Business development in Japan needs to be done step by step and cannot be rushed.

Make roads when encountering mountains and build bridges when encountering water.

Use dimensionality reduction business innovation to erode the traditional business market bit by bit, and eventually build your own business system kingdom. It is not easy to do this.

Ten years ago, Masayoshi Son did it through the Internet.

But after SoftBank started, it quickly fell into traditional positions. In recent years, the road to innovation in Japan has been squeezed everywhere, and SoftBank has gradually changed from a dragon slayer to a dragon, and it seems to be complicit in traditional business.

This matter is very serious.

Ten years later, Yahoo Japan, Japan's largest Internet giant, will be acquired by Korean Internet companies. The main reason is that Yahoo Japan rests on its credit book and enjoys the huge benefits brought by the old model. In the era of mobile Internet

Falling behind.

Although the development of Japanese business has encountered many difficulties, Zhou Buqi has become more and more confident.

The prototype of the entire ecosystem has basically been established.

There is a once-in-a-lifetime opportunity like the financial crisis again. The opportunity is huge!

The next day, Zhou Buqi held a meeting with UC and asked them to lower their profile and proactively visit the company to find the other two major operators.

We can't wait any longer and must cooperate quickly.

Nowadays, functional phones are mainly popular in Japan.

In other words, even if UC and SoftBank reach a cooperation, the mobile phones sold by SoftBank last year will not be able to use the UC browser. Function phones cannot allow users to complete the process of uninstalling old products and installing new products online.

Only new mobile phones sold by Softbank can be equipped with uc browser.

SoftBank is Japan's third largest operator, with a market share of only about 18%.

Fortunately, Japan is very rich now and is the second largest economy in the world. It can sell more than 40 million mobile phones every year, almost all of which are sold through the three major operators.

In other words, SoftBank can bring 7 million new users to UC every year. Even if the conversion rate of UC Browser to yikyak is only 25%, it can create nearly 3 million new users for yikyak.

This is much easier than spending huge sums of money on advertising to attract new customers.

When working with local snakes, doing business is simple and crude, directly tied to the operator. The traditional business model does not give users the right to choose and "forces" them to use it.

It is not surprising that large local companies are unwilling to innovate their business models.

How good was the old model?

Operators are the local emperors, and whatever they say will be done. Even Google has to lower its profile, stay humble and be small, and obediently choose to cooperate with operators.

This is both an obstacle and a help to Ziweixing.

If the relationship cannot be settled, it is an obstacle; if the relationship is smoothed and negotiated, it is a help.

A mere SoftBank cannot satisfy Zhou Buqi's appetite.

Next, uc will win over the other two major operators, allowing uc browser to dominate the Japanese mobile phone market and indirectly complete the drainage of yikyak.

The current economic downturn is severe, especially in Japanese society, where many banks have begun to lay off employees.

This is a good thing.

The worse they are, the greater the chances of Ziweixing.

After the meeting here, Zhou Buqi planned to go to Xu Baihui to make a macro plan for the Japanese business development of "The Voice". Although Ai Hui refused, the door was not closed.

Huaxia is a huge supermarket, and Ai Hui covets it very much, and easily dare not reject the cooperation proposals of China Film, Jieyu Media and Ziweixing.

Aihui is interested in the domestic market, and Jieyu Media is interested in the Japanese market. There is a basis for cooperation between the two parties.

Unexpectedly, an uninvited guest came to Ziweixing Japan.

"Why are you here?"

Zhou Buqi is a bit funny.

The visitor turned out to be an old friend, Li Yanhong, the big boss of Baidu.

Li Yanhong was also surprised and said with a smile: "What a coincidence, I didn't expect you to be here. I came to Japan to deal with some things, and I happened to come to your place to visit and learn."

Zhou Buqi invited him around and said, "There is nothing to learn. There are only about a hundred people in total. We have to recruit slowly."

Li Yanhong followed him to the office, "Don't be humble with me. I came here just to learn. In the last meeting of the Government Affairs Council, you said you would invest 1 billion US dollars to win the Japanese market. Isn't that a lie?"

Zhou Buqi smiled and said, "Fake."

"Um?"

Li Yanhong raised her eyebrows.

Zhou Buqi hummed: "How can one billion US dollars be enough? A single cloud computing business investment of one billion US dollars may not be enough."

"Cloud computing?" Li Yanhong immediately got a big headache, "What do you think? This is not how you spend money, right?"

