On April 20, Alibaba mobilized a small team of 27 of the best from Taobao to go to Japan!

Among them, 8 are standing troops.

The remaining 19 people are a temporary team, mainly technical personnel, helping to build the website structure. They used to do b2c, but now there is more c2c business, so the design of the website needs to be adjusted.

Vigorous and high-spirited.

On the day of their departure, provincial and municipal leaders all attended the farewell party and expressed their sincere wishes, hoping that they would bring glory to the country, expand overseas markets, and activate the domestic economy.

In the previous life, Alibaba established a joint venture with SoftBank in this year to build an e-commerce website, which was mainly controlled by SoftBank.

It's done fairly well and ranks among the top ten in Japan.

This obviously cannot satisfy Boss Ma's ambitions.

Alibaba really went overseas after Tmall dominated the domestic market.

At that time, the growth of the domestic market slowed down, so Alibaba transferred the best teams from Tmall and Taobao and sent them to Southeast Asia to engage in e-commerce!

It was very popular, and it was based on the Tmall model, and it soon became the largest local e-commerce platform.

Feeling satisfied for a moment.

But after occupying the market, subsidies were gone, advertising fees were reduced, and the market share became lower and lower, and then it completely failed.

There are two reasons for this failure.

First, internal factors.

Southeast Asia is so poor. The Tmall model only sells big brands, and the prices of goods are relatively high. Local people have limited spending power and prefer cheap goods.

Second, external factors are also the main reason.

The penguin enters the scene.

I found a local e-commerce entrepreneur, invested heavily in support, and provided him with technology, experience, and models... In fact, it was the Pinduoduo model.

There are all kinds of fancy marketing tricks, it doesn’t matter whether they are genuine or fake; they are all low-priced products, and it doesn’t matter if they are genuine or fake.

Just be cheap!

Then Ali lost.

This is a classic strategic failure.

We are all Chinese, so there is nothing more than internal fighting. But when we go abroad, we have to fight to the death, burning billions of dollars to harvest wool for foreigners...

Zhou Buqi didn't like this method very much.

American companies are fighting at home and all over the world. This is because they have strong family backgrounds, strong relationships, and globalization has been developing for decades. How long has it been since our country reformed and opened up? As soon as we have some money, we go to foreign countries to start internal strife.

It's heartbreaking.

How do JD.com and Alibaba compete in China? Zhou Buqi is not involved.

But when you are abroad, you must give me a heart!

This time, JD.com and Alibaba were brought together to form Jingtao Co., Ltd., which is particularly satisfying and the officials are also happy.

The future development direction of Jingtao’s C2C business is actually the Tmall model.

It mainly operates around big brands.

Japan is different from Southeast Asia.

This is a developed country with a very high level of consumption, and fake products are not allowed... The Tmall model can be successful in Huaibei, and maybe it can really shine in the Japanese market.

On this day, Zhou Buqi came to the company and heard a piece of very gratifying news.

Just yesterday, helo’s active users exceeded 50 million for the first time!

During the same period, QQ had around 65 million daily active users, making it still the dominant player in the country.

Baidu hi... 900,000 daily users!

According to internal information, a large part of the 900,000 daily active users are Baidu employees and their families. Baidu hi's marketing team even played the tricks of insurance companies and recruited a large number of interns.

Recruiting interns to work?

Of course not, these people are all users of Baidu hi. When they come for internship, they can promote Baidu hi to their relatives, friends and classmates.

When an intern's network resources are used up and no new users can be developed, he can be replaced and another wave of new ones will be recruited...

Anyway, there are plenty of college students, year after year, one after another.

Zhou Buqi talked to Mr. Li on the phone, and the other person said he was still confident in Baidu hi and would extend the timeline, speak with products, services and technology, and seize the day to fight for the future.

In terms of product promotion, Baidu hi no longer spends advertising money on external advertising, and only promotes its products on its own platform.

In March, Baidu hi was quite popular.

Some media also claimed that the domestic instant messaging market will be competed by three countries for hegemony in the future, with QQ, Helo, and Hi being the three-thirds of the world. It has only been a month, and the momentum has suddenly cooled down.

Nowadays, the domestic Internet industry is vigorous and prosperous, which is completely different from the stagnant water in Japan.

Every once in a while, some popular products appear on the Internet, such as Xunlei, Tudou, Xiaonei.com, helo, Dungeon Warrior, Qianqianjingting, Baofengyingyin, Qvod and so on.

New products are changing with each passing day. They come and are forgotten quickly.

The hottest new product in China right now is Weibo!

Zhou Buqi has delegated power and is focusing on overseas markets.

The current main idea is to jointly market the two-dimensional and idol groups.

Acquired the 2D website Niconico and linked it with yikyak and Jingtao. This allows cartoonists and 2D friends to communicate on yikyak and purchase related derivatives on Jingtao.

Mobilize idol groups, such as akb48, and let them open accounts on yikyak and interact with fans. At the same time, albums, photos, and records are all available for purchase in Beijing.

Of course, this also includes blind boxes that are still under planning.

To sum up, it is to use the influence of two-dimensional culture and idol groups to attract young people to yikyak and Jingtao.

Once the young people are dealt with, it will basically be done.

However, it is a foreign country after all.

There are huge cultural differences and a lack of trust between different nationalities.

I failed to do two things in a row.

"All failed?"

Zhou Buqi's tone was unhappy and full of questions

Tang Binchen said bitterly: "Niconico is a website similar to YouTube, which mainly features animation. It was founded by a few loyal animation fans. People suspect that our motives are not pure and we are unwilling to sell."

Zhou Buqi has now been basically determined.

This Niconico is the famous n station, the ancestor of the two-dimensional barrage. Domestic stations a and b all imitated this.

But the problem is...

"Rejected? This is a video website! Has it received financing?"

"No financing."

“How can we survive without financing?”

It is difficult to understand without Zhou Qi.

Video websites are an absolutely money-burning industry, so much so that even Ziweixing has reached such a scale and has not participated in it.

Not to mention copyright issues.

Even if the copyright is free, the consumption of broadband and servers is still an astronomical figure.

When a user watches a 1g animation video on the Internet, the mechanism behind it is actually that the user downloads the 1g video from the website server and watches it while downloading.

If there are tens of thousands, hundreds of thousands, or millions of people watching videos online, then the bandwidth is a terrifying number. If we don’t burn tens of millions every year, we can’t do it at all.

Tang Binchen said: "Japan... can't be compared with China. Domestic video websites, more than a dozen of them have received financing, with a total financing amount of more than one billion US dollars. This cannot be done in Japan. Video websites are a money-losing business. Chi

It’s not profitable yet, and they don’t like investing. Niconico is Japan’s YouTube, but it hasn’t been able to get financing.”

Zhou Buqi was a little confused, "Then how did you survive?"

"."

"What?"

"First, users can only watch videos if they are registered. Unregistered users like Youku and Tudou cannot watch videos."

Zhou Buqi curled his lips, "It's very strange."

Tang Binchen said: "The weirder thing is at the back. The restriction of only registering to watch still cannot solve the problem of equipment and broadband load, so there is a second method, queuing to watch. All users have to queue up to watch. And it's also

It needs to be limited to a limited time.”

Zhou Buqi was amused, "Can the Internet still be used like this? This is an eye-opener for me!"

Tang Binchen went on to say: “If users want to watch anime online without restrictions, that’s it.”

"Is there any data?"
To be continued...