This time I came to London to facilitate the financing of farfetch.

Zhou Buqi would not show up, leaving Lu Qi and Xu Liangjie to talk. He only gave a certain overview of the industry direction of this "Internet fashion" during lunch.

This is fundamentally different from "Internet movies".

Movies are a mass industry, and a hundred flowers can bloom. The United States plays American movies, Europe plays European movies, and China plays domestic movies without interfering with each other. Different countries have different cultures and like different types of movies.

But fashion is different. This is not a mass industry. It belongs to a relatively luxury field with high consumption. It is very niche and very uniform. The whole world is revolving around Europe.

If you want to do "Internet fashion", unless it is a mass platform for ordinary people and use some pseudo-fashion tricks to fool the people, if you want to really get into it, you must not leave Europe.

Chanel, Fendi, Prada, Hermès, LV, Armani...these are still old luxury brands, and there are thousands of emerging fashion products. If you are not a fashionista, you may never have heard of them in your life.

"Such a platform is very necessary for the country. Firstly, many limited edition fashion products are sold in too small quantities or even not at all in the country. Secondly, there are too many fakes in the country, and even fakes are sold in places like the Capital International Trade Center.

Third, there is no business model like a boutique store in China, and the operating costs of offline stores are too high. The market demand in this area needs to be addressed."

Zhou Buqi's decision to do this was more than just helping Yang Mi with her career. Instead, it was included in Ziweixing's industrial planning.

Entrepreneurship is a process of discovering problems and solving them.

In the field of luxury goods and fashionable goods, there are many problems in the domestic market. Such an online shopping store platform, which can be directly linked to the European fashion circle, can solve this problem more effectively.

Lu Qi has already interacted with the farfetch team and highly recognized it. “This website was launched in February this year, but the entrepreneurial team is very mature. They all have more than ten years of working experience in the fashion industry. They previously worked offline in Portugal.

The business of buying boutiques is also doing quite well. This time they raised 2 million pounds of entrepreneurial capital, which is the profit they made from opening offline shopping stores before. "

Xu Liangjie asked: "How is the performance? How about the number of users?"

Lu Qi said: "There will definitely not be too many users. Fashion is a high-end field. This is also an advantage. The transaction volume of single products is high and the profits are huge. This team has been operating a buyer's shop in the past few years, and has competed with the most mainstream ones in Europe.

Luxury brands have very good relationships, and even Burberry has officially joined their platform.”

Xu Liangjie didn't know much about fashion, so he was surprised, "What's wrong with Burberry? Is there any problem?"

Lu Qi explained with a smile: "The more luxury brands are, the more reserved they are. For top luxury brands like Burberry, if they sell their products online, it seems that it will damage their brand image. Just like them

When choosing a spokesperson model, you would rather choose an ugly one than cater to the public’s aesthetics. You should show your detachment and superiority by alienating the public.”

Zhou Buqi waved his hand and said: "The concepts of popularization and personalization are just deviations. If you are fed up with popularization, you will seek personalization. But when personalization reaches a certain height, you no longer care about these, and popularization becomes personalization.

of the highest standards.”

This is a bit of his personal opinion.

When he first started his business successfully and became rich, he was more or less like a nouveau riche. He wore famous brands and watches, and his girlfriend also bought him a lot.

But now he no longer pays attention to these.

clothing?

As long as it is clean, tidy and comfortable, it is not important whether it is a famous brand or even whether the style is good-looking or not.

He no longer needs to wear external clothes to prove that he is different.

But there are too few people in the world who have reached his level. Most wealthy people pursue personalized external performance to prove that they are better than ordinary people, and use this most straightforward way to win over others.

respect and recognition.

Lu Qidao: "The Internet represents the future, which is a major trend. More and more European luxury brands have realized this and began to cooperate extensively with online platforms. However, most of them are middlemen.

That is, luxury brands do not directly cooperate with online platforms, but cooperate with online platforms through intermediaries. If something goes wrong, they have nothing to do with them to ensure their brand image. However, Burberry is different. They did not choose intermediaries and cooperated directly with Farfetch.

The next step might be Prada and LV."

Xu Liangjie said: "It seems that the level of this entrepreneurial team is very good, and their connections in the European fashion circle are very strong."

"For the platform, this is both a good thing and a bad thing." Zhou Buqi nodded, "The good thing is that with big brands like Burberry and Prada settling in, they can gain popularity faster and acquire more luxury brands.

The recognition has further expanded the coverage of online shopping stores. The disadvantage is that it cuts off its own retreat."

Lu Qi deeply agreed, "Yes, it will cut off its own path. By cooperating with so many big names, its positioning will be locked in, and it will never be able to open to the public. It is a purely e-commerce platform for the high-end market."

