Eight hundred and twentieth chapters competition appears
Li Guangyu was holding a meeting, and his competitors were not idle. On New Year's Day, Motorola and Nokia simultaneously announced that their first mobile phones would be put on sale.
It achieved very good sales volume on the day it was launched. At the same time, two direct-operated stores of mobile phone companies were established in the Xiangjiang area, beginning to break Phoenix Mobile's monopoly on Xiangjiang.
In order to seize the market in Hong Kong, Nokia and Motorola chose to take action on price. Motorola's mobile phone sells for 26,666 Hong Kong dollars, while Nokia even adjusted the price to 25,888 Hong Kong dollars to compete with the other two companies for the market.
The market in Xiangjiang has been developed by Xiangjiang Communications Group and is now relatively mature. Both major mobile phone companies hope to get a share of the market share.
Of course, Phoenix Mobile Company was not unprepared. When they came to Xiangjiang to establish direct-operated stores, Phoenix Mobile Company also established direct-operated stores in Chicago and Finland to seize market share in their markets.
Li Guangyu has no way to stop the two major mobile phone companies from coming to the Hong Kong market, nor can he order Xiangjiang Mobile Communications Company to refuse to allow these two mobile phones to access the network. The Hong Kong government will not allow him to do so.
At present, Motorola, Logia and Phoenix mobile phones are competing for the market in the world. At present, the competitive pressure is not too great, unlike in later generations, when there are so many mobile phones of various brands. That will be the time to test mobile phone technology and sales.
After Phoenix Mobile Company became an independent group this time, Phoenix Mobile Direct Stores and Xiangjiang Mobile Communications Company Offices were also separated. They had their own stores, which made it more convenient for their own operations.
Of course, if you buy a mobile phone at a Phoenix Direct Store, you can still access the Internet, but this aspect is handled by Phoenix Group staff, and they will receive a commission.
The same is true in other regions. In the future, whether it is the Baodao market, the British market, or the Southeast Asian market, the two groups will operate separately. If there are multiple local communication companies, Phoenix Mobile Direct Stores will also have more customer requirements to access the network.
The same goes for Xiangjiang Mobile Communications Company. They not only connect mobile phones of various brands to the network, but also sell mobile phones of multiple brands on a consignment basis.
After the summary meeting, Li Guangyu spent the past few days mainly with the Phoenix Group to deal with the launch of Nokia and Motorola mobile phones.
In He Jin's office, Li Guangyu said, "Sister Jin, our mobile phone research and development side must ensure their funds, increase the absorption of talents, and promote the early completion of miniaturization of mobile phones."
At present, whether it is Nokia, Motorola or Phoenix mobile phones, they are all very bulky, have short talk time and short standby time. These problems need to be solved urgently.
This requires the efforts of the group's R&D department, as well as the efforts of Eastern Semiconductor Group, to jointly promote the miniaturization of mobile phones.
After the separation of the two groups, Phoenix Group's financial accounts are very sufficient, and the current income is enough to meet their expansion in research and development and production.
You must know that the current price of a mobile phone is as high as 28,888 Hong Kong dollars. In the past two months, the sales of Phoenix mobile phones in Hong Kong have exceeded 20,000 units, and the profits gained from this are beyond imagination.
In just over two months, after factoring in mobile phone manufacturing costs, the profit has been close to HK$3 billion.
However, now that Logia and Motorola have entered the market, their Phoenix mobile phones cannot maintain such high prices. Now Phoenix Mobile is considering reducing prices. After all, they cannot sell mobile phones in Xiangjiang more expensively than in the United States and Finland.
He Jin said, "Li Sheng, we have always attached great importance to research and development in this area, but some difficulties still take time. I am afraid that we will not be able to release a second-generation mobile phone in a short time. After all, our group's foundation is still shallow, and it will take some time."
Time accumulates.”
Li Guangyu didn't have a good way to deal with this. After all, the mobile phone company had not been established for a long time, and the technology was basically acquired. The group's professionals were also poached all over the world. Coupled with the financial resources of the Li Group and the influence of Xiangjiang, Phoenix Mobile
It went public ahead of Motorola and Nokia, but there are still many gaps between the company and the two companies in terms of its background.
This can only allow the Phoenix Group to catch up in the future. Fortunately, civilian mobile phones have just started, and the Phoenix Group has already taken the lead. Li Guangyu also knows the future development direction of mobile phones, which can help the Phoenix Group avoid some detours and speed up the group's development.
develop.
Now Nokia is not as prosperous as it was in the 1990s and early 20th century. Apple and Samsung have not yet entered the mobile phone industry. Li Guangyu still has many opportunities.
He said to He Jin, "While consolidating the Xiangjiang market, you must also actively explore other regional markets. As long as there is a market in this area, I hope Phoenix Mobile can enter. At present, your group has no shortage of
Expansion funds, if there is a lack of funds, I will continue to inject capital into the group."
Since Li Guangyu's mobile phone technology and mobile communication technology come from Western Europe, some standards are different from those in the United States. Therefore, Phoenix mobile phones are easier to adapt to in Western Europe. Mobile phones sold here in the United States need to be adjusted to make it more convenient for customers.
Can be better used locally.
He Jin said happily, "Li Sheng, we have already established direct-operated stores in Chicago and Finland. With the construction of American Communications Company, we will establish direct-operated stores in major cities in the United States to seize the American market. At the same time, we will follow up in Xiangjiang."
Communications companies, as long as Baodao and British Communications are put into use, we will also establish direct stores in various local cities."
At present, both Britain and Baodao are stepping up the construction of signal base stations, which are expected to be officially used in July this year.
Of course, this mainly refers to cities. It is not possible to cover all the rural areas below in a short time. We can only operate it later while improving the construction of signal base stations.
Li Guangyu said to him, "Just make arrangements in this regard. As for the mobile phone adjustment plan in Hong Kong, I have read it. The price has been adjusted to HK$24,888. I think it is still too low. After all, our previous price was relatively high."
, coupled with the sharp fall in the Hong Kong dollar exchange rate, we cut prices so much so quickly, and the impact is not very good."
"Li Sheng, it's just that we still maintain such a selling price, I'm afraid it will be detrimental to our sales, and we have also started selling in Chicago and Finland. If we don't lower the price here, the price there will not come down, and our competitiveness will be greatly reduced. It's just
We are afraid that it will be difficult for us to occupy the market in these regions."
Li Guangyu still has some thoughts about this. He doesn't want to enter into a price war with the other two major groups, which will cause several companies to suffer losses. It is best for them if the current prices of several companies are similar.
Li Guangyu believes that if He Jin's price reduction plan is followed, Nokia and Motorola will choose to cut prices again to allow their mobile phones to enter the Hong Kong market.
Once this happens, an infinite price war will begin, and it will be very difficult to not lose money, let alone make money.
The global mobile phone market is not large now, and mobile phone companies can only invest in research and development with high profits. Otherwise, it will be almost impossible for mobile phone technology to achieve breakthroughs.
Li Guangyu said, "Adjust the price to a price range similar to that of the two major companies and see their reactions. After deciding what to do next, the current focus is still on developing a new generation of products. This is the focus of occupying the market. Price is the key to maintaining the market."
It won’t be long.”
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Chapter completed!