Chapter 296: Just a few dollars to sell around (4K)

In fact, regardless of personal perception, peripheral data is most of the time opaque.

The most intuitive data is always the box office.

In the same period, no matter which publisher is paying close attention to the competitors. Once the box office is showing signs of fatigue, they must immediately send someone to contact the theaters, striving to grab more canvases from the other party!

Unfortunately, the box office "Tongpao" has become the "soft persimmon".

It cannot be said that the wall is falling and everyone pushes it, but if you have the opportunity to step on Dunhuang, which was previously aggressive, basically no one will be lenient.

In addition, theaters lack confidence in the long-term casting ability of the movie "Tongkat", so the screening rate of "Tongkat" has been declining continuously.

Interestingly, the number of "Tongkats" has been reduced, but the attendance rate has increased, resulting in the single-day box office not falling much.

However, compared with the reputation and box office, "The Lion King" has been far behind the box office!

"Dunhuang's first battle this year ends here! This shows that our new strategy is successful."

In the president's office of Lianya Film, Xiong Yi is on the phone with whom.

I don't know what the other person said, which made him smile relaxed.

"Yes, the advantages of 'high-quality horse' over 'low-quality horse' are fully demonstrated. The best thing is that we don't have to bear direct losses yet."

What does this mean?

This shows that either every audience who has watched the movie has emptied their wallets and spent a lot of money, or there are many audiences who have not bought movie tickets at all, but are buying around.

The other party replied, and Xiong Yi nodded unconsciously, "You are right. Dunhuang will not be damaged, but this time it has also severely damaged his momentum. This is very important, and it will not even be done in the future.

If we need to take the lead, many people will take the opportunity to attack them..."

The five majors are self-distribution, and of course they will not put their own films and the Hollywood "high-quality horses" they introduced in the same period. There is no need to worry about affecting their box office results, but they will definitely be filmed in the same period produced by other film companies.

, forming a strong impact!

On the other hand, in the Dunhuang president's office, Wang Wei finally smiled comfortably when he saw the preliminary statistics of "The Totoro" around the entire Spring Festival.

At least it is in a popular schedule and has done its best in publicity... As for having strong opponents, isn't this a matter of course? With the number of movies produced in the Chinese entertainment industry every year, which schedule does not have strong players?

In this way, the five major areas are almost invincible - they mainly invest in promotional and distribution costs. According to the issuance agreement, regardless of the box office, their promotional and distribution investment will be deducted first, and then the accounts will be divided.

...

However, Wang Wei deeply agrees with the judgment that this creature can make the world famous.

On the other hand, Lianya Entertainment also has the same worries as Disney - the traditional animation school saw that "The Lion King" was invincible all over the world and became more and more agile!

"I finally understand your mood. How can such a cute and joyful creature not belong to the whole world?"

"Look at the cute thing I bought, no one can resist its charm, no..."

"Yes, yes, you're cute and you're right!"

Generally speaking, only good movies will be introduced, so in theory, every imported movie is absolutely "high-end".

Are companions enemies?

Comrade Lao Wang's two pupils have turned into the shape of a chinchilla!

How much money can a cute thing that everyone loves?

——The sales data that can be counted in Dunhuang shows that since the surrounding area is released, the sales of "Tongpao"'s peripheral products have always been ahead of the box office!

The following praise proves that his evaluation of the creative team's "low-class horse" is inconvincing-

What a joke? The peripheral sales account for more than half of Lianya Entertainment's turnover. How could he look down on selling peripherals?

"For Dunhuang, this is a good side. At least we can firmly follow the 3D route without having to worry about the 2D and 3D disputes. This is really unpredictable!"

——This is not just because of the first victory of the new strategy!

You know, most of the production teams of "Tongkats" are the "abandoned sons" of Lianya Entertainment.

Ma, they are making money!

It was like a piece of land that originally belonged to me was not favored by me and abandoned me, but was taken over by Dunhuang to develop.

Until he hung up the phone, Xiong Yi had a smile on his face.

“This is the best movie I’ve ever seen!”

——I have to say that Dunhuang has indeed brought a lot of positive changes to the industry. At least he is used to occasionally browsing the Big Pineapple website, so he has a relatively intuitive judgment on the film and television works he pays attention to.

Now, they obviously aimed this impact force at Dunhuang.

Besides, who dares to say that so many collisions of imagination will not create a creature that is cuteer than the chinchilla?