Zhou Buqi smiled and said: "It's also a good thing. The more high-end it is, the fewer customers it has. With fewer customers, the traffic of the website will not be too high, and the operation and maintenance will be very simple. The website will be stable, fast, and will not crash.

It appears as part of the service and is liked by high-end users."

Xu Liangjie knew that the big boss was very firm, so he didn't say much, "What about the equity structure? How should it be designed in China? It can't be a wholly-owned subsidiary, right?"

"Of course not."

Zhou Buqi blurted out without hesitation.

If Farfetch is allowed to build a mainland version of Farfetch as a wholly-owned subsidiary in China, it would be tantamount to handing over the initiative to outsiders.

In the next few years, domestic purchasing power will increase significantly, and most of the world's luxury goods will be purchased by Asians. More than half of Asians will flow into the mainland market.

How can such a huge market be given over to foreigners?

This is a high-end field, and the number of users is not too large, but these users are the highest quality high-end users, and these users must be in the hands of their own people.

Zhou Buqi said: "For domestic farfetch, the headquarters farfetch can hold 30%-40% of the shares, Ziweixing holds about 35%, and JD.com holds about 5% to ensure the logistics distribution system. The remaining shares must be left to

Entrepreneurial team.”

"Startup team? Who takes the lead?"

"Zhao Ying, the deputy director of the on-campus group purchase, used to be a fashion editor, and now she is in charge of the purchasing and logistics business of the on-campus group purchase."

"Oh, it's her, that's more appropriate." Xu Liangjie felt that this arrangement was more appropriate, "It would be best to invite some female celebrities to be spokespersons. Luxury goods and female celebrities have the same origin in their genes."

Zhou Buqi coughed lightly and said, "Yes, we are in contact. Okay, please do your best here and contact the Farfetch team. It is an economic crisis now, and there must be a lot of financial pressure on their accounts. A group of laymen are doing e-commerce,

There are also difficulties at the technical level, so we will definitely agree to our conditions."

…

Ziweixing’s team was divided into two waves.

I went to discuss financing with Farfetch.

Zhou Buqi continued to act alone. Together with Zhu Jun, he went to Brighton and Southampton to inspect "creative industry" projects to further investigate the development status of the game industry.

The general environment is similar to the official statement.

The technical level that can help Hollywood blockbusters produce special effects shots, even the worst and simplest special effects, is world-class. The biggest difference between game special effects and movie special effects is that even the top game special effects are fake at first glance. But movie special effects

It is different, especially for Hollywood blockbusters, if there are no behind-the-scenes footage, even the most professional people would often have a hard time telling whether the shots were shot on location or produced with special effects, and which ones were real faces and which ones were special effects faces.

In the technical aspect, the UK has been adhering to a tax rebate policy for movies for more than 20 years, which has attracted a large number of special effects companies and special effects talents who are uncompetitive in the United States to start and work in the UK, establishing a comprehensive

Creative industry structure.

This provides infrastructure guarantee for the next game industry, including emerging fields such as AR, VR, and the Metaverse in the future.

"By the way, I just checked out a piece of news on the Internet. It's quite interesting." Sun Wanran is not interested in games, but is very interested in movies.

"What's wrong?"

"It happened last month. It was said that there was a ghost movie project... Well, it was just a few scammers. They lied about shooting a Hollywood movie with a budget of 20 million pounds. Then they spent 5,000 pounds to shoot a 7-minute

I took the sample and forged some materials. I took the sample and went to the tax bureau to apply for a tax refund."

Zhou Buqi found it quite interesting, "Did it succeed?"

Sun Wanran pursed her lips and said: "It was successful. I got a tax refund of 2.78 million pounds. But it was later found out that the quality of the 7-minute sample they shot was too poor. It was not at the level of a Hollywood movie. Later, other departments came over.

After re-examination, the problem was found, and after further inspection, it was discovered."

Zhou Buqi nodded, "So, you can't be too greedy."

"Too greedy?" Sun Wanran didn't understand his train of thought, "This isn't a matter of greed or not, it's a matter of fraud."

Zhou Buqi said: "In this world, officials are the easiest to deceive. It's not that they are stupid. This is a problem of human nature. It is the same whether they are British or Americans. Similar things have definitely happened in the past few decades.

A lot. Like you said, if they were spending half a million pounds to film a

A high-quality 7-minute sample may not be found out. Anyway, it is money from the British government and has nothing to do with the staff below. It probably goes through a process and no one will look into it carefully. It is easy to get away with it. Spielberg
Chapter completed!