Chapter 101 Take the pulse of the times

"Distance your sight? What's your sight?"

Wang Chuanqi continued, but quickly realized, "You mean the Internet marketing of "My Savage Girlfriend"?"

Wang Wei nodded: "With the normal promotion before the release of "My Savage Girlfriend" and the normal word-of-mouth spread speed, its box office could not have exploded to that level during the National Day holiday. Who wouldn't have been curious about this before

What about a little bit?”

"But now, who else will continue to think about this question? Everyone is attracted by my new film."

Wang Chuanqi laughed in silence: "I admit that the first Internet marketing effect was very good, but as for covering it up in this way?"

Wang Wei glanced at him with contempt: "I said you only see the first layer, you may not agree; but what you can see is the surface layer."

Lao Wang was dissatisfied: "I want to listen to you, which floor can you see!"

Wang Wei then asked, "Do you know how the TV industry almost forced the filmmakers to death back then?"

A trace of inspiration flashed vaguely by Wang Chuanqi.

This is an opportunity in Dunhuang!

Of course, Wang Chuanqi has now changed his view - even if it is a bubble, it is a valuable bubble.

Fortunately, Lao Wang still has insight.

——He has always regarded it as an animation production company before.

After that, in content production, filmmakers began tout their big productions or big scenes brought by special effects technology, and were committed to making the viewing experience wider than the small screen, which made the audience "scam" back to the cinema.

Well, even if he is not very familiar with the Internet, he knows that this growth rate is quite rare even in the Internet model.

It can be seen from this that the speed of network information transmission and the timeliness of network word-of-mouth influence are obviously to defeat traditional media and the word-of-mouth transmission that everyone trusted before.

How to invest in the Internet?

He was once again convinced that this guy really never plays chess!

Does it mean that whoever can master new channels is... the new king?!

Isn't this a pop-up window?

Perhaps in a few years, pop-ups will make most Internet users feel annoying, but at the moment, Penguin Communication has just become popular, and he can think of and use it. It is really a genius idea.

However, because it is not the most popular portal website nowadays, Wang Chuanqi didn't have much expectation and asked casually: "How many users do you have in your Weibo technology?"

Not to mention that the shady example is ahead - ChinaTV has built on new TV channels, gained favor from capital, and entered the top five.

The movie is probably going to be "forced to death" again.

But later, he developed a communication software and registered it, which is quite easy to use.

Even with his shallow cognition, he could feel that the form of entertainment would inevitably change accordingly.

"... In the end, it was capital that ended this confrontation. The intervention of financial capital allowed film studios and television companies to integrate with each other, reorganized the entire media industry, formed today's five major media groups, and also changed the film industry.

Operation rules.” Wang Wei sighed.

"You mean, history will happen again?"

At this time, he finally remembered that Wang Wei’s Weibo Technology was also an Internet company.

Now this level of loss is a slight slight!

This is another pretty interesting story.

Honor Computer, which previously implanted advertisements in "Genius Gunner", has seen sales explosion this year; Lao Wang wanted to blow up the effect of implant advertisements, but he didn't expect that after looking at the data of the entire computer industry, implant advertisements can only be considered icing on the cake - almost

It's embarrassing.

——Compare, Tang Yu Media, which has the highest market value listed in the media industry, took 20 years to reach a market value of 3 billion yuan, and an Internet company less than two years old could do it easily.

"Awesome, your understanding of the Internet has exceeded that of many entrepreneurs."

Investing in the Internet at this time seems to be a good choice.

According to the results of Dunhuang's first Internet marketing, as long as Tianhu opens the advertising section, it will definitely be in short supply.

In short, as the times change, the audience is more content and is happy to choose more flexible TVs. They choose to vote with their feet, which greatly reduces the number of times they go to the cinema and is more willing to stay in the living room to watch TV.

Entertainment channels have increased, but the audience's attention is limited.

After all, how can a company that only cares about how many people it attracts every day, how much time it spends on the website, rather than how much money it earns every day, be worth so much money?

On the one hand, there is a high market value and on the other hand, there is constant loss. In the eyes of serious investors, isn’t it just a bubble that blows up?

When Wang Chuanqi complained to Wang Wei like this before, Wang Wei smiled but said nothing.

This company, which has been established for 17 months and has not made a profit, shocked all investors. The media spared no effort to promote the future of the Internet, and people exclaimed that the Internet will change the business model.

