Two days later, on Christmas Day, December 25, the Kings will play against the Lakers.
Every year for the Christmas game, the league takes great pains to arrange a few teams that are the most interesting and have grudges.
This year's arrangement of the Lakers and Kings is undoubtedly very interesting.
On December 13, Wang Yi was training when he suddenly received a call from Luo Lin:
"Wang Yi, I have almost negotiated your endorsement contract with those sports brands. Now you just need to choose a suitable company to sign."
Wang Yi asked: "Which brands are they? How much is the endorsement fee?"
Rowling replied: "At the end of last season, Nike quoted US$200 million over five years; Adidas quoted US$180 million over five years; Li Ning quoted US$150 million over five years; Anta quoted US$120 million over five years."
Wang Yi nodded.
Rowling continued: "Just yesterday, Nike quoted..."
"I said, Nike and Adidas don't need to think about it."
Wang Yi interrupted Luo Lin.
Rowling explained: "I know this. I just want to hear their quotations to decide what prices other companies should have. Nike quoted US$500 million over 10 years. Adidas quoted US$400 million over eight years. Li Ning quoted US$400 million over 10 years."
US$400 million in 10 years; Anta quoted US$250 million in five years.”
Wang Yi listened to the quotation and nodded secretly.
With his hot form this season, his popularity has soared.
These brands have all raised their prices a lot.
And in addition to Anta, the term has also been extended.
This is already considered the largest contract a star can get for shoe endorsement.
You know, even James Harden's endorsement contract is only US$200 million over 13 years.
Nike can offer Wang Yi US$500 million over 10 years. This is of course due to inflation, but more importantly, it values ​​the huge Chinese market behind Wang Yi.
Rowling continued: "In addition to them, there are some brands that are slightly less well-known, and the quotes they give are naturally worse. If you don't consider Nike and Adidas, then there are only Li Ning and Anta. Let me mention one thing here, Anta
I promise that as long as you agree to the endorsement, I will immediately produce signed sneakers for you."
"Signature sneakers?"
Wang Yi was a little surprised.
In the NBA, a signature sneaker is a star's signature.
If you haven't released a signature sneaker, then no matter how good you are at playing, I'm sorry, but your status in the world is still far behind.
Today's NBA has more than 400 active players, but only 17 have signed balls.
Look at these people’s names:
James, Antetokounmpo, Irving, Durant, Paul George, Westbrook, Zion, Paul, Harden, Lillard, Rose, Mitchell, Curry, Thompson, Hayward
Germany, Leonard.
Almost every player who has signed a pair of sneakers is a well-known figure in the league.
Wang Yi weighed it up.
Although Anta's contract period is only 5 years, on average, the annual contract amount is as much as Nike.
Wang Yi originally did not intend to sign the contract for too many years.
Because he knows that after he wins the championship, his worth will rise even more.
At that time, more benefits can be obtained.
Therefore, 5 years is considered a time period that is more in line with his expectations.
And the signature sneakers alone are very tempting.
There is a huge gap between an ordinary endorsement contract and an endorsement contract for signature sneakers, not only in contract price.
And the most important one is that there is no royalty income from ordinary endorsement contracts.
And endorsement contracts for signature sneakers basically come with royalties.
For example, James' signature shoe endorsement contract with Nike allows him to draw a 5% royalty every year from the sales of all Nike sneakers, sportswear, sports equipment and other products.
If a pair of sneakers sells for $100, James will get a $5 royalty.
Nike's revenue in 2020 is US$39.117 billion, from which James will receive approximately US$1.956 billion in royalties.
So for players at this level, the annual player salary is only a fraction of that.
The endorsement contract is the big deal.
As far as Wang Yi knows, Anta’s sales in 2020 were 13.35 billion.
If a signature shoe is released, based on a 5% royalty commission, he will receive nearly 670 million yuan a year.
Although there is a huge difference compared to James, after all, James is cooperating with the world's largest sports brand giant.
And Wang Yi will never cooperate with this brand.
And he believes that as long as he continues to fight like this, with his personal influence, he should be able to bring the Anta brand up.
At that time, Anta's sales will increase, and the royalties he can get will naturally increase.
He even looks forward to the day when, with his strength, he can turn Huaxia Brand into the world's largest sports brand giant.
Of course, this will be extremely difficult.
Even more difficult than conquering the NBA.
However, he just likes this kind of challenging things.
"Wang Yi, we will meet and discuss the specific situation in detail, and you should be prepared. If the negotiation is completed, we will fly back to China to sign a contract with Anta in the afternoon."
According to the legal provisions here in the United States, contracts signed in the United States must pay local taxes in the future.
If you fly back to China to sign a contract, you will pay taxes in the future, but they will be paid to the country.
Wang Yi and Rowling agreed that capitalism cannot be made cheap.
So now whenever they sign a contract with a domestic brand, they will choose to fly 15 hours back to China to sign a contract.
After Luo Lin finished speaking, she pondered for a moment and said: "It's just that if you fly back to China today, it will take 30 hours to go back and forth. There will be a Christmas war the day after tomorrow, which may affect your condition. How about I tell them, wait until Christmas
After the war is over, will you return to China to sign the contract?"
Wang Yi dispelled Luo Lin's doubts: "Don't worry, Sister Luo, only I can affect my own situation."
Just after hanging up the phone, Nicole's call came over:
"Wang, you don't have a game today, and I don't have an interview. How about... let's watch a movie together tonight? What do you think?"
When Wang Yi heard this, he pondered slightly.
After a moment, he said apologetically: "I'm sorry, Nicole. I guess I have to go back to China tonight to sign a contract."
Nicole paused slightly: "But the Christmas battle is the night after tomorrow. You have to go back and forth for more than thirty hours. Can your body handle it?"
Wang Yi replied: "It doesn't matter. It's just... about watching movies, I agree, but... I'm afraid I have to push it back."
Many times before, Nicole invited Wang Yi to watch movies or have dinner together.
But Wang Yi excused himself with various reasons.
However, as time went by, although he had not really accepted Nicole in his mouth, he had already accepted her subconsciously.
Nicole has done so many things for him, so it's not too much to ask for a movie.
Wouldn't it be so unkind to refuse such a small request?
So he agreed.
Nicole looked very excited at this time: "Wang, I'm fine then. I'll accompany you to China. I'll take my friend's private plane. There's no need to transfer in between. It only takes about twenty hours at most."
Wang Yi paused after hearing this: "Nicole, I don't know how to thank you."
"If you want to thank me, just give me a kiss..."
During the phone call, it was obvious that Nicole's tone was playful.
"..."
Wang Yi was silent.
Chapter completed!