Chapter 1225 Product Concept of Mobile Internet(1/2)
Lu Qi is a great god and a senior.
Zhou Buqi is more careful in dealing with people and cannot make demands almost like giving orders like he did to Zhang Yiming, Guo Pengfei, Ji Zian, and Fu Hongliang.
Now it seems that this is not possible.
Now is the age of the PC Internet. Many people even hold a disapproving attitude towards mobile apps. They think that the PC Internet is the core. It will take many years for the small screen of mobile phones and the computing power of processors to develop.
Zhou Buqi felt that he wanted to give him some advice, "With the entry of Apple and Google, smartphones will usher in the Internet era. MSN on mobile phones is still the product design of the traditional PC era. Now is an opportunity, is whether Ziweixing can develop in Europe and the United States?"
For the market to gain a firm foothold, we must seize the opportunity at the beginning of a new era."
"With helo as the core?"
"Yes, it will be built around helo and built into a super app around social networking. Simply sending messages is not enough, so what is the difference between it and msn?"
Lu Qi smiled and said, "MSN on the mobile phone cannot send pictures, but we can."
We are in the 3G era now, and sending pictures consumes a lot of data.
This kind of traffic consumption is not only borne by the user, but also the product operator. Therefore, the MSN on the computer can send pictures, but the MSN on the mobile phone cannot send pictures. The loss is too great.
How can this kind of mobile chat software make money?
Or sending text messages saves traffic and saves money.
The reason why whatsapp, a product developed by such a small company, can quickly sweep the European and American markets is because it does not seek profit but only makes products, and does not care about spending money. It is better to make the product better first!
Soon after we got started, we developed a free picture sending function.
This one function alone has crushed all the products such as msn, Yahoo Messenger, and Google Talk that have dominated the mobile phone market for many years.
This is a god-level function!
Because mobile phones are portable and can take photos.
Using a mobile phone to transfer photos is much more convenient than using a computer to upload images to the Internet.
You can take photos wherever you go, and then share them with your friends. This is a real change in product ideas from wireless Internet to mobile Internet. The subsequent birth of Instagram is also the evolution of this product idea.
Both are surfing the Internet on mobile phones. What is the difference between "wireless" and "mobile"? The key point is to pursue the "mobile" characteristics of mobile phones and design products based on this characteristics.
Ziweixing Group currently has US$5.2 billion in cash on its books.
Once it is truly split, at least US$3 billion will have to be allocated to overseas businesses. The money-burning nature of mobile Internet far exceeds that of PC Internet, and less money will not be enough.
Whatsapp was later acquired by Facebook for a sky-high price of US$19 billion. One of the important reasons was that WhatsApp was too expensive and could not find a profit model. Investors collapsed and could only be sold to giants and became Facebook's mobile version.
Traffic entrance.
But this is far from enough.
Zhou Buqi believes that Lu Qi lacks understanding of the mobile Internet. This is not surprising. It is still early days and no one in the world except him understands how to make mobile Internet products.
I have no choice but to be a teacher.
"First, there must be a promotion model for viral development. The domestic version of helo is different from the overseas version. There is a user base of computer terminals in China, so there is no need to worry. However, the overseas version is a brand-new product, so it must have a low-cost
A means to acquire new customers.”
"How?"
Lu Qi's expression was relatively casual, as if he didn't think that this young man knew the American market better than he did.
Zhou Buqi remained calm and said calmly: "helo should be a comprehensive, cross-platform mobile communication application based on the address book information built into the user's mobile phone."
Lu Qi was slightly startled, "Contact list information?"
Zhou Buqi said: "Since it is a mobile phone product, we must make full use of the advantages of mobile phones. The mobile phone address book is full of familiar people. This is the most convenient development model of viral marketing."
Lu Qi is an industry elite and lacks understanding of the new industry. When he heard what Boss Zhou said, he immediately understood, "Helo can read the address book information on the mobile phone. Then Helo users can send contacts to their friends through the app interface.
Send text messages for free and invite them to download helo.”
"This function must be available."
"yes!"
Lu Qi looked at him deeply, feeling a little awe in his heart.
Sure enough, people cannot be judged by their appearance!
