Chapter 180(1/2)
The five people were so nervous. What I don’t know is that Chen Shi has actually confirmed to continue to cooperate with Mebang.
It's just how to cooperate.
Yesterday afternoon, Fang Zhiyuan of Semir called his superior vice president to report the situation of Shenshi Company.
However, Fang Zhiyuan's words were not taken seriously, and he also said that Fang Zhiyuan was joking, so there were not so many popular specialty stores.
But he also gave an answer. If Shenshi Company really opened so many specialty stores, it would be possible to provide the other party with a discount of 29% off, which would be impossible to reduce it any lower.
Originally, the 30% discount on supply was already the lowest ex-factory price of Semir.
Fang Zhiyuan did not dare to step over his superiors and report his work directly to the boss. If he didn't do it, he would be put on by his superiors.
On the other hand, he was not sure that Semir's 29% off supply discount could impress Chen Shi, and it is estimated that 27% off would be difficult.
With such a low supply discount, I guess the boss will not agree.
Semir's supply discount is 27% off, and the actual ex-factory price is higher than that of Mebs.
Could it be that if Mebang offers a 27% discount on supply discount, they will get a 23% discount on Semir?
It's unlikely to think about it unless you are the boss.
In short, the hope of cooperation with Shenshi Company is too small.
This morning, Fang Zhiyuan went to the Divine Stone Company.
Although I don’t have hope, I still strive to win and am worthy of the company.
Of course, Chen Shi did not agree or refuse, saying that he would consider it.
Fang Zhiyuan knew that Chen Shi's reply was tactful and he probably had continued to cooperate with Mebang, so he could only leave Shenshi Company regretfully.
Chen Shi didn't want to cooperate with Semir for Fang Zhiyuan's offer.
If the supply discount is 25% off, you can also consider that 20 new stores open Semir stores, and the other half of the 20 new stores open Mebang stores.
Even if he is an agent and is logically not agenda for other competing brands, the two clothing companies will not say anything about him.
At around 2 o'clock in the afternoon, Huayang and five others from Meibang came to Shenshi Company.
"Mr. Chen is really young and promising. If he hadn't met, it would be unbelievable." Huayang was indeed surprised when he saw Chen Shi at the gate of Shenshi Company.
There is heroic spirit between his eyebrows, and his talent is extraordinary, as if he is a male star.
What I mean is Chen Shi wearing a suit in front of Huayang.
Which young master is this?
Huayang is really confused.
Wang Youcai didn't know Chen Shi's identity information, and Chen Shi never told him personally.
Wang Youcai introduced several people from Meibang to Chen Shi.
"Hello, Mr. Hua, you are polite. Everyone, please sit in there." Chen Shi stepped forward and shook hands with everyone in Meibang.
He just heard the front desk phone report and walked out.
He was welcomed by himself.
If he is the boss with assets of hundreds or hundreds of billions of yuan, the vice president may come out to receive a boss with assets of billions of yuan, and the etiquette is enough.
This kind of business negotiation can be in the conference room or in your own office.
There were five people on the other side, and Chen Shi thought it would be better to be in the conference room.
At the same time, it would be better to let Wu Lei, the marketing manager, Fu Bin, the administrative manager in charge of legal affairs, and a deputy manager of a sales department in the company come and listen together.
A rectangular table, the host and the guest choose a row of seats opposite to each other.
The king is against the king, sitting in the middle;
The generals are on both sides of the king according to their positions.
Some washed fruits were placed on the table, and the administrator poured the tea and left.
After both sides sat down, Chen Shi delivered a speech on behalf of the company to welcome the arrival of senior executives of Mebang.
Then, it directly explains the company's purchase situation at Mebang and its store opening plan within the year. It is not too long and directly enters the central topic.
For Mebang, Chen Shi does not intend to reduce the discount on the purchase discount.
Even if you reduce it, you won’t get much discount.
Instead, he wanted the other party to focus on product quality and support more in terms of supply efficiency and technology. What Chen Shi wanted was stable returns.
Only cooperation can develop, and win-win is the kingly way.
If you really want to cut discounts on goods, then Chen Shi must play with the negotiation routine.
But not wanting is the same thing, but letting the other party say it out and then reject it yourself. The other party will feel that it is cheap and will never say no to it first.
Sure enough, after obtaining the confirmation of the development of Shenshi Company, Huayang first thanked Shenshi Company for its business support.
