Japan's film and television entertainment industry is very traditional and old-fashioned.

Among them, the most typical one is the animation industry.

Japanese animation is so great that its global popularity and economic output value are second only to American comics. Last year, the domestic output value of Japanese animation was 8 billion US dollars, and the overseas output value was 4 billion US dollars, with a total value of more than 12 billion US dollars.

This includes box office, DVDs, TV broadcasts, as well as derivative values ​​such as comic books, game adaptations, and figures. Online copyrights are minimal.

This is also the reason why comics and animations don’t like to be posted on the Internet. The value is too low.

How profitable is the traditional model?

Because of this, the traditional force is very strong. The traditional force is very strong, and it will promote the further solidification of the traditional model.

It is very difficult to break this situation.

However, difficulty does not mean impossible.

With the development of the times, the traditional model must be backward and must be replaced by new models.

The first people to enter were the Chinese.

After the capitalization of entertainment, hot money poured into the entertainment industry crazily, but the entertainment industry cannot keep up with creativity and cannot produce so many popular works. What should we do?

Buy the copyright and adapt it!

At that time, in addition to snapping up the copyrights of various novels, domestic companies also bought up all the film and television copyrights in Asia. Even the Japanese performing arts environment is very conservative and does not want people to "spoil" their works by arbitrary adaptations. But when a

There is no way to refuse a big sum of money on the head.

In the film and television industry, in the final analysis it is all about making money.

As long as you spend money, there's nothing you can't do.

This just opens an opening.

It was Netflix, the film and television giant in Silicon Valley, that really entered the market waving banknotes and opened the door to Japan. And as soon as it entered the market, it went straight to the core industry of Japanese film and television-animation.

As soon as Netflix took action, it took over the top five animation production companies in Japan, not only breaking their business models, but also the animation production model.

There is quite a style of breaking the old local order and establishing a new order according to one's own rules.

Japanese cartoons are generally very good, because their cartoons are generally produced by a "production committee". This is to find a group of people to set up a committee to jointly participate in decision-making, production, brainstorming, and checking for omissions to ensure the quality of the cartoons.

.

This leads to very high requirements for cartoons, a long production cycle, and generally high quality cartoons.

This is also related to their business model.

The Japanese animation industry determines income based on the market evaluation of each cartoon. That is, the audience's reaction after selling the DVD. If the evaluation is high, the animator's income will be high; if the evaluation is low, the income will be very low.

This requires them to strive for excellence and produce popular and excellent animations.

This method obviously cannot keep up with the era of information explosion.

In the previous TV station model, it took viewers 3 months to watch a cartoon. In the future network streaming model, viewers can choose the playback time by themselves and watch continuously. A cartoon can be finished in 3 days.

The quantity is so small that it is simply not enough to see.

Moreover, the requirements for animators under the traditional model are too harsh, and their income is too low. The average annual income is only 4 million yen, which is equivalent to 300,000 Chinese coins.

This situation puts a lot of pressure on animators, so how can they get any creative inspiration? They are no longer artists, but workers on the assembly line.

Animation production companies actually understand that this current situation is very bad. Failure to keep up with the times will make the entire industry unsustainable. Over time, there may be a shortage of talents and no one will be willing to produce animations.

It's just that the local power is too strong and the business model is too traditional. There is no powerful giant company to step forward and lead everyone to overthrow the old order and create a new situation.

As soon as Netflix appeared, many animation companies followed suit and rebelled.

All in all, the Internet is changing the world.

Even Japan cannot resist the trend of this era.

Zhou Buqi lacks confidence in overturning the traditional model of Japan's entertainment industry. Ziweixing does not have such strength now and cannot do it yet. However, through some means and appropriate changes and guidance, let them help promote Yikyak and Jing

There are still great opportunities for the development of Taobao.

I chatted with Xu Baihui once.

There are roughly three directions: first, acquire the copyright of cartoons; second, establish a cooperative relationship with a local idol agency; third, try to promote "The Voice" into the Japanese market.

Each of these three things is more difficult than the last, and each requires a comprehensive and detailed investigation.

In the end, it would be easier to let Xu Baihui run the operation than it would be for Tang Binchen to do it.

Jieyu Media is also an entertainment company and we are peers. In the past few years, China, Japan and South Korea have often cooperated in the entertainment industry. They sing together and film together, which gives them great opportunities to establish connections.

Zhou Buqi stayed at Jieyu Media all afternoon, and then went home from get off work with Xue Baoshan.

In the car, Xue Baoshan asked in surprise: "Does Sister Wu Yu really want to do business?"

Zhou Buqi smiled and said, "Absolutely. I don't know what Shi Jinglin told her. She changed her gender and is studying blind boxes."

"Do you really want to make a blind box?"

"Do."

