Chapter 388?
As for who are the top rich people and who are given VIP cards, Chen Shuqin knows clearly that her decades of connections are not something she can say.
Why did the chairman of Zhou's Jewelry personally try to keep Chen Shuqin?
Friendship actually only accounts for a small part of the reason, the most important thing is that he knows that Chen Shuqin has all the customer resources.
These customers don’t have to identify which company they have. Anyone who likes beautiful jewelry is a favorite.
So no matter which jewelry company Chen Shuqin goes to, the rich circle will recognize her, as long as she can provide top-notch jewelry.
If Chen Shuqin hadn't finally promised that she would only do jade business and not participate in the biggest gold and diamond business, Zhou Yutong, the old fox, would not have let Chen Shuqin go no matter what, and would even have no choice but to threaten her.
Jade is different. When you make money, you make money hard, but when you lose money, you also lose money hard. How many people lose money because of gambling stones?
This is why Xiangjiang has not had a jewelry business specializing in jadeite business for so many years? This business is too difficult to do, with too much fluctuations and too much risk.
Therefore, Zhou Yutong was not optimistic about the unstable supply channel and the jade business that was often frightened from time to time, so he let Chen Shuqin go.
Capital is the real beast that eats people and does not spit bones.
Especially the capital of Xiangjiang, these people are born in a turbulent manner and have a sense of banditry. They will not talk about martial ethics to you at critical moments.
Seeing such a luxurious decoration style, Chen Xia couldn't help but become more playful. She took out a glass-type imperial green bracelet from her front bag and put it in the glass cabinet to see how it works.
Chen Shuqin is professional after all. She snatched the bracelet and said very disgustedly.
"Please, your fingerprints are left on it. The lights are ugly. If the clerk does this, he will be fined."
After saying that, he put on gloves, took out a piece of velvet cloth and wiped it gently, and then carefully put it into the booth.
Chen Xia's mouth twitched, Gu Lin and Lin Hui covered their mouths and laughed secretly,
After the bracelet is placed, cover the glass cover, and then turn on the adjusted light, wow, this effect will come out.
I saw this bracelet appearing green and full of halo under the light. Its absolute style of a superstar is really arousing a kind of greed immediately, "I want to have it."
It also made Chen Xia know the true meaning of the idiom "Jinglu" for the first time, which cannot be seen under the natural light in the open air.
Chen Shuqin saw Chen Xia silly and pushed him with a smile:
"How is it? Doesn't it look very noble? The decoration and lighting arrangement cost us a lot of money. I hired a top advertising company to design it. If the lighting is not activated, the bracelet will be worth 3 million. If the lighting is activated, it will cost at least 5 million."
Chen Xia gave a thumbs up and was sincerely convinced, "Auntie, you are so amazing, you will definitely become the Emerald Queen in the future."
Hahaha, Chen Shuqin smiled happily. The results of her hard work for several months were recognized by her eldest nephew. She also felt that the efforts were worth it and she was full of pride.
"By the way, Xiaoxia, we are still missing a slogan. Do you have any good ideas?"
Chen Xia really thought about this problem, so he took out his notebook with two slogans that he had racked his brain cells before "copied it out".
"A jade is forever, and one is forever passed down." (That's right, you have to rack your brain cells to think of it?)
This is a very famous diamond advertising slogan. It was originally used by jewelry king De Beers in 1939. The original English sentence was "A diamond is forever".
Later, Di Billes wanted to enter the Hong Kong and Chinese markets. In 1993, he solicited text translation through the Ogilvy Advertising Company in Hong Kong. After half a year of evaluation, a sentence from a university teacher was selected.
It is this sentence: "Diamonds last forever, and one will last forever."
DTC successfully entered the Chinese market with this classic advertising slogan and has been cultivated for more than ten years, allowing Chinese consumers to widely accept diamond culture.
Chen Xia was very thief, so he plagiarized and modified it, and turned it into "the jadeite is forever, and one is forever passed down."
Of course, he always feels strange when he sees it himself, but he can't tell what's wrong. The quantifier "Yi" looks a bit awkward.
He was not afraid that DTC would sue him for infringement. After all, the Chinese translation in 1983 has not yet been released, and the word understandings in Chinese and English can be diverse.
You are Diamond, I am Emerald, I can't just allow you forever, but I don't allow you to forever, right?
Chen Shuqin and Lin Hui's eyes lit up as soon as they saw this slogan, "Well, this one is good."
Even Gu Lin nodded repeatedly: "Husband, this advertising slogan sounds more high-end and elegant."
Chen Xia turned the notebook over another page, "Don't rush to make a conclusion first, there is still a little bit behind it."
This page reads: "Love is beautiful, jade is eternal. The south of colorful clouds is the endorsement of beauty."
Now Chen Shuqin and Chen Xia are just as entangled. The slogan in the front is fashionable, while the slogan in the back is more in line with classical beauty. How can I choose this?
The four of them thought for a long time and decided to use the previous one. After all, the long-lasting advertisement can be remembered for so many years and it must be of outstanding significance.
As for the one behind, I decided to become a "store training" and I will use it when I have the opportunity to shoot the second advertisement in the future.
Speaking of advertising, Chen Shuqin thought of the problem of advertising spokesperson.
"Xiao Xia, I want to invite Miss Zhao Yazhi to serve as our spokesperson. She is very popular in Xiangjiang and Southeast Asia, and she has a more ancient style. I think it will be very suitable for our jade."
Chen Xia shook her head and refused to agree, "I don't like her, let's change her image and change it to a healthier one."
Lin Hui was anxious when she heard Chen Xia say that her idol image was unhealthy: "Boss, why is Miss Zhao's image unhealthy?"
"Hey, have you never heard of so many scandals about her in Xiangjiang?"
Zhao Yazhi, domestic readers started to know her from the two TV series "The Legend of the New White Snake" and "Shanghai Band", including the later "The Drama of Qianlong".
He looks like he has nothing to say, and he looks like a very classical beauty. Otherwise, why would the female stars who must be attracted to have Zhao Yazhi in those entertainment novels that are reborn in Xiangjiang?
But Chen Xia didn't like her because this woman cheated on her marriage without having two sons, and was photographed by the media sitting on a certain star-killing leg, and she refused to admit it.
At that time, her husband Huang Hanwei had committed domestic violence against Zhao Yazhi, and the two divorced quickly. Chen Xia didn't know how many years this happened, but it must have happened.
Chapter completed!