I thought it was just a casual chat, but Lao Zhang's casual mention of "Sohu hello" provided Zhou Buqi with a new idea.

The effect of Rainbow Helo is quite good.

It was launched more than a month ago. According to current statistics, the number of new users through Rainbow Helo has exceeded 4 million, and daily active users have increased by 1 million.

As long as Rainbow Helo is given enough time, I believe that more 51 users will be introduced to their own platform through this product.

As long as Rainbow Helo does not destroy all the attributes and functions of the original Helo, it is completely acceptable to make slight changes to the product. Even if Rainbow Helo really adds pop-up windows one day, the address and advertisement of 51 Space will pop up, it is also acceptable.

tolerated.

There is no strong competitive relationship between 51 and Ziweixing.

The original version of helo is very simple and has no pop-up windows, giving people a refreshing and comfortable experience. The design of rainbow helo has a lot of tricks. If there are too many tricks, the product will inevitably become complicated and the operation will not be so smooth. Once pop-ups are added

Advertisements may cause disgust among users.

At this time, users have already established a friendship relationship on Rainbow Helo and do not want to leave this product easily. As they grow older, they will gradually get tired of the complexity of Rainbow Helo and fall into the arms of Helo.

inside.

The domestic market is huge, and it is impossible for only one social product to exist.

Even ten years later, with QQ and WeChat, there will still be many niche and interesting chat software to meet the needs of some users, such as Momo, Tantan, Secret Chat, Soul, DingTalk, etc. Even if it is

QQ and WeChat are also divided into user groups. Teenagers prefer to use QQ, while mature people use WeChat.

The fundamental reason is that human nature is complex and diverse, and they have various aesthetic preferences and product needs.

However, Tantan, Secret Chat, Taqu, Shudong, Fanyou and other products have too few users. Without a huge user base to support them, no matter how well the product is made and how novel and interesting the functions are, it will be difficult to promote them.

This resulted in many excellent products dying early.

With the initial results of Rainbow helo's experiment, and the casual mention of Sohu helo by Lao Zhang, Zhou Buqi suddenly found a new direction.

Ziweixing should be open!

We must open up to the market with a greater mind!

Not only can Rainbow Helo be allowed to exist, but it can also be opened to more magically modified versions of Helo!

Both QQ and WeChat are highly closed products, and you can only play with yourself.

This is obviously not Ziweixing's gene.

Helo's API can be opened to the greatest extent, allowing domestic entrepreneurial teams to participate. As long as the bottom layer of helo is not modified and the interests of Ziweixing are not infringed, random modifications should be allowed.

For example, chatting in the same city and launching helo in the same city;

For example, anonymous chat and launch of anonymous helo;

For example, dating and chatting, launching Momo helo;

For example, marriage chat and the launch of blind date helo;

For example, the chat will burn after reading, and the secret chat helo will be launched.

You can even cooperate with Alibaba to launch a version of Taobao helo!

Alibaba owns Alibaba Wangwang, but this is a chat software specifically for Taobao transactions, and its usage rate is very low. Users only use it when shopping online.

This resulted in the product positioning of Alibaba Want Want failing to meet initial expectations and failing to produce the effect of Want Want attracting traffic to Taobao. Instead, Taobao attracted traffic to Want Want.

The market response and the design concept are completely opposite.

In the final analysis, Alibaba Wangwang's user base is too small and the frequency of online shopping is too low.

If a Taobao helo is launched, it will be different.

First of all, Taobao Helo can be connected with Alibaba’s Want Want. During online shopping transactions, Alibaba can provide Taobao Helo with the same security protection as Want Want.

Secondly, during express delivery, users do not need to log in to Wangwang to understand logistics information. They can directly use Taobao helo, which is simple and convenient.

Third, Taobao helo can also use all functions of helo normally.

When not shopping, users can freely chat, send text messages, log in to friends network, and use gold coin wallet functions through Taobao helo.

The existence of Taobao helo itself is to remind users that they can go shopping online. Taobao helo can even pop up a window, just like qq news will pop up when logging in to QQ. When logging in to Taobao helo, a Taobao mini page will pop up.

Completed the traffic diversion to Taobao.

In this way, Ziweixing can use the help of other companies to launch more and more interesting magic modified helo, locking users into helo.

Other companies can also use the corresponding magic modification helo to attract traffic for their own products.

It can be considered that everyone gets what they need.

In the current domestic social software market, QQ is still firmly the dominant player, while Helo is second in the country. There is still a gap of 10 million daily active users between the two.

A person who travels a hundred miles is half a mile, and with the last 10 million daily active users, it is really difficult to supplement the number and then surpass it.

With this new idea, the opportunity has really come!