Zhou Buqi looked at him strangely, "Are you really not optimistic about the direction of cloud computing?"

Li Yanhong waved her hand and said in a deep voice: "It's not that we don't look at the negative issues. The top priority is that you have to make profits as soon as possible. Survival is the first priority. Even if cloud computing is a good direction, can it generate profits within ten years? In China

You have to comply with the policies, but this is a foreign country, you just need to follow the business logic..."

Zhou Buqi smiled and said, "This is my business logic."

"Um?"

"This is Japan. You can't see how powerful the traditional forces are. If Ziweixing wants to do it, it needs the support and protection of the local government. To do this, we have to draw a big pie for them and let them

We see that we will continue to work hard in Japan for a long time, build the world's first-class technology industry here, and make a huge contribution to local economic development."

“Cloud computing is a big pie?”

Zhou Buqi said: "This month we will send people to talk to the local government to get land to build a building and a cloud computing data center. We will also get a logistics license. The total investment in the cloud computing business will reach 5 billion US dollars!"

"

Li Yanhong didn't know whether to laugh or cry, "You're such a big liar, you've already deceived them abroad! Don't tell me, with your momentum, it's really easy to scare them."

After a pause, he said with deep understanding: "Well, this idea is OK! Now that the global economy is down, I heard that many banks in Japan have begun to lay off employees. This is a signal. In order to activate the economy and stabilize employment, local governments must

We must actively promote foreign investment. You have chosen the time well."

Zhou Buqixin said, of course the timing is good, I have been planning it for a year!

"Why did you come to Japan? To recruit Shunichi Inoue at Yahoo?"

"Yes, once it's done, I can officially join the job in June."

"Congratulations."

"Thank you." Li Yanhong smiled and changed the subject again, "How many years will you invest the US$1 billion in Japan?"

Domestically, the two sides are competitors.

We are comrades abroad.

Zhou Buqi didn’t need to hide anything, he said frankly: “I will invest everything this year.”

Li Yanhong was stunned for a moment, "This year? All 1 billion US dollars invested? Now the economy is down, you have to be careful. Originally, my annual budget for Baidu Japan was 50 million US dollars, but now it has shrunk to 30 million US dollars."

Zhou Buqi hummed: "Investment must be increased only when the economy is down!"

"The risk is too great."

"Others are afraid but I am greedy!"

Li Yanhong pondered for a moment and asked: "One billion US dollars is not a small amount, how should we spend it?"

Zhou Buqi sighed: "Spending money is like running water, I'm afraid I won't spend enough. At the beginning, I invested 500 million US dollars in Ziweixing Japan, and the annual channel fee for Yahoo is 100 million US dollars. Some time ago, I spent 240 million US dollars.

I got 32% of Ameba’s shares and the promotion of UC browser. I will soon acquire Niconico, an anime video website, and buy the animation copyright..."

"Copyright?" Li Yanhong was puzzled, "Why buy copyright?"

Zhou Buqi said: "Copyright is the core asset of the video industry. It is the core competitiveness. With copyright, they have to sell it if they don't want to."

Li Yanhong took a deep breath, "The plate is too big!"

Zhou Buqi said: "This isn't the end yet. You know Jingtao? Tens of millions more have been invested in it. Next, we need to promote cooperation in the entertainment industry and create a Japanese version of "The Voice".

There is a project for hand-made dolls. Then there is the investment of US$200 million to build a building and a cloud data center... After all, it is almost US$1 billion."

Li Yanhong shook her head, "You have to focus!"

Zhou Buqi said: "Focus is for novices. Besides, I have organized several teams here, the yikyak team, the uc team, the Jingtao team, the infrastructure team and the "Good Voice" team, each taking charge of their own tasks.

, it’s also considered focused.”

Li Yanhong twitched the corner of her mouth.

Zhou Buqi said to himself: "Japan's traditional power is too great. If you want to break the situation, you have to find some ways and means. Just like Baidu's search against Yahoo, it's a bit like a one-on-one battle. How can it be successful?"

Li Yanhong smiled and said, "What do you want to do?"

"Of course it was a gang fight!"

"How to fight in a group?"

"Baidu vs. Yahoo is a competition between projects, a point-to-point contest. If you want to win, it should be a three-dimensional space versus one point contest. You must create an ecosystem to compete for a project, and use cross-resources and business complementarity to amplify yourself.
To be continued...