The school network now has three R&D groups.

The R&D team at Beida Headquarters is responsible for the overall framework and social section of the campus network, and is the core team.

BIT's R&D team is launching a food ordering system.

In addition, the National People's Congress has also established a new research and development team, led by Ji Zian, responsible for the development of group purchase-related pages. Since there is no online payment service, the task is relatively simple. You only need to put photos of the physical objects, then place an order online and submit personal information.

Just fine.

Now, the number of users of Xiaonei Network has exceeded 40,000, and the number of daily active users is close to 5,000. Compared with the explosive growth rate in the initial stage, the recent growth rate of user volume has slowed down.

It is necessary to introduce some strategies to stimulate the market.

Pingan fruit is a good choice.

In the afternoon, Zhou Buqi summoned Ji Zian, Zhen Yu, Xu Baihui, Guo Pengfei and Meng Houkun to explain his "Ping An Guo Marketing Plan for Promotion on the Campus Network".

A secondary page of "Christmas Peaceful Fruits" will be added to the school website.

Students can order Ping An fruit online.

Of course, this method is not enough to attract market carnival.

Zhou Buqi launched two strategies: first, creativity; second, free.

During Christmas, almost all student unions in major universities will organize sales of Ping An fruit, which is simple to operate and highly profitable.

A box contains one fruit, and the price is 3 yuan; a piece of wrapping paper contains one fruit, and the price is 5 yuan; a wooden box contains two fruits, and the price is 10 yuan...

Some even sell naked fruits directly, probably to straight men.

"This kind of ordinary Ping'an fruit not only has a low gross profit per unit product, but will also be squeezed out of the school's market share by other powerful Ping'an fruits. Moreover, the school's population base is far from being able to make small profits but quick turnover. Therefore, it is necessary to

Change your thinking and launch advanced customized Ping An Guo!"

"Advanced customization?"

Girls are indeed more sensitive to this word. Zhen Yu and Xu Baihui spoke in unison, their eyes shining.

Zhou Buqi said: "This inspiration comes from the high-end dresses worn by female celebrities. Why can dresses worth hundreds of thousands or millions of dollars still attract countless celebrities to buy them? We can apply the answer to this question to Ping An Guo. Ping An Guo Market

It’s complicated and messy. If we want to create our own Ping An Guo brand, we might as well call it Yuanwei Ping An Guo.”

Xu Baihui immediately raised her hand and said: "I am a design major, I will design!"

"You? You're a choreographer!" Zhou Buqi pouted.

Xu Baihui said unconvinced: "It's all creative design, okay? Boss Zhou, do you understand it?"

Zhou Buqi said calmly: "I'd better set the tone first to avoid your imagination. Our customized Ping An fruit should combine flowers and apples. For couples, just use wrapping paper, apples, and four or five flowers.

For the decoration of roses. For the best friend version, you can use lilies; for the classmate version, you can use tulips and carnations. This is the basic idea, and the meaning of flowers should be attached to the peace fruit."

In the office, everyone is sitting on the sofa and feels like they can hear each other's breathing.

Isn’t this Boss Zhou too awesome?

It seems like there’s nothing he doesn’t understand!

The flower arrangement version of Ping An fruit, especially the couple version of Ping An fruit with roses, should not be too tempting!

As soon as this peace fruit is launched, Christmas Eve is equivalent to Valentine's Day. How romantic and warm is it?

Meng Houkun took a deep breath and said loudly: "Apples can be purchased through milk tea shops, and I will look for flowers through channels. In addition, we can make some exquisite posters of customized Ping An fruit and paste them in the dormitory canteens of major universities to attract attention.

.”

Zhou Buqi smiled and said: "That's the right idea. The poster should be marked with the logo of the school network. Since it is customized, you must contact us in advance. The school network is the only customization channel."

Guo Pengfei waved his fist, "The milk tea shop also needs to put up posters. This is the biggest advertisement promoted by the school network!"

"This is just the beginning." Zhou Buqi shook his head, "In addition to advanced customization, we cannot ignore the low-end Ping'an fruit market. College students' consumption power is not high, and no matter how good our products are, they can't beat the price.

Advantages. It is conceivable that the mainstream of the market is still low-end Ping An Guo.”

"So, we need to focus on both the high-end market and the low-end market, so that the student union has no way out?" Guo Pengfei laughed twice, feeling that Zhou Buqi was really vicious. He kept saying he didn't care about Lu Hua and his like, but in fact, what happened? Not at all.