Everyone's success is not without reason.
Zhou Buqi continued: "There is also the registration method, traditional email registration, account registration, which is too cumbersome. We must maximize the advantages of mobile phones. The mobile phone itself has its own account attributes, why not unify them
?Wouldn’t it cause trouble to users if they have a lot of complicated accounts and can’t remember them?”
Lu Qi felt a sense of enlightenment and stood up suddenly, "Cellphone number!"
"Yes, the mobile phone number. Even the password is not important, just send a text message. Text the verification code to the mobile phone number to complete the login. Users do not need to remember any account or password, so they can use our products very conveniently.
"
"This is a change in philosophy!"
Lu Qi took a deep breath.
A sudden enlightenment!
Sincerely convinced!
It turns out that this is the mobile Internet!
It can be deeply integrated with mobile phones!
In the past, mobile applications were based on PC website models, which were slightly modified to become mobile products. Mobile Internet should seize the characteristics and advantages of mobile phones and create exclusive products for mobile phones, rather than being ancillary to PC websites.
Taste.
Zhou Buqi said: "Let's talk to China later and ask helo to send a product team over on a business trip to help come up with ideas. There are many smart phone platforms now, including Symbian, Android, Apple, Microsoft, and some other brands.
Don't be afraid of trouble. Unless the market share of a certain system is less than 1%, it will have to be updated for a long time. Opera can sweep the world, but it cannot defeat UC because the multi-platform nature of UC browser is stronger."
"It costs too much."
"Within five years, the mobile terminal will not be profitable! Once the money is spent, go for financing and make sure the product is good. It is not easy when you are away from home. You need to build a brand and build belief."
Lu Qi nodded, "Okay."
Zhou Buqi still has many ideas about this product, such as how to design the "moments circle" function? It is definitely not possible to copy the WeChat model, and it must be improved according to local conditions.
But don't be in a hurry.
Product functions should be enriched and improved bit by bit. First, put the existing functions online and verify them in the market. If the verification fails, modify them; until the verification passes and the existing functions are perfected, then do new exploration.
We’ll talk about it after the US version 2.0 of helo is launched.
Zhou Buqi smiled and said: "By the way, the yikyak website has also been set up?"
"Well, let's take a look at it during the internal testing phase."
Lu Qi invited him to his desk, turned on his computer, and watched the English version of yikyak together. It has not been officially launched yet.
No further comments are needed.
A PC website, and the huge success of yikyak in Japan before, just operate and develop slowly.
…
Shi Jinglin is very interested in Stanford University.
So we all went together.
Shi Jinglin, Xue Baoshan, Sun Wanran, Feng Muer, Yang Mi, Jiang Bingjie, Li Xinwan... exactly seven. Zhou Buqi participated in it, and he felt like he had transformed into the hero Wei Xiaobao, Lord of the Deer and Cauldron.
The campus is a bit bleak, but very clean.
There are both very chronological architecture and style designs, as well as very modern emerging buildings. The names of the buildings are all famous, such as Gates, Allen, Moore, Yang, Huang, Clark, Plattner, Varian...
…Everyone is a well-known figure in the technology industry.
"I think this is very good. This can reflect the heritage and heritage of a top university." Shi Jinglin would wait and see for a while in front of a building, like a pilgrim.
In contrast, the other girls did not feel this way and were laughing and joking absent-mindedly.
Zhou Buqi said: "It's different. This is a private university. All facilities are donated by alumni and society. All domestic universities are built by the state."
“What about donations from entrepreneurs?”
"Wanting to name someone after an individual is not something that the school can decide. Universities are places for teaching and educating people, so how can businessmen be held in such a high position? If Shaw Tower can be realized, it is approved by the top management. How many college students are there now?
Everyone knows that Shaw House actually refers to Run Run Shaw."
Shi Jinglin sighed, "Only after graduation can you realize how wonderful college life is."
"Huh?" Zhou Buqi raised his eyebrows, "What do you mean? Are you mocking me again?"
"No."
"Yuanwei Group is not easy to manage?"
"Kind of."
Shi Jinglin hesitated for a moment before nodding lightly.
To be continued...