Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 805 The Chen family is betting on the future

"Don't agree to the price cut?"

Chen Shuqin and Lin Hui were obviously surprised by this answer. They thought that with Chen Xia's temper, they would definitely fight face to face.

"Yes, we won't cut prices. Caiyunzhinan is positioned as mid-to-high-end. If we cut prices like Zhou's Jewelry, it would be a slap in the face, which would be a very serious harm to the brand.

You think our customers are all wealthy in Xiangjiang. These people are both sensitive to prices and the least sensitive. Therefore, even if we have to do something, we will never be able to make trouble on prices. Zhou's Jewelry is digging its own grave."

Lin Hui blinked, and Chen Shuqin obviously didn't understand very well: "What does it mean to be both sensitive and insensitive."

"My sister-in-law, Sister Lin Hui, do you usually come into contact with these rich wives? Do they buy things and look at the price tag?"

Lin Hui and Chen Shuqin looked at each other and shook their heads repeatedly: "How is it possible? They have always only cared about the style and not the price."

"Look, that's what I said is insensitive to price."

"Then what you said is sensitive and what's going on?"

"This is not simple? What rich people value most is the brand, the superiority behind the brand, and the feeling of being superior. If you dare to lower the price, you will be depreciating yourself, and you will be popularized.

Real high-end customers will definitely give up this kind of product that can reduce prices at will. Look at it. After this price reduction storm, Zhou's Jewelry wants to position itself as a high-end, and the rich ladies will definitely not buy it anymore."

After Chen Xia said this, the two people on the other side understood, and at the same time they had another question:

"Xiao Xia, you said that Chairman Jay Chou is such a smart person, so he should not be unable to see the side effects of this price reduction. So why do they dare to do this?"

Chen Xia shrugged: "Who knows, maybe he is old and his brain can't keep up."

Lin Hui finally held back her smile.

Chen Shuqin still has some respect for her old boss and dare not comment casually.

"Then, how do we deal with it next? You can't watch them steal all the customers, right?"

Chen Xia is confident,

"Don't worry, I've already thought about it. Sister Lin Hui, you will go and post a notice at the door of the store. Caiyunzhinan Jewelry Company promised that the goods can be sold to us at the original price within 20 years. We only charge a small handling fee."

"What?!"

"Chen Lao Er, you're going to die. I think you're not old and you're confused first. Can you do this business? If a customer wears jewelry for a few years and then sells it back to us at the original price, then can we lend it to others for free?"

Chen Shuqin was almost anxious to swear.

Lin Hui also nodded firmly: "Boss, this won't work, so we will be regarded as the biggest fools."

Chen Xia looked at the two of them like an idiot:

"You don't understand. In 10 or 20 years, if you beg them to sell them to us at the original price, the customers will not do it. Our promise is actually equivalent to a vernacular statement."

"Why? Tell me your reasons."

"The reason is very simple, just like the imperial green glass jade bracelet. When we opened the store, how much did one sell?"

Lin Hui thought for a moment: "At that time, 5 million yuan was sold."

"Then how much do we offer now?"

"I just sold one a few days ago, and the price was 13 million."

Chen Xia rolled her eyes:

"Then think about it again. In 10 years, the price of the same bracelet will double? Perhaps this imperial green glass jade bracelet will be worth 50 million by then. Do you think the customers will be willing to sell it to us at the current price of 13 million?"

This is the advantage of rebirth. Chen Xia understands very well that in later generations, whether it is jade, mutton fat jade, or the simplest gold, the price will double every few years.

Especially the imperial green glass jade bracelet that I just gave, 20 years later, at least one hundred million will be at least hundreds of millions.

Which idiot will sell the bracelet to Caiyunzhinan in 2020 for the price in 1990? Unless it has fallen into the river and its mind has been in the water.

After Chen Xia explained this, Lin Hui's eyes lit up in an instant.

"Yes, boss, you said this is really the case. I asked them to sell it to us for 5 million yuan at the time. Now I have to sell it to us for the original price. No one is willing to take action. Then our promise is actually the same as a blank check."

Chen Shuqin was a little worried:

"But what if the price does not rise? Or the future economy is bad and the price will be lowered, then our promise is to recover these jewelry from the original price, which is not a big loss?"

"Anla, my sister-in-law, don't you believe in my investment vision? When did I do a loss-making business?"

Only Chen Xia knew in his heart that in a few years, countries would begin to "start the era of nuclear-powered money printing machines". The fundamental reason why prices will soar is that there are too many currencies, so prices will never be able to go back.

The next day, more than 30 Colorful Cloud Nanmen stores, as well as newspapers, radio and television in Hong Kong, all published a large advertisement.

Caiyunzhinan Jewelry Store promises that all the gold, silver and jewelry they sell can be recycled unconditionally with invoices within 20 years, with only a 5% depreciation fee.

As soon as this advertisement was released, the whole of Hong Kong was in an uproar.

Zhou's jewelry price has been reduced, and many people are wondering whether Caiyun Zhinan will keep up. Not only ordinary citizens, but also rich wives are concerned about this matter.

As a result, Caiyun Zhinan not only did not reduce the price, but instead stated that he could recycle his own products at any time. How confident and courageous should he be?

How stupid?

Judging from the simple thinking of the people, it is very simple:

Today I spent 50,000 yuan to buy a jade necklace. I will wear it for 10 years and 20 years. When I get tired of it, I will sell it to Caiyun Zhinan at the original price.

This is equivalent to having spent 10 years in vain for 20 years. Is there such a thing in the world to take advantage of it?

Who doesn’t like the free things? For a time, customers from all over Hong Kong or Southeast Asia rushed to the stores in the south of the colorful clouds like a tide.

Almost all jewelry in stores were snatched away.

It really depends on robbing women, who doesn’t like beautiful jewelry?

Now that you can wear it for N years, then buy a few more pieces at once, and change them after you go home, and wait for a few years to wear them before selling them to Caiyunzhinan as the original price. You won’t lose anything.

Every day, the sales of major stores in "Caiyun South" are more than 10 times that of the past, which is very exaggerated.

Now it was Zhou's turn to be shocked. He spent such a huge price and invested millions of advertising fees. He almost sold jewelry at a cost price. As a result, he only became popular for one day and had no business the next day.

Zhou Yuwen couldn't understand it, "Brother, do you think the Chen family is brain-related? Do you dare to make such a promise?"
Chapter completed!
Prev Index    Favorite Next