If we don’t surpass QQ this year, we are very likely to overtake QQ next year.

This is like the operating system of a smartphone, the same idea as how Google surpassed Apple.

Apple first launched its smart system, which was completely closed. Google then adopted the completely opposite idea, which was completely open and opened the Android system to developers around the world.

Then, the number of users of Android system quickly exceeded that of Apple system.

Zhou Buqi thinks this idea is very interesting.

As long as this strategy is successful, helo will be invincible in the domestic market. Ten years later, Penguin is also worried, fearing that a product will suddenly appear and defeat both QQ and WeChat.

But under this idea, there is no need to worry about it at all.

Zhou Buqi put down all the work in his hands and stayed alone in the office to write, draw, and silently conceive.

At around three o'clock in the afternoon, Zhang Yiming and Fu Hongliang were finally called.

expounded this point of view.

"Ziweixing needs to be more inclusive, more diverse, and more open!"

"Between two points, the line segment is the shortest. There is obviously a shortest route, but no one wants to go around in a big circle."

"If helo opens its API, when entrepreneurs start a chat software business, they will not build an independent chat software by themselves and then compete with the giant helo. This is a hell-level difficulty. Who can

Who will die? In contrast, with the help of hel

o's existing resources, using helo's API to launch a modified version of helo, relying on helo's original huge user base and network is the best entrepreneurial choice. As long as the product is in place, new features can be easily launched

The magically modified version of helo."

Stimulated by the excitement of dopamine, Zhou Buqi felt that every cell in his body was beating, as if he had just hugged two little secretaries and had a great time making love in the office.

Fu Hongliang was dumbfounded and dumbfounded by Big Boss Zhou's ideas. After all, his level was relatively low and he didn't have much contact with Big Boss.

Zhang Yiming quickly understood this idea and said thoughtfully: "Indeed, this way, it is also user-friendly. If there is only one helo on the market, everyone who wants to change to other products will not be able to change it. He may not like it.

The functions of helo can only be used, which is a semi-active and semi-passive choice. With the modified version of helo, the options are greatly increased, and more new ways of playing can be added for users."

Zhou Buqi said: "Yes, the larger the company, the more it must be prudent and innovate cautiously. This model can solve the problem of insufficient innovation that helo may have in the future."

Even the iPhone, which leads the way in smartphones, is the same. When you are just starting out, you can boldly innovate, be aggressive, and break the blockade of giants through continuous innovation. But when iPhone becomes a giant and the number one in the industry, you have to be conservative. Anyway, it is the same.

If you are number one, you must not make mistakes in innovation and lose your number one spot.

In comparison, Android has a lot of innovations. Since iPhone 4, almost all new features on Apple phones have been learned from Android.

Why is Android more innovative?

Because the Android system and Android machine are separate.

It is enough for Google to stick to the Android system. If the system is opened up, countless mobile phone manufacturers will naturally innovate in order to compete for market share. Even Samsung, the world's number one, must continue to introduce new things and vigorously promote

Unlocking through iris also ushered in the era of foldable screen mobile phones.

The innovation was successful, and this honor belongs to both the mobile phone manufacturer and Google’s Android system!

Google didn't have to do anything, and the halo and reputation came. With Android in hand, sitting firmly on the fishing boat, leading the world's smartphone innovation wave.

The same goes for Ziweixing.

But when helo becomes the number one in the market, its innovativeness will inevitably decline. At that time, we will be wary of other new products surpassing us through strong innovation.

The modified version of helo can solve this problem.

It is not convenient for helo to innovate, so you can play it casually through the modified version of a third-party company. If the innovation is successful, it increases user activity for helo and creates a good name for helo; if the innovation fails, it is the fault of the third-party company, and it is the fault of the third-party company.

Ziweixing has nothing to do with it.

Ziweixing owns Helo, which will inspire other companies to continuously innovate and make modified versions of Helo, and its position in the industry will be as stable as Mount Tai.

Zhou Buqi said: "Rainbow helo is an experiment of ours. So far, the experimental results are still very good. At the beginning, I just regarded this product as a one-time auxiliary. Now it seems that it may not be possible to follow this

Let’s continue the train of thought. No matter what, Penguin is a social giant in China. If you repeat the path that others have taken, you will always be able to follow behind. If you want to surpass, you have to take a different path. If they go to the left, we will go to the right! They

If it’s closed, we’ll open it!”

Zhang Yiming didn't look like a young man at all. He looked mature and prudent as if he was forty or fifty years old. He said unhurriedly: "This is a major strategic adjustment. Don't be hasty. Rainbow Helo is not enough as an experimental product. More experiments are needed."

several times."
Chapter completed!