Moreover, one of them has long been regarded as the "Crown Prince", that is, the acting director, who is working.

When we get here, everyone would have thought that all this was the acting director.

However, the problem is that there is a direct reversal!

Previously, this old master was generous and had never fought for it in the past. He was very low-key. The acting master was not only young, but also full of energy.

Originally, all this was nothing.

But all this has changed since the old master was admitted to the hospital after a stroke.

The officialdom is that when you walk alone, the old master will have a stroke. This master must have stepped down.

Originally there was nothing.

But in the officialdom, after leaving the position, no one visited the so-called leader again.

It happened to be so inch.

Before, Yu Zesheng was able to become the deputy director because of his real results, but also because of his extraordinary background.

It can be said that Yu Zesheng was able to take the position of deputy director of Xihong Satellite TV, but it actually has nothing to do with the old director.

It is even said in the Taiwan Strait that when the organization recognized Yu Zesheng as deputy director, the old director still retained his opinion.

Anyway, it's a bad relationship.

Originally, nothing was there.

The old Master had a stroke, and Yu Zesheng was actually quite happy.

But it was such a coincidence!

Just after the old Master had a stroke, Yu Zesheng's grandfather also fell accidentally because he was old.

As a grandson and grandfather grew up, Yu Zesheng naturally wanted to visit his grandfather.

It happened that Yu Zesheng's grandfather and the old director were both in the same hospital.

Whether it is Yu Zesheng's not very good political awareness or whether it is a former subordinate facing the former old leader, Yu Zesheng took the initiative to bring fruit to visit him.

I realized that I was the only satellite TV employee to visit since the old director had a stroke!

As a result, just a few days ago, he suddenly received an appointment from the organization!

You should know that the organization does not easily see anyone!

If you meet someone, you will either be demoted or be promoted!

Obviously, Yu Zesheng cannot be the former, so the latter is the only one left!

Later, Yu Zesheng found out that he was organizing a conversation with the old master and asked who was more suitable to take over the position of Master, the master suggested Yu Zesheng.

Although the old master has been unknown in Taiwan for many years and has not formed a clique for personal gain, he is a typical good man, but since he can become the director of a satellite TV station, his opinions are naturally something that the organization needs to consider.

Yu Zesheng entered the final selection stage in a daze.

Although the recent popularity of "Doraemon" has made Yu Zesheng feel a lot of impression points on it, it is not enough!

Age is Yu Zesheng’s biggest flaw!

Moreover, it took him more than half a year to become deputy director, which is too short.

This requires a qualification that is so excellent that everyone cannot refute!

So for a TV station, what kind of programs can attract people?

Of course it's a TV series!

What?

Variety show?

Although the ratings of Xihong Satellite TV are pretty good, they are limited to a few individual time points. It just so happens that these time points are when Pengda plays.

Without Pengda's broadcast time period, Xihong City Satellite TV's ratings can only be described as touching.

This is naturally fatal to a satellite TV station.
Chapter completed!