Tianhu, a portal that created a "free and open" business model in China, was established in 1989. The second year, that is, at the end of last year, was listed on the Science and Technology Innovation Board, with an issue price of 20 yuan, and the highest price rose to 60 yuan on the first day of listing.

At the end of the market, the company's market value was 3 billion yuan!

What kind of bubble is this?

The money from upstream investors hits entrepreneurs like a waterfall, and the entrepreneurs below were knocked out of their heads and began to set fire to burn money without restraint... That's called a bubble!

"Everyone has a network of relationships. The more users, the more connections it will generate, and more connections will attract more users, just like snowballing and bigger..."

Is the Internet an irreversible trend like TV?

Now it seems that this is a sure answer!

And what does this mean for the film industry?

——It means that the Internet, which has a wider range of communication and faster communication speed, will surely become the main battlefield for film promotion;

——It means that the publicity offensive accelerates, and the box office of the movie will inevitably be stronger in the first week. In contrast, the window period may continue to shorten; then sequels or adapted movies with natural attention will become the mainstream of theaters.

When Wang Chuanqi heard this, the more he thought about it, the more serious his expression became.

In addition, you can think more deeply.

"Hiss~" Wang Chuanqi took a breath of air conditioning.

Overseas financing is enough for Dunhuang's filming budget for the next two years.

He doesn't understand technology, but he has some understanding of infrastructure.

Although it may not be able to cover it up for a long time, the later the peers notice Dunhuang's advanced advantages, the more conducive it is to Dunhuang's vulgar development.

In terms of publicity and promotion, TV firmly sits at the top of movie promotion and promotion, from advertising to entertainment programs specifically used for movie promotion, becoming the first scene for audiences to come into contact with movies;

In just a few months, you can gain millions of users, which is something you can't even imagine in the old economic system.

Wang Chuanqi grinned and felt quite honored.

Wang Wei didn't mention that he was the big boss of Dunhuang, and said deliberately: "Really? You'd better think clearly before talking about it. After all, no one knows how to make a profit with a chat software. This is an endless black hole for swallowing gold.

.”

This is not too long ago - since the massive popularity of televisions in the 1960s and 1970s, it has changed the channels for audiences to obtain information and entertainment, and has taken away more than 80% of movie viewers.

This also shows from one aspect that Wang Wei is obsessed with the Internet era, accelerating his pace has arrived.

Speaking of which, Dunhuang was at this stage. Due to lack of capital, it was unable to integrate with TV. It lags behind step by step, thus losing its strength to fight against the five major ones.

"...In August, the registered users exceeded 1 million; before September was over, the number exceeded 2 million; now that October has only passed half, the number of users is already 3 million!"

You need to be pointed out and guided to see the pulse of the times.

When new channels and new platforms appear again, it will inevitably bring about an industry earthquake!

TV did not force movies to death in the end, and Wang Chuanqi did not think that the Internet would force movies to death.

That's what Wang Wei thought.

Wang Wei looked at Lao Wang deeply, and this time he felt a little impressed.

——Although most of them don’t understand this thing.

Filmmakers did not take TV seriously at first. After this trend, they naturally regarded TV as a disaster and resisted TV, such as not selling their products to TV broadcasting, or even refused to let TV companies rent their photography.

Studios, equipment, etc. to shoot TV programs.

It’s useless to ask—for example, Wang Wei had long said that the future is the era of the Internet, but he believed it until the value of the Internet was right in front of him.

Although the five major majors have always rejected rather than actively embracing new technologies, they might be able to get their ideas one day?

It is not scary to be both rising stars, but at the five levels, it is still scary to have resources and people, and it is still scary to seize the track.

Speaking of this, if Wang Chuanqi still has no idea, Wang Wei must consider whether it is time to change his person to lead Dunhuang.

As for starting an Internet company by himself... Well, Lao Wang still knows the concept of "a journey is like a mountain" in his mind.

Wang Chuanqi, who had realized it, stopped stinging his chin and began to seriously think about the chips in his hand.

Don’t laugh, this is the real Internet bubble that Wang Wei has experienced in that world. Even passers-by who has nothing to do with those companies can join in the fun.

Unfortunately, they are all listed and their market value is so high that they can't afford to invest.

He suddenly slapped his thigh: "Even if you can't make a profit for the time being, you have so many users, which is very convenient for movie promotion. For example, when the movie is about to be released, you can pop up a window to let them know that such a movie is released just to let them know that there is a movie released.
To be continued...