Chapter 202 The box office beyond expectations of all parties

Time flies very quickly.

On December 5, "The Maze of Heart" directed by Yu Zhenfeng, invested by Dunhuang and directed by Yu Zhenfeng, was released on this day.

Not only did Wang Wei, Chen Zhenyi and others stand up for him at the premiere, but the two also used their position in the industry to invite many celebrities to support him.

Film and television companies, large and small in the industry, also attach extraordinary importance to the release of this film.

For ordinary audiences, it's very puzzled.

What should I pay attention to in this kind of small and medium-sized movie that is not directed by a big director and has no big stars?

This is not surprising. Although the industry insiders should know everything they should know about Dunhuang’s secret battle with the five majors, they have not yet reached the point where the city is full of storms and are temporarily out of reach.

Only senior executives of industry companies know that the reason why they attach so much importance to this film is to see how strong the five major suppression and deterrence are, and whether Dunhuang can have a little power to fight back.

No matter what the situation is, it can provide a reference for their next response.

Therefore, even Hou Mai, the boss of Eastern Film, came to participate in the premiere of this movie and took the opportunity to observe-

"The box office on the first day is more than 17 million!?"

"The story is exquisite, and it turns around again and again, bizarre but without losing logic. This is the appearance of a dark horse!" Hou Mai thought enviously and jealously.

However--

How could Lao Wang not feel heartbroken? If it is normal to promote the box office of more than 100 million in the first week, it is hard to think that it will exceed 100 million, but 80 to 90 million should be stable. How much is this loss!

——Although I expected that the box office would not meet expectations long before being choked by the five major ones, the pain of skin-breaking is really unignorable after the real numbers come out.

The public report is not displayed, but the reports in his hand have relatively detailed statistics—

All the rest is earned.

Of the first week of nearly 60 million, nearly half of the third, fourth and fifth tier markets contributed;

This is a story with a very dark humor: the village chief’s son accidentally killed a fellow villager and ran away with his girlfriend. When he figured it out and surrendered himself, the body had been claimed by three families in just three days...

One coffin, two lives, three nights and four days, five murderers, nine secrets... You think it is a thriller, but in fact it is black and humorous; you want to laugh after watching it, but you can't laugh; it seems bizarre The story is wrapped in the truth of human nature.

"Fortunately, they are in a fight now, and fortunately, Wang Wei is not a big deal. I hope they will suffer a loss." Hou Mai muttered in his heart.

"But now, there is no momentum, no matter how much it is, there is no chance of scheduling the films. The possibility of exploring its potential is almost zero. The first day's box office, well, should be around 8 million."

And the profit ratio will be very good!

"Why is this happening?"

Could it be that the five major joint suppression is only worth 3 million?

Or is it that "content is king" will overturn "channel is king" and become a new law of the times?

After receiving the latest box office report of "The Maze of Heart", he couldn't help but curse: "The five major ones that are killed in heaven are so hateful. Oh my god, my heart hurts!"

But, the number of screens obtained by "The Maze of Heart" in third-, fourth- and fifth-tier cities is actually no more than that of first- and second-tier cities - especially, the latter is a large cinema, which may be comparable to the former's several small cinemas.

What's more, this kind of small and medium-cost suspense film has another big profit - offline sales of DVDs.

Wang Wei is quite stable because he feels that box office is not very important. Through practical practice, he proved that the third, fourth and fifth-tier markets have great potential, which is the biggest gain of Dunhuang this time.

Looking at the movie being screened, Hou Mai was in a complicated mood.

At the same time, based on his experience in releasing movies, he wanted to estimate the first day of the movie's box office—

However, as far as Hou Mai knows, the production cost of the movie "My Heart Maze" should be just over 10 million yuan.

There is a director like Wang Wei who is good at directors and editors, no wonder the five major players can't stand it anymore.

"If we can promote it on a large scale in media such as TV and newspapers before the movie is released - like listing some absurd reality cases in rural areas - it will definitely make the audience pay more attention to the movie out of curiosity;

Keep up with it, it should be possible to have a 20 million first-day box office.”

Many times, they don’t even need to have a high box office, and they can make a lot of money by selling DVDs alone.

But now the box office results of "The Maze of Heart" are quite good, so Dunhuang will definitely make more money.

The biggest difference is that Dunhuang has made more publicity in the third, fourth and fifth tiers, while limited publicity in the first and second tiers.

The next day, when I saw the box office report of "The Maze of Heart", Hou Mai felt that he had miscalculated!

The box office of 17 million yuan on the premiere day is a big commercial production, it will definitely be a failure;

17 million is not much worse than his normal estimate of 20 million.

what does that mean?

It means that "The Maze of Heart" may be released in a few days and will be able to recover the cost through the domestic box office.

There are many people in the industry who share his feelings with him.

"At present, Dunhuang has produced another good movie!"

Hou Mai was confused.

For example, Song Zhicheng also wrote and directed himself, but the scripts he wrote were usually only able to make that taste.

But "The Maze of Heart" was 23 million on Saturday and 19 million on Sunday, with a total box office of nearly 60 million in the first week, which is enough to make them call it a hell!

Little did he know that on the other side, Lao Wang was not very happy either.

They are confused, they are confused, they do not believe...

Especially at the end of the film, there are no harmonious subtitles in the original work, and the dark side of the village chief and son are endless aftertaste.

As the box office of first- and second-tier cities is gradually saturated, third-, fourth- and fifth-tier cities will become new growth points in the film market, and Dunhuang has also obtained a period of development opportunities.

This shows how perverted Wang Weina is. It is no exaggeration to say that if he is alone, he is like a script library, and it is all high-quality.

Even if Dunhuang invests a lot in publicity and distribution due to various pokers and investments, it is estimated that the total cost will be difficult to exceed 30 million.

This movie can be seen as if it is not a big investment. With such an estimate, there should be no big problem in recovering costs through domestic box office, but for a movie with a dark horse posture, it is undoubtedly a major failure.

Hou Mai felt that his inherent cognition had been exposed.

This shows that the attendance rate of the third, fourth and fifth tiers is very high.

"Is this a blessing in disguise?" Wang Wei shook his head and said.

"It's a blessing in disguise!" Lao Wang retorted angrily: "Even if there is no such "disaster", we have done our best to go down to the channels below the third-tier cities. We have been sure to eat this piece of cake, and it is still equivalent to

I'm forced to cultivate the market for my peers!"

"Okay, what you said is reasonable." Wang Wei shrugged and said, "Then let me change the word. Is it a bit difficult for the Five Great Masters to be a tiger now? Are you a little happy when you think about it this way?"

...

An ordinary day of home isolation ~~~
Chapter completed!