Taking action?

Zhou Buqi glared at him and said calmly: "The market for Pingan Guo is only that big. These are all spaces for promoting the school network. If you let others share the profits, it will be equivalent to taking away the traffic resources of the school network!"

"What does free mean?" Ji Zian's voice was gentle and his eyes widened. "Is it to seize the low-end market by giving away fruit for free?"

"That's right!" Zhou Buqi replied resolutely, "Only for free can we seize the market from the student unions of major universities."

"hiss!"

Several people in the conference room looked at each other and stopped talking.

Boss Zhou is really having fun this time!

Free gift?

It’s really Internet thinking.

"The price of high-end customized Ping An fruit can be higher. If there are many bouquets, especially a large bouquet of roses, one or two hundred yuan is enough. As for low-end fruits, they are all free!"

"There must be restrictions, right?"

"You can use the school network to organize an event to give away Ping An fruit icons. One party gives the gift and the other accepts it. It is considered a gift event. As long as any user offers three Ping An fruit icons to his high school classmates and the other party accepts them, they can receive them for free.

A real Ping'an fruit, we deliver it to your door. In addition, it is only available in the capital area, and each student can only receive the Ping'an fruit icon once."

As soon as these words came out, everyone was shocked again.

The current campus network is mainly promoted among college students, which has strong geographical restrictions. 99% of users are college students in the capital.

If it can be promoted among high school classmates, it can be spread all over the country.

Only when one party donates and the other accepts, a donation activity is completed. In other words, his high school classmates must complete the registration on the school network before they can click the accept button.

One college student can be extended to three high school classmates.

At the same time, each user can only accept the Ping An Guo icon once to avoid duplication.

This is simply a viral promotion!

Well, MLM is also this model.

Zhou Buqi looked at their dumbfounded looks and couldn't help but feel proud. This is social e-commerce, a marketing method that has quickly become popular on Pinduoduo.

Zhen Yu said sincerely: "Boss Zhou, I admire you so much. I have an idea, can it be like this? If a user promotes three new users, he can receive a Ping An Fruit worth 5 yuan. If he promotes ten

New users can receive advanced customized Ping An fruit worth 30 yuan, how about it?"

Zhou Buqi smiled, "Okay!"

Not to be outdone, Xu Baihui suggested: "We can add a transfer function. Because we can only provide door-to-door delivery services to college students in the capital area. College students from other places want to promote it, but they can't get any benefits. They can transfer their promotion credits to

For students in the capital, let students in the capital help receive free gifts."

Zhou Buqi gave a thumbs up, "Good idea!"

Guo Pengfei frowned and said, "It's just not easy technically."

Zhou Buqi said angrily: "Then hurry up and get it! Immediately! Immediately!"

…

Something happened to the milk tea shop in Beijing Normal University.

Liu Wenbo took people to check the accounts and found that this milk tea shop, which had just opened for a month, had a cup loss rate as high as 10.5%! A total of more than 4,300 times of milk tea was sold, but the consumption of cups reached 4,800.

The normal loss rate is only about 1%.

In other words, in the past month, the milk tea shop of Beijing Normal University was suspected of embezzling 2,000 yuan.

Liu Wenbo immediately became angry and wanted to call the police.

I was stopped by the full-time store manager and the part-time student assistant store manager with runny noses and tears.

Especially that student, a girl, almost knelt down.

2,000 yuan is enough to open a case.

Once the case is filed, she is bound to have only one result - expulsion!

Liu Wenbo was still angry and called Xue Baoshan over. She was in charge of personnel. Now that there is a problem with the person she picked, she, the vice president in charge, must also bear the responsibility.

After Xue Baoshan arrived, Liu Wenbo cursed her again and again, showing no mercy at all.

Xue Baoshan's eyes were red, holding back tears, accepting it humbly, bowing her head and admitting her mistake.

After Zhou Buqi heard about it, he rushed over immediately.

I quickly made a basic judgment on the current situation.

Liu Wenbo is making use of the topic.

He is nominally the executive vice president of the milk tea chain store, and without delegating power, he is the leader of the milk tea store. However, the lack of personnel power greatly limits his power.

Especially every time a new store opens, he works so hard, but in the end Xue Baoshan sends someone to take over, which feels like working for others.

"If you can't take care of it, let me take care of it!"
To be continued...