Tang Binchen was reading a financial newspaper, an Internet section, and said: "Baidu has surpassed all Japanese local search engines and become the fourth largest search product in the Japanese search market..."

Zhou Buqi interrupted him, "Wait! Where is Yahoo Japan?"

Tang Binchen said: "Yahoo Japan is a Japanese company, and the search technology is provided by Yahoo. It is not a local search engine."

"Oh." Zhou Buqi nodded, expressing understanding, "It's not surprising, Japan's local Internet technology is just like that, and it is definitely not as good as Baidu."

Tang Binchen said with a smile: "That's not all, Baidu Japan is still short of a person in charge. It is said that they are going to poach Shunichi Inoue, who is known as the number one search person in Japan. He is the vice president of Yahoo Japan. Look at this

The situation is complete, and Shunichi Inoue is going through the resignation procedures."

Zhou Buqi said sincerely: "No matter what, I still hope that Baidu can make it happen. Last year, the total domestic Internet advertising volume was just over 8 billion, while Japan's total Internet advertising value reached 80 billion. As long as Baidu can

With a 10% share, we can reach a higher level.”

"By the way, there is another piece of news here." Tang Binchen changed the newspaper, "This is the Fuji Sankei Business Newspaper. It reports that Chinese companies have entered the Japanese market one after another. It says here that 'Japan uses Chinese characters'

The country is not far from China, and its market charm is gradually increasing, attracting more and more Chinese Internet companies to come to Japan to seek gold. At the same time, the Chinese government is very supportive of these companies' overseas development. Chinese Internet companies will enter the Japanese market.

Make Japanese counterparts feel greater competitive pressure'."

Zhou Buqi raised his eyebrows, wary, "How is the market reaction? Is there any resistance?"

Tang Binchen smiled and said, "No, users don't care about this at all."

"That's good."

"The article mainly reports on three companies, namely Yicha, Baidu and Ziweixing."

"Yi Cha?" Zhou Buqi was a little surprised, "They came to Japan?"

Zhou Buqi has also heard of this company, Yicha, which mainly conducts searches on mobile platforms.

In the domestic market in the early years, none of the major search companies made efforts in the wireless field. Yicha seized a large market share, cooperating with uc, qq, Sohu, Phoenix, People.com, World Wide Web, Fetion, China Mobile Lingxi, etc. to occupy the mobile phone market.

50% market share in search.

It was an instant hit and raised more than 20 million US dollars.

However, as Baidu, Weidian, Google, and Sosou have made great efforts in the mobile search market, Yicha search has become less effective.

Especially in order to suppress Google, Baidu and Weidian joined forces to create integrated ecological content and blocked all other search engines. After that, Yicha's market share shrank significantly.

Users can't find Baidu Know, Baidu Encyclopedia, Weidian Q&A, Weidian Encyclopedia... Mobile phone users have switched platforms one after another using Yicha.

In addition, uc, the largest mobile browser, bundles micro-search by default, making it difficult for Yicha to survive in the domestic market.

Unexpectedly, it actually blossomed in the Japanese market.

Tang Binchen glanced at him and said, "YiCha is doing very well in Japan! It is the third-ranked mobile search engine in Japan, second only to Yahoo and Google. It is the second-ranked mobile advertising network, second only to Yahoo Japan."

Zhou Buqi was surprised, "Ah?"

Tang Binchen said: "Baidu's first choice for overseas expansion is the Japanese market. The big reason is that Yicha has been very successful. They entered the Japanese market in 2006. Well... it was because Ziweixing invested in UC, and the default search engine of UC browser was changed to Weidian.

, they made strategic adjustments.”

Zhou Buqi asked: "How did they do it?"

Tang Binchen said: "It's nothing more than cooperation with operators, which is similar to UC. However, UC's partner is SoftBank, and Yicha's partner is NTT."

SoftBank is only the third largest operator in Japan, with 18 million customers. But it is the largest operator in Japan, with more than 50 million users.

Zhou Buqi was very concerned about this, "Tell me more about it!"

Tang Binchen said: "Yicha's growth process is very consistent with the domestic Internet development model and is not the same as Japan. In 2006, it burned money to develop the market. In 2007, it continued to burn money and launched its own advertising alliance to find

Profit direction. By this year, we will basically be able to make a profit."

Zhou Buqi frowned, "No, I'm asking why Yicha can cooperate with the largest operator?"

Tang Binchen responded simply and neatly, "It's very simple, pay more! Other search engines are free or paid. Yicha pays for NTT. Of course, NTT should choose Yicha. Facts have proved that this idea is completely correct.

.Last year, Yicha was the second largest mobile search engine in Japan!”

"Why did it drop to third place this year?"

"Because Google's Japanese business has not yet made a breakthrough, they changed their strategic thinking and cooperated with local snakes. In January this year, Google and NTT reached a strategic agreement, and Google also became NTT's search service provider."

"Where's Yi Cha?"

Tang Binchen said with a smile: "In the final analysis, it is money. Yicha's goal is to make a profit this year, so it will not give ntt any money and give them free services. Since it is free, ntt does not need to kidnap users to force them to use Yicha.

Added Google search service.”

Zhou Buqi nodded, "No wonder you said before that Google has become the second largest search engine in the Japanese market. Is it related to this matter?"

Tang Binchen said: "Yes, it's because of this. NTT provides two search services, Google and Yicha, for users to choose. When users have the right to choose, of course they choose Google. In the mobile phone market, Google's share exceeds Yicha.

In the overall market, Google has also made progress."

Zhou Buqi narrowed his eyes, "In that case, it is still necessary to open up the relationship with NTT!"

Tang Binchen is convinced, "Indeed, the number of users of NTT is almost three times that of SoftBank. As long as we cooperate with NTT, UC can be well promoted."

Zhou Buqi said in a deep voice: "The market is the law of the jungle, survival of the fittest, survival of the fittest. Even Google has to bow to the operators, which shows that Ziweixing can only do this. You go make arrangements and let the UC person be responsible tomorrow morning
Chapter completed!