"Isn't it easy?"

"It's not that difficult." Zhou Buqi briefly explained the business process, "It's nothing more than five steps. First, draw drawings; second, make model templates; third, select materials; fourth, find materials.

Factory; fifth, assembly line mass production."

Xue Baoshan said softly: "I saw the gashapon you brought back from Japan last time, and it was quite interesting. It is very simple to produce, and it is easy to select materials and make it. The biggest difficulty is creativity, which is the first step of drawing the drawings.

"

Zhou Buqi nodded, "Yes, this is the most difficult."

"What to do?"

"I think I'm looking for a design company."

"This won't work."

Xue Baoshan shook her head slightly, disapproving of Wu Yu's handling method.

Zhou Buqi sighed, "It's not very good."

Xue Baoshan said: "You made this blind box to penetrate Japan's two-dimensional culture and to market Yikyak and Jingtao. Even if domestic design companies can come up with ideas that are popular with Japanese people, this process must be

It will be long, at least a year and a half. It takes a year and a half to draw a drawing, and then go through the next production process... Even if every process goes smoothly, it will be difficult for your blind box to be released within a year.

.”

Of course Zhou Buqi understands this truth, "You're right, the key is that I don't have any good ideas."

Xue Baoshan said softly: "The first product of the blind box is very important. It must have a good start and trigger market effects. The best result is that this blind box can be liked by young people in China and Japan at the same time. The next best thing is

The selection is only for the Japanese market.”

"Well, the domestic consumption power is still a little weak."

"So the core is the Japanese market."

"right."

"Then we should hire Japanese designers. Only they know the aesthetic preferences of Japanese young people best."

Zhou Buqi put his arm on her shoulders and said with a smile: "Sister Bao and I really have the same heart. I think so too."

Xue Baoshan was very surprised, "Then why don't you give some advice to Sister Wu Yu?"

Zhou Buqi said: "Let her explore and test by herself first. You are right, the most important link in the production of blind box figures is product design. This is the most time-consuming and important link. Even if you ask

It would take a Japanese designer a year to design a complete set of templates."

Xue Baoshan raised her head and looked at him, "Are you giving up then?"

"It's not about giving up. Wait until Wu Yu encounters setbacks before giving her guidance."

"Isn't the blind box supposed to help Jingtao do marketing? After one or two years, even if the blind box is built, it will not have much added value to the development of the Internet industry."

"Eh? Sister Bao, do you have any good ideas?"

"It can be adapted, such as "Spirited Away", such as "Doraemon", "Slam Dunk", such as "Sailor Moon"..."

Zhou Buqi shook his head and said: "You haven't been to Japan very much, so you don't know much about it. First of all, gashapon culture has been around in Japan for decades, so most of the comics that can be adapted have been adapted. For example, "Sailor Moon",

Young people have already bought Sailor Moon’s gashapon, and if you let them buy Sailor Moon’s blind box, the appeal will not be that strong.”

Xue Baoshan was like a curious baby, "What next?"

Zhou Buqi continued: "The second point is that master cartoonists are very paranoid. Even the figures derived from comics must be carefully crafted. For example, "Spirited Away". If you want to adapt this

To make an animation, you must get Hayao Miyazaki. Even if you get him, he must be the designer himself. Such artists are very pursuing and pay attention to every detail. The result is low efficiency. In two or three years,

They may not be able to design the model of the blind box figure well.”

Xue Baoshan nodded slightly, "Yes, I like Hayao Miyazaki very much."

Zhou Buqi said: "There is also a third point. The copyright price for derivative adaptations is too high. In addition to the millions of dollars in adaptation fees, there is also a subsequent profit share of about 30%, which is no different from Disney animation. You

Looking at Japanese gashapon, who dares to adapt Hayao Miyazaki's works? Only those entertainment industry giants are qualified to cooperate with Miyazaki. The gashapon business is still too small compared to Miyazaki."

Xue Baoshan sighed softly, "I'm so unwilling."

Zhou Buqi smiled and kissed her on the cheek, "As long as the blind box business can inspire Wu Yu's ambition, that's enough. We have other ways to develop the Japanese business."

"Good voice?"

"Well, the mode of Good Voice is very good. The behind-the-back blind selection mechanism is actually similar to the blind box. There is an element of gambling. It is a kind of full of expectation for the unknown, and then you will be surprised when you open the box or turn around for a moment."

"Yes, if we can develop "The Voice of Japan", maybe we can also join forces with blind boxes for marketing."

Zhou Buqi nodded, "Let's fight for it. First, get a feel for the Japanese music market, and at the same time pay attention to the variety show environment there. I still say the same thing, the model of Good Voice is suitable for the whole world. There is still a lot of expansion in the Japanese market.
Chapter completed!