However, in the continuous collision and creation, the one that is closest to or beyond the image in their minds is still Wang Wei’s first draft of the Totoro!

Therefore, the Totoro has been prosperous since its birth in its previous life and has become Ghibli's most popular peripheral image. It is not without reason - it is so cute that it cannot even be modified.

"Fortunately, the horse is still a low-level horse. Even if the rider who is driving him is Wang Wei, he cannot compare to the top-level horse."

Thinking of this, Xiong Yi couldn't help but be glad for the failure of "The Totoro", otherwise he would only have a headache now.

But that's exactly what he knows that a movie, especially animated movies, will have a big box office hit and the surrounding products will rise!

What's more, the five major and borrowed "knife" are not impossible to win-win!

Isn't "The Trojan" just because "The Lion King" has no power to fight back?

——Don’t buy all the surroundings online!

As for the short-selling counter, Xiong Yi didn't even move his eyebrows - the image of Totoro is cute, what's so strange about conquering one or two rich fans?

Xiong Yi quit the web page and then fell into his own thoughts—

Although this will definitely increase the production cost a lot, Wang Wei did not stop it, and even greatly encouraged this "re-creation" behavior-

After all, Xu Zhonghe's works are often like this. Many people may cheer for him, but they are not commercial, which is the main reason why he was laid off in the first place.

Flipping through these comments, the smile on Xiong Yi's face gradually disappeared.

"I really want to sleep on the toonnie's belly...and then I can really sleep on the toonnie's belly! Super big toonnie.jpg!"

——After he had enough of the box office of "Tongkats", this company called him to comfort him, and the other also called him to enlighten him, or was careful when talking to him, for fear of irritating him after "failure"

The appearance of the "fragile" mind.

He doesn't want to raise a group of art workers who are waiting to "feed" and have no creativity.

To be honest, Xiong Yi personally is very optimistic about 3D animation, or in other words, most distinguished animation people realize that 3D animation is the future.

If the development is not good, then it’s fine, as it means that this land is indeed worthless; but if there is a great harvest, then Lianya Entertainment will be slapped in the face!

Choosing to maintain deeply rooted "old people" will not see the future; choosing to fully support "new people" is also very risky, which can easily cause turmoil in the company...

In particular, although "abandonment" was the decision of the group, he would implement it. If one is not good, he would hit him on the head.

Because based on their words, it is not difficult to conclude that "The Lion King" is the biggest killer weapon against Dunhuang in this period!

It sounds a little surprised at first, but it is not surprising after thinking about it carefully.

After all, all this is worth investing in the face of generous returns!

But he thought about it again and disagreed, "It's only a few dollars to sell the surrounding area!"

——No need to pretend like this. Who doesn’t know what the source of happiness it brings to you?

"There is nothing unpredictable in the world. What I said is that the box office of this movie is not important at all, and the surrounding area is the big one!"

Lao Wang only said nakedly that he "looks down on the small amount of money at the box office."

"The Totoro" is just a line away from the classics.

First of all, the popular schedules are basically divided up by their own family, so outsiders are naturally treated second-rate; secondly, they also have to take into account their peers.

Because as we all know, the five majors account for most of the share of Hollywood's imported films.

Of course, it cannot be said that the five major things do not have any impact at all. After all, the introduction of movies on both sides of the Pacific is two-way. If you take advantage of others, they will also respond to you at home.

When Lao Wang looked at the "Tongchi" again, the "love" in his eyes was so strong that it almost showed up.

If the surrounding development is compared to a speeding train, then it is undoubtedly the locomotive that drives the train forward quickly - the movie itself.

In fact, although he made the design in the original plan, the creative team led by Xu Zhonghe did not "copy" it from the beginning, but instead used their respective imaginations.

, creating all kinds of strange creatures.

I think it is only possible that it is the latter!

At this point, the creature "Tongcat" has been promoted to Comrade Lao Wang's number one favorite!

——Yes, Lao Wang’s preferences are so pure!

Hollywood filmmakers can't say anything yet.

"So, for overseas markets, I have an idea - except for a few mature markets that can be adjusted according to theater screenings, we will directly push them to the DVD market and TV stations for other markets."

Judging from the box office performance of "Tongkat", its audience is just like that, how many peripherals can it sell!

"After watching the movie, I really want to move all the chinchillas on the counter home! Damn, someone almost emptyed the counter! Empty counter.jpg!"
To be continued...