Then Liu Wei, vice president of sales, explained the advantages of MeBank in all aspects, and finally pondered for a while and said:
"Mr. Chen, in terms of supply discount, the 25% discount has exceeded the bottom line of USP. It is difficult to have too many discounts. In order to show sincerity, the supply discount is at least 24% off, and the rebate is increased from 4 points to 6 points."
The financial staff of USP has calculated this discount, and the profit is pitifully low, and the net profit may be only 8 points.
If there is anything, you may lose money. You need to find a way to reduce costs and increase efficiency.
But Shenshi Company's annual business of 1.8 billion yuan cannot be ignored. Perhaps it cannot make money from wholesale, so it can only expect the stock to rise sharply.
After Liu Wei finished speaking, he looked at Chen Shi's expression nervously and sweated nervously.
Everyone in the United States was also nervous.
Wu Lei, Fu Bin also has a deputy sales manager, and it is also the first time that he has participated in a future business negotiation worth more than one billion yuan. Chen Shi just asked them to be listeners and would not speak.
The conference room was terriblely quiet.
Chen Shi smiled and shook his head for Liu Wei's reply.
It’s not that I’m dissatisfied, but that I feel that the 24% discount on supply is indeed difficult for Mebang to do.
Huayang kept staring at Chen Shi's expression. When he saw him shaking his head, he thought he was dissatisfied with the 24% discount on the supply discount.
Liu Wei couldn't do it either. The discount was very low. He looked at the boss, frowned when he saw him, blinked twice, touched his nose, and understood what he meant.
All senior executives know the profit points of USP.
Liu Wei took a deep breath and made up his mind to say, "Mr. Chen, the minimum discount is 235%. To be honest, we have no profits for this discount. We can only pay the salary if we can make money. If we want to make money, we can only dig from other orders."
If you lose 0.1% off, you will lose 4 points, which is quite a lot.
As low as 235% off, the actual net profit is nearly 7 points lower, and the net profit may be only 6 points, and you may lose money if you don’t do it well.
Chen Shi was a little discouraged when he saw the expressions of Meibang, and smiled and said, "Mr. Hua, Mr. Liu, I don't know how to do fishing in the drought of ze. I don't want you to have 235% off, but it's better to keep 25% off."
If you lose 15% off, maybe I can save a lot of money a year, but I put my partner in a turbulent state, which is not what I want to see. I don’t want to change to another clothing brand frequently.”
If the annual purchase volume is 1.8 billion yuan and the sales are completed, Shenshi Company's gross profit before tax can reach more than 5 billion yuan, and its net profit after tax will also reach more than 3 billion yuan.
A 15% discount is about 100 million yuan in the amount of 1.8 billion.
If you really do that, you may have made 100 million on the surface, but in fact, Shenshi Company has to face the risk of changing a clothing brand at any time. It may not matter, but the loss of time is not the amount of money.
The most important thing is that if Mebang makes 100 million less, Chen Shi may not make 100 million more. Things are not that simple.
Mebang will definitely try every means to save money from raw materials, product quality will definitely be greatly reduced, and at the same time, there is no money to invest in research and development, and the style of clothes is getting older and cannot keep up with the trend.
In this way, Shenshi Company's store business will definitely be affected, the customer return rate will definitely increase greatly, and various troubles will continue.
If it is a 25% discount on supply, Shenshi Company's annual gross profit was still 5 billion, but after it dropped to 235% discount, Shenshi Company's annual gross profit may be less than 4 billion.
How can it be possible to just let the horse run away and not let the horse eat grass?
It’s not that Chen Shi doesn’t want to be greedy for cheap things, but that he has already been greedy for enough before.
If the supply discount is 30% off and only drops to 27% off, Chen Shi will definitely not want to, and will still find a way to drop it to 25% off.
The 25% discount is enough to ensure that the horse of Mebon is profitable enough, it cannot be separated from itself and has the strength to work.
Most bosses will try their best to be greedy for cheap things.
There is nothing wrong with being greedy for cheap things.
However, you cannot be too much, and fish in the dry and storm.
After reaching a certain level, you should look further.
Of course, Chen Shiming is less cheap, but there are definitely more requirements.
Chen Shi was not satisfied with the discount of 235% off and earning an extra 100 million yuan a year.
Because, you earn too little.
If possible, he wants to invest in Mebang.
It is to invest in shares, not invest in shares, and there is a big difference between the two.
He had never thought about holding shares. Not to mention that he would definitely not want to, nor did he want to, and he didn't have the energy to play in a mid- and low-end clothing manufacturer.
To be continued...