What kind of business is easiest to capture consumers?

It is nothing more than stimulating, exciting, and able to stimulate people's impulses and desires.

To put it more bluntly, it is pornography, drugs, and gambling.

It's definitely not illegal.

We must use the mechanism behind this to carry out appropriate evolution and development, and turn it into a legal, healthy and positive business.

Currently, Zhou Buqi is doing all three of these businesses.

Huang, this is the most human thing.

For example, beauty live broadcasts, helo dating, finding friends on the friend network, etc. are all in this category. It also includes embarrassing jokes and secret circles.

Drugs are essentially addictions.

For example, cigarettes, wine, and betel nut are all soft addictive products. In addition, there are two categories that are more deeply hidden, one is sweet and the other is spicy. Both sweet and spicy can be addictive, and some

People drink carbonated drinks every day, and some people eat spicy strips every day. The milk tea of ​​Yuanwei Group focuses on sweetness.

Gambling is actually an unpredictable reward mechanism.

This is a relatively in-depth psychological research, and it is the most deeply researched and most widely used marketing method in the Internet industry.

The most typical one is the recommendation mechanism of Toutiao.

For a self-media article, if the platform continuously provides traffic, the creator will become numb. If the platform provides less traffic, the platform will be scolded.

Changing it to uncertainty can greatly improve the situation.

When the self-media was about to give up after waiting for a long time but no traffic came, suddenly a wave of recommendations came and a big gift was given, which could revive the creator with full health.

When the creator is fully motivated, he can use the same method to stimulate others.

As long as it is stimulated from time to time, everyone will be full of chicken blood and everyone will try their best. When they get traffic, they will work harder. If they don't encounter traffic, they hope to meet it next time.

Just like playing mahjong, if you lose every day, you will definitely stop playing. If you lose for three days and win for one day, you will be very excited, and your mahjong addiction will become bigger and bigger.

In any case, traffic is limited and not enough. Using the smallest cost to stimulate the greatest motivation for content creators is the secret of "gamble".

Another example is giving out red envelopes.

10 yuan is given to 100 people. If each person is given 1 cent, it is too little and they will be too lazy to receive it. But if it is a random red envelope, some people may receive 9 yuan, and some may receive 1 cent.

, it all depends on luck.

In this way, everyone's interest will be greatly increased and they will grab the red envelopes one after another.

Obviously, Wu Yu bought these gashapon figures to take the essence of "gambling" to the extreme.

Throw the coin in.

What did you buy? I don’t know!

So looking forward to it!

Because of uncertainty, it can stimulate people's greed and give people the illusion that "I will definitely be able to buy the figure I want this time."

When I got it, I didn't like it, so I was a little disappointed. Then I immediately put my expectations into the next coin investment.

If we were to launch a complete set of "Sailor Moon" figures for everyone to buy, the enthusiasm would be low.

Once you’ve bought it, it’s done.

Using this random selection and uncertainty lottery model can greatly stimulate consumers' eager desire to collect the complete set, and greatly increase their sense of anticipation.

Consumption power has also been greatly increased.

This business model originated in Japan.

The first thing is the lucky bag.

When shopping malls do promotions, they will put some uncertain products in a bag, some expensive and some cheap, and consumers will buy them, which can stimulate consumption and enhance entertainment.

After that, it’s just a twist.

Later, gashapon was promoted to Hong Kong and Taiwan, and then to the mainland.

What Chinese people are best at is imitating and innovating.

Gacha is too weak.

It's not refined at all and doesn't look good.

It coincided with the rise of two-dimensional culture in China, with Station A and Station B becoming popular. In this social environment, blind boxes appeared. Soon they swept across the country, triggering a wave of consumption frenzy.

Then, the Japanese also borrowed and imitated from domestic countries and introduced various blind box gameplays.

For example, Japan is very famous for its beauty products, so they created a beauty blind box, which is very popular.

It’s only 2008, and domestic Station A and Station B have not yet appeared, and the two-dimensional culture is still as niche as possible. Moreover, society is still developing at a high speed, with the annual GDP growth rate exceeding 10 points, and we are in a period of great unity.

The era of struggle.

An important part of the reason why virtual two-dimensional space has become so popular is that real life is unsatisfactory, and young people want to seek satisfaction in the virtual world.

The domestic economy is currently booming, but the financial crisis has not completely broken out yet, and it has not yet reached this level.

Not so in Japan.

The 1980s were messed up by the United States, and it was over immediately. It turned into a disappearing 20 years. The economy was in a sluggish state, social pressure was high, involution was extremely serious, and we entered an aging society ahead of schedule...

Rigid market, solidified classes, repressive social atmosphere... Under this situation, Japan's two-dimensional culture flourishes.

At this stage, blind boxes are definitely not possible in the country.

There is a huge market in Japan, which is no different from what it was more than ten years later.

Under this situation, JD.com Japan might as well use the second dimension as an entry point to enter the e-commerce market!

Unexpectedly, Wu Yu's playful spirit suddenly provided new inspiration for Zhou Buqi's business ideas.

"Get dressed and let's go!"

Zhou Buqi was very happy and pulled Wu Yu to go out.

Wu Yu blinked, "What are you doing?"

Zhou Buqi smiled and said: "Didn't you say that there are still a few missing Sailor Moon figures? Let's buy them all. By the way, we can buy a few more series."

"real?"

Wu Yu's eyes were bright and she was very excited.

Zhou Buqi said proudly: "Of course it's true! This time, let's buy hundreds or thousands of them and take them home! Sister Bao, are you going too?"

Xue Baoshan shook her head gently, "I'm a little tired."

Wu Yu went over and pulled her up, "Let's go, let's go together, it will be fun!"

The three of them got dressed and set off again.

Aunt Xue was dumbfounded.

What's wrong with these people? How old are they, and they still buy toys like children?

…

The next day, Aunt Xue, Wu Yu, Xue Baoshan and Ning Yaxian packed a plane with seven or eight boxes and returned home.

Zhou Buqi stayed behind.

Senior Wu Yu provided him with a wonderful idea, which inspired him to decide on the e-commerce development strategy. He even called Liu Qiangdong and asked him to come to Tokyo.

Before Liu Qiangdong came, Zhou Buqi first made a detailed survey of the Japanese e-commerce industry.

The results obtained were mixed.

Compared with domestic e-commerce, Japanese e-commerce is relatively lagging behind.

However, this is just a backwardness in the model. Japan’s e-commerce model is very traditional and is no different from TV shopping, newspaper shopping, and magazine shopping in the past.

In Japan, these sales methods are collectively called "tongmon", that is, "communication sales". The shopping patterns of TV sales, shopping guide magazines, newspaper advertisements, telephone shopping, online sales and other communication methods are all the same!

It is a product of twenty years ago.

Very traditional and very backward.

This is a disadvantage.

At the same time, there are also advantages.

Tradition means stability and maturity. The domestic e-commerce model is very advanced, even more advanced than that of the United States, but it is not mature enough, stable enough, has relatively large hidden dangers, and problems often occur.

In Japan, you don't have these concerns.

There are three characteristics of Tongmao: first, the product quality is highly credible; second, after-sales service is guaranteed; third, the sales process is standardized, and there is no domestic "original order", "last order" or "licensed goods" or "parallel imports"

divided.

These advantages ensure the safety and reliability of Japanese e-commerce.

The largest e-commerce platform in Japan is Rakuten, with 50 million member users (membership is free). Subsequently, there are dozens of profitable e-commerce platforms.